How to do Social Media Marketing on LinkedIn to get you more Sales?

 

catch the b2b market with social media marketing on linkedin

What type of business are you running? Is it Busines-to-Business (B2B) or Business-to-Customer (B2C)? If it is B2B, this is definitely for you. And if you are a B2C business, this still is important for you. We are going to explore what great social media marketing potential there is on LinkedIn. You may think that it’s mainly about peer connections between professionals, it’s true, but LinkedIn ads too, is a highly effective method on the platform to gain the attention of people and increase your sales.

Your business may be a B2B or B2b (or even B2C like we said earlier). Whichever it is chances are that you definitely are looking or at least have looked for some target-worthy people or businesses on LinkedIn which you can contact promoting your products or services. LinkedIn ads is the perfect social media marketing tool, in this case, to promote your services among the professional community you want to target. 

To make it happen right for you, you need to do your social media marketing right on the platform. So let’s find out how to run a successful social media marketing campaign with LinkedIn ads.

Where should the shoutout go?

Like any other social media marketing campaign we handle, the first thing to be checked off the list is to decide on which type of people and businesses you want to reach to promote your services. LinkedIn’s vast collection of professionals and professional services carry a wide variety that may be relevant and also may be irrelevant to your campaign. You can get this done with simple research. One good idea would be to locate your existing customers in there and then hunt fr similar businesses or people.

social media marketing on linkedin has many benefits

Draw it up.

Once you have found your target audience, you are all sent to go for designing your ad for the LinkedIn ad. And when it comes to performing social media marketing on LinkedIn you have many types of ads which you can choose from, just like on Facebook and other social media marketing platforms. The range of LinkedIn ad types include,

  1. Single Image Ads
  2. Video Ads
  3. Carousel Ads
  4. Text Ads

So you can decide on which type of ad would be the most ideal for your social media marketing campaign and design it.

Go live with Social Media Marketing on LinkedIn.

All set now. We can go ahead and launch your ad on LinkedIn. But before you go for publishing your ad, you have to create a Campaign Manager account and set up your ad. Once you create your Campaign Manager account, you can move on to setting up and launching your social media marketing campaign. 

set the parameters for your social media marketing campaign

Remember to set up your ad with the right objective of your ad, whether you want to generate leads or brand awareness, and how much of a budget you want to spend on it, and whatnot. You know these already. We needn’t tell you. Should we? Contact us. We’ll help you do a marvellous LinkedIn ad campaign.

Optimise Your Campaign.

If you can hit your goal at the first chance, we should take a bow to you. But chances are that you don’t get to reach your expected target in one go. Especially if it is for the first time that you are doing a social media marketing campaign on LinkedIn, you better keep your expectations low at first. But not for that long.

As you go ahead with your LinkedIn ad, you can monitor its performance and optimise your ad to reach the audience better and generate leads or whatever your goal is.

Rejoice.

Yes, it was easy and 1, 2, 3 (and 4), wasn’t it? It really is. Maybe not on the first try, but you will get the hang of it easily as you go. But there is another way that you can let go of all the hassle of doing audience research, designing, publishing and optimising. Go get the best Digital Marketing Agency out there to do it for you. They have plenty of experience on LinkedIn ads and know what needs to be done to launch a great social media marketing campaign and get you your expected results. Isn’t that a lot easier than doing it yourself? That’s what we recommend above all else.

linkedin ads helps you do social media marketing for b2b

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