A website design is an essential part of any business in the modern era, It is as important as having a business phone or email. The business website is what people would generally turn to for information and is also a great platform to improve exposure and improve your customer base. Building a website for your business is an absolute necessity and is a key part of business development, to put it simply an online presence is vital to keep up with the fast pace modern mobile world.
Considering the importance of a website to a business or brand, when getting one designed its imperative that you adhere to industry best practices and incorporate it into your design. This will ultimately lead to better value for your business:
- Keep your target audience in mind: When designing a website you can sometimes get caught up in process of design for the business and forget about who your final target market is. A good website isn’t just about a visually appealing end product but rather a medium of engagement for your target audience and to ultimately attract them to your products or services. Hence when preparing the design of your business website, be sure to perpetually keep your audience in mind.
- Maintain consistency in your branding: The branding of your business must be consistent throughout the website. When there is no consistency then it impacts brand recognition and reputation, the perception a person gets of your brand can be determined by simple things such as colours and font. Maintain consistency in branding in terms of the message you deliver, the colours you use and the image you depict.
- Simplicity in the design layout: Simplicity and minimalism is important, overcrowding your website with buttons and text will confuse the average browser. Make sure your design is simple to navigate and your content is straight forward and to the point.
- Make use of strong CTA’s: The CTA’s or Call to Actions on a website are what initiate a visitor into performing actions on your website which ultimately lead to conversions and sales. Call to actions need to be carefully planned and strategically placed within your website design. Refer to our previous blog on Call to actions that convert for more information.
- Quality Visuals (Images & Video): The visual material on a website generally has the highest impact, people tend to react more to what they see. Since the average time spent on a website each session is generally minimal, the visual material you use plays an important role. Be sure to include high quality images of your products or services and where possible video demonstrations. Make sure your images and video are optimised for the web so as to minimise download times and improve page speeds.
- SEO: Finally comes SEO, although something you focus on after website design it is also essential to keep SEO in mind during website design as well. When designing a website it’s important to adhere to SEO requirements in terms of site structure in order to accommodate necessary optimisation later down the track. Including the right number of heading tags on a page for instance is one of them.