It is an undeniable fact that every business needs a website at some point or the other. The website plays a vital role in marketing your business online and getting your product or brand out there. The first step in building the website for your business would be to decide on who you want to contract to get the work done. When it comes to website design generally you have the choice of going with a freelancer or hiring a professional web design agency, below we discuss the differences between both and why in most business cases a web design agency tends to be the better choice.
A freelancer is someone who has a certain skill set, in this case web development and is usually self-employed but doesn’t have an official company or business. They can have a handful of clients and in most cases freelancers are final year students or recent university graduates. Almost all web developers would have been a freelancer at some stage. One of the main benefits of using a freelancer is the cost; they can be a lot cheaper than a professional web design agency.
That being said cheaper doesn’t necessarily mean better. Although a freelance developer’s technical knowledge may be sound, they can lack the experience and understanding of the business environment. For a business website a design agency that takes the time to understand your business needs and tailor a website to cater to those needs is the better choice. It’s important to remember that the purpose of your business website is to attract more customers and generate new leads. A freelance developer at times may not fully understand these needs and will be more focused on getting the website done in the quickest way possible and a lot of the times the end product lacks the quality and lustre of a good design.
Finding a freelance developer who can do both both quality design and development, while also being able to tailor your website for the best business outcomes (to convert visitors) is very rare. Freelancers are mostly good at development but that’s it, they may not be aware of design requirements to accommodate SEO or mobile responsiveness, nor be able to provide support after.
On the other hand in the case of a web design agency, they have separate teams assigned to handle different aspects of your website development. Usually a design agency will have a consultant who will study your business requirements and tailor a website solution accordingly. They will have dedicated design and development teams to produce the highest quality designs that are in line with web design best practices and search engine requirements. In addition to a quality product you will also receive the highest level of support, with a dedicated support line to help resolve any issues.
A web design agency is able to provide you with a complete online business solution that combines the design development and marketing aspect of your business website. This means that after the website is designed and built the same agency will be able to help get your website recognized by using a combination of marketing strategies (like social media and email marketing). The whole point of having a good business website is to have more people clicking on it and increasing the likelihood of conversions.
For a personal website that doesn’t serve any business purpose, going with a freelance developer is fine. However if you decide on using a freelance developer for your business website then you may be making a terrible business decision as a business website requires a whole lot more than basic development. Check out our blog on choosing the ideal web design agency for your next project to learn more on what to look for when choosing one.