Blogging is a great way to engage with your customers and potential customers while also generating good traffic to your website. In the previous post we discussed the importance of having a blog on your website. Once you have set up a blog page you need to start making relevant posts, below we discuss some of the points to look at when deciding what to post in your business website blog and how.
Blogs make for a great marketing platform for telling your story and the story of your business. Blogs also help you get noticed by search engines too…
As a result it is very important to write good content that people want to read and share – something informative to your readers rather than just an advertisement copy. If your content is really great it can even attract attention from just your usual reader base, this can include reporters or high-profile bloggers with a large number of followers.
When writing a blog post do not worry about being a great content writer and don’t think you need to write long technical essays about your services or products. Your posts can be short and sweet, with language that appeals to the daily reader. In some cases you can even embed useful videos or links from around the web.
Most importantly your blog post content must be something that readers will find useful, for instance if it is a blog for a restaurant or food product then you can talk about various cooking techniques, recipes and other related topics. The topics you write about must be related to your product or service but not necessarily a blatant marketing of that product or service.
Make sure you make regular posts regardless of how many readers you may have, the more you blog the better it is. One post on a weekly basis is the ideal number.
If you’re having trouble coming up with topics to write about, below are some ideas of general topics that and business blog can discuss and talk about:
- The story of how your business was founded, history, vision and growth
- Useful things about your products: such as how it is made, where the materials or ingredients come from, some of its unique and special features.
- Tutorials on how to use your products or services
- Advice on purchasing products, things to look at etc. (not just limited to your products but in general)
- Information about events you may be running or participating in
- Various other developments in the industry