How COVID-19 Has Changed The Digital Marketing Landscape

 

This year has taken many twists with the impact of COVID-19 affecting everyone on a global scale. While there has been a decrease in tourism, production, and real estate there has been an increase in certain fields such as pharmaceuticals, healthcare, food, and digital marketing! Since the world embraced the new normal the manner that consumers engage in digital marketing has changed drastically.

Digital marketing plays a major role in today’s commerce industry. It is essential during these times to build your online audience and go all out with your digital marketing as people are mostly indoors and consuming information mostly online. The number of digital sales has seen an increase since February 2020 with all of our clients showing an increase of 300% in digital marketing sales since products are now been sold online.

Webco as a Digital Agency understands that digital marketing is not all about running Google Adwords or ads on Facebook and Instagram. Digital marketing needs to consists of a good strategy and we at Webco provide services throughout the whole process. We help get your idea right through design, build it with our expert development team, provide support as you grow, and spread your message through digital marketing.

Here are a few tips on how you too can shift your digital marketing strategy and continue building your brand during COVID-19:

Go Digital

If you haven’t built an online presence as yet this is the best time to do so. Since more people are at home and because of isolation laws there has been a spike in time spent on social media with an increase of 27% of baby boomers as well. Even if you are a service-based business you can still offer online consultations and communicate with your clients, and a website can help in these efforts.

Think about PPC

Since the overall traffic on web sites has gone up now is the best time to start with PPC (Pay Per Click Advertising). Even if you’re not offering a physical product, you can still get some valuable traffic and leads. Keep in mind that users will browse the web more frequently now since they have more time.

Apps

The Pandemic has seen an increase in on-screen time across the globe with a growing interest in App development. Since people have been encouraged to stay at home there has been a surge in delivery apps built for grocery stores, pharmaceuticals, and food delivery apps. This is a great way for people to continue with their daily or weekly transactions and stay safe.

Google Shopping Ads

Shopping ads are a great way to advertise your product to shoppers who matter the most! You can now promote your range of products to your customers where ever they are. Shopping ads use your existing Merchant Center product data to decide on how and where your ads should be targeted. The product data you submit through the Merchant Center contains details about the products you sell. Google ads will then use these details when they match a user’s search to your ads, making sure to show the most relevant products. Be a front runner when customers are searching for businesses like yours on Google Search and Maps.

Use Automated Pop-Ups & Messages

It’s not just about having a website, you need to make sure that your content is engaging. While great content is one way of ensuring your website is gaining more traffic, automated popups and messages on your website will increase engagement between old and new customers. Remember not to have the same popup everywhere and have tailormade popups to specific sections of your website.

Be Content Positive

The word Covid-19 itself has a negative impact and the entire world is absorbing a lot of information reading about the negative stories from across the globe. All this information can lead to anxiety  & worry and sometimes you could lose your peace of mind. When creating content these days remember that as a brand/company you can change this negative impact by spreading positivity! As an example, you can use positive quotes, positive stories/videos. This can be brand-oriented or could have no relevance to the brand, however, it can be relatable, and fresh of breath air to your audience converting them from a scroller to a follower.

Times like these can be crazy however as the term goes every dark cloud has a silver lining! Hope these basic steps will point you in the right direction and increase your digital marketing sales numbers during this crisis period. If you need more assistance or help don’t hesitate to get in touch with us. 

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