Marketing is something that is in the realms of endless possibilities, especially in the modern day with the emergence of hyper connectivity as well as the popularity of mobile internet and social media. This basically means there are numerous different strategies that can be employed in order to improve your business brand recognition and convert new customers. Having so many marketing options can make you ask yourself the question: “am I choosing the right combination of strategies?”
One of the best solutions to deciding on the ideal formula for your marketing is to treat your marketing strategy as an ‘all-in-one’ combination of different tactics rather than treating them as individual ones. The goal here is to create a system that constantly drives traffic back to your website where you can then convert the traffic into real paying customers.
The 3 main aspects of a digital marketing strategy:
Content: content marketing is vital and can significantly impact your SEO and social media campaigns as it is something that draws more traffic into the website. It is important to also include good call to actions (CTA’s) with your quality content in order to improve your conversion rates.
SEO: Search engine optimization, another aspect of digital marketing is something that partially relies on content marketing for success. With a good combination of SEO and content marketing you can improve the ranking of your website on Google search results, resulting in more organic traffic.
Social Media: Social Media marketing can complement both your content and SEO strategies, building a good following on social media can make your content readily available to more people to read and share.
The foundation of it all – your website:
With digital marketing it is an absolute necessity that you have a website as it all starts there. A majority of the traffic you hope to capture using the above marketing efforts will be funnelled through to the website. In order for the combination of marketing strategies to be effective, attention must be paid to the following:
- Branding and Design: Your website will give most users the first impression about your business, so be sure to showcase your brand and your niche or what’s special about your business properly on the homepage. It is also important to consider a modern mobile friendly design as well as simple user friendly functionality; this will help retain traffic that first enters your website and prevent drop-offs.
- Website structure: For SEO purposes it is vital to make sure that certain technical aspects that make up your website structure are in order. This includes things like title tags, meta descriptions, sitemap and image alt tags etc.
- Conversions: Make sure your website has also been optimized for conversions, with CTAs throughout the landing pages as well as the right targeted messages. Your website has to be able to produce conversions as this will be the ultimate goal of your combined all in one marketing strategy.
The most important thing to keep in mind about the various marketing strategies is that they are most effective when they are incorporated and working together. Instead of executing them as individual strategies and monitoring their success separately it is always better to consider them to be moving parts or gears of the same machine.