Thanks to the Internet and the boom of portable technology now finding a product or service is easier than it has ever been before. People search for whatever they need directly on their phones while on the move, with GPS technologies incorporated into the devices a simple Google search for a restaurant or bar will show what’s nearby to you with a display of contact details and reviews. This is all thanks to Google Places – This is a service that allows businesses to be listed on Google Maps, this makes it easier for your potential customers to find you. A Google Places listing plays a vital role in local SEO and can help connect people within your locality to your restaurant or bar. As a business that targets more of the local customer base rather than a global audience like in the case of a restaurant, pub or nightclub, Google Places can do wonders to the growth of your business
A local Google Places listings not only shows up amongst the top search results on Google but also appears in Google map searches. This means a potential customer can simply type in for example ‘Pubs’ or ‘Bars’ and all the pubs around him with Google place listings would show up, giving him a range of places to choose from. Google places combine your organic results, Google plus page and reviews to help create better recognition.
Getting your restaurant and pub onto Google Places is a fairly easy process, and involves a few simple steps:
- Firstly you must set up an account with information about your business, such as the address, contact numbers, email, hours of operation, accepted payment methods, images and even videos.
- Next you will have to verify your listing via phone or mail, you will be sent a unique PIN from Google that will allow you the verify and claim ownership of the listing
- Once this is done Google will verify your listing and it will begin to appear in local search results and google maps.
Google Places is a cost effective way for local marketing that can help people find your business with the use of key search terms (such as ‘clubs in Richmond’) and even find you on Google Maps just by using your business name.
Google places is a completely free service that allows you to improve your SEO and increase the chances of potential customers from finding you, so get your restaurant, pub or nightclub onto Google Places today!