This year has been a year for the history books. Filled with ups and downs, challenges, and experiences, most of us are looking forward to bidding farewell. From shopping, morning meetings to online classrooms the entire world adapted itself to the new normal of an...
With the year coming to an end the season ahead is certainly different from last Christmas. As with everything in 2020, the holiday shopping season is going to be different. The past couple of months, we have seen how COVID-19 has changed the world. While...
I think one thing that we all would agree on is that 2020 has been a nightmare of sorts. While the majority of industries saw a drop in numbers of customer engagement, E-commerce saw a rise in customer engagement and interaction that has made a...
Facebook decided to shake the e-commerce industry with its launch of Facebook shops this year. The company announced the launch of shops as an initiative to support business online during the COVID19 pandemic by providing companies a chance to set up free storefronts. These shops will...
What does voice search mean for your business? The same way that there are User Experience / User Interface (UX/UI) Designers, a new dimension has emerged called VUI: Voice User Interface. It’s more convenient than typing, and quickly gaining popularity beyond the early-adopters. Recently Google CEO...
A journey map is a visual representation of the process someone goes through to accomplish a goal. It’s a common tool in UX Design, and it can come in a variety of forms, with some similar terminology (user journey, experience map, customer journey, etc.). At...
A persona is used commonly in marketing and UX/UI (web design) to understand more about who is expected to be the best type of user or customer. They are comprised of a profile outlining details of that person’s life which affects their buying decisions, pain...
Facebook 90% of australian businesses use Facebook to increase their visibility. It’s become quite competitive, and the cost of running ads needs to be weighed against the value of that sale, as organic content won’t be seen very widely like it used to. With that being...
If you ever sell to other businesses, LinkedIn should be at the top of your priorities for social media and digital strategy. Leverage a more professional network while they’re engaging with business-minded content, rather than clocked out scrolling through Insta. Not just that, charities and...
By: Shavin Peiries It is not a new fact that modern marketing materials leverage countless resources, mainly those that have visual attractions to persuade and influence the shopping experience of consumers. To achieve this goal, one of the most important elements is the psychology of colours,...
By Shavin Peiries E-commerce has emerged as one of the most successful sales channels in the market today. Anyone from anywhere in the world can buy from an online store, regardless of the day or time. For this reason, all electronic stores have the responsibility to...
Sometimes a project that seems like an easy victory to us turns into disappointment or even disaster. More importantly, sometimes we or our competitor cope brilliantly with a problem, although all the usual business forecasts tell us about failure. These results may seem mysterious, but...
Accepting and processing credit card payments is a standard with almost any business today. This is especially true for businesses that sell products and services online. Sadly though, cyber criminals are aware of the surge in credit card use online and attempt to profit from this illegally....
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