I think one thing that we all would agree on is that 2020 has been a nightmare of sorts. While the majority of industries saw a drop in numbers of customer engagement, E-commerce saw a rise in customer engagement and interaction that has made a...
We are all learning to adjust ourselves to a new world. COVID-19 has changed the way we live and the way we do business. Work-Life balance has shifted and has consumer behavior. While the world is slowly reopening its doors, people are still hesitant to...
A persona is used commonly in marketing and UX/UI (web design) to understand more about who is expected to be the best type of user or customer. They are comprised of a profile outlining details of that person’s life which affects their buying decisions, pain...
Facebook 90% of australian businesses use Facebook to increase their visibility. It’s become quite competitive, and the cost of running ads needs to be weighed against the value of that sale, as organic content won’t be seen very widely like it used to. With that being...
If you ever sell to other businesses, LinkedIn should be at the top of your priorities for social media and digital strategy. Leverage a more professional network while they’re engaging with business-minded content, rather than clocked out scrolling through Insta. Not just that, charities and...
Sometimes a project that seems like an easy victory to us turns into disappointment or even disaster. More importantly, sometimes we or our competitor cope brilliantly with a problem, although all the usual business forecasts tell us about failure. These results may seem mysterious, but...
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