If you ever sell to other businesses, LinkedIn should be at the top of your priorities for social media and digital strategy. Leverage a more professional network while they’re engaging with business-minded content, rather than clocked out scrolling through Insta. Not just that, charities and some other unexpected ventures can have their best success leveraging a more professional network via LinkedIn’s users.
There are a lot of handy stats to back this up, too. In 2018, Pew Research released a report indicating a few interesting details.
Linkedin age demographics:
- 29% of 18-29 year-olds use LinkedIn
- 33% of 30-49 use LinkedIn
- 24% of 50-64 use LinkedIn
- 9% of 65+ use LinkedIn
Income of those people:
- 20% make $30-49.9k
- 24% make $50-74.9k
- 45% make $75k+
- 25% of online women use LinkedIn
- 25% of online men use LinkedIn
- 9% of adults with a high school diploma or less use LinkedIn
- 22% of adults with some college experience use LinkedIn
- 50% of adults who graduated college use LinkedIn
What’s the significance of all that? You can target your audiences more specifically to audiences according to their professional demographic data. On Facebook, it’s common to wind up with an audience comprised of vague-but-hopeful combinations. For example, people with a “Job Title” of “Business Owner” who have an “Interest” in “Coffeeshops” if you are trying to sell B2B to cafes. Of course, you can still hone that in further with other parts of your Audience, and “Excluding” other characteristics. Still, the likelihood of really reaching the right person at the right time, when they’re scrolling through their Newsfeed, is just a bit less promising than what you can get on Linkedin.
On Facebook, you’re at the mercy of how much critical mass there is in your field to have more specific constraints available. What you can target people based on is constantly being made unavailable and changing. Besides, how much professional information do you personally have on your Facebook profile? Did that many people actually graduate from the University of Life? On Linkedin, you can target your audiences using professional demographic data according to job title, company, industry, seniority, and more. LinkedIn is excellent for selling to other businesses, pitching for corporate donations to a non-profit or fundraiser, and building rapport for your personal brand.
Truly, certain social platforms are ideal for certain types of business goals, shopping behaviour and target audiences. For B2B, LinkedIn reigns supreme. Talk to Web Choice about how we can help you get set up to leverage a more effective social strategy targeting professional audiences.