If you are looking to increase your sales and build relationships with your customer’s email marketing is a great way of getting a message across while staying on a budget. Business owners are now investing more on email marketing than ever before. For starters, 102.6 trillion emails are sent out every year and the numbers keep going up, with 126.7 trillion expected to be sent by 2022. The average email subscriber receives 13 commercial emails a day.
While some marketing trends come and go, email marketing has stayed relevant through the years and remains the most powerful channel available to the modern marketer.
If you ask why email marketing is still so relevant, then simply keep reading.
Email marketing has a larger reach.
Social media platforms such as Facebook & Twitter boast over 1 billion active users what you need to understand is that statistics on email usage is not shared as often as it should be. In fact, the total number of worldwide email accounts by the start of 2019 was an estimated 3.8 billion with a 100 million increase from 2018 and continue to grow with half of the global population using email.
While this might seem surprising at first, think about your own online behaviour: When you sign up for a website, you must enter your email address to create the account. You even need an email address to create a Facebook or Twitter account.
Email is the currency of the web, so when it comes to connecting with your prospects and customers, there is no channel with a wider reach than email giving email marketing a larger online reach.
Email marketing delivers your message.
If marketers must choose between adding a subscriber to their email list or gaining a new Facebook fan, they should go for the email subscriber every time.
Why? Well First, 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed. This is because Facebook limits the number of times your posts appear in the News Feed to drive brands towards their paid advertising options.
On Facebook, if you post an update to your 10,000 fans only about 200 of them will see it on their news feed. Alternatively, if you send an email campaign to 10,000 subscribers at least 9,000 of them will receive it in their inbox meaning that your marketing email message is 45 times more likely to be seen via email marketing than Facebook.
Secondly, your email subscribers have explicitly told you they want to hear from you when they signed up for your email list while ads in your Facebook News Feed is not really something you decided to sign up for making marketing emails more approachable.
Email marketing drives conversions.
Marketing emails have proven to turn potential customers into paying customers. In fact, the average click-through rate of an email campaign is around 3% (of total recipients), whereas the average click-through rate from a tweet is around 0.5%.
This means you are 6 times more likely to get someone to click through to your website via email than you are from Twitter. As discussed earlier, your email subscribers have told you they want to hear from you which is not the typical case with social.
Did you know that 4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media?
To make things even better email marketing is highly measurable with a campaign monitor you have real-time access to metrics like opens, clicks, bounces, forwards, social shares, conversions and more.
As mentioned above marketing emails have an unmatched ability to drive conversions to make it the most effective marketing network to drive ROI for your company. In fact, email marketing yields an average 3,800% return on investment for businesses and for every $1 spent on email marketing, the average return on investment is $38.
When it comes to communicating a more customized and personalized messages email marketing is a more effective medium. Unlike social networks where you send status updates to every follower regardless of their location, interests & purchase history, email marketing allows you to target and segment your communication with the right customer.
The more data you have about your customers the more you can target your emails based on their purchasing behaviours, likes and dislikes.
This use of segmentation and dynamic content helps to ensure the content you send out is relevant to every individual recipient and relevant that drives people to click-through, make purchases – and increase the ROI of their email marketing campaigns.
Remarkably email marketing has evolved from a time where you needed a developer to build an email to today, where you can easily access email marketing tools to create and send beautiful, branded emails.
Building your email list, marketing strategy and content unlike building a social media following is a long-term investment that will pay off for many years to come. If you feel like you want to increase your ROI and conversions simply drop us a message and we will get in touch with you.