Facebook decided to shake the e-commerce industry with its launch of Facebook shops this year. The company announced the launch of shops as an initiative to support business online during the COVID19 pandemic by providing companies a chance to set up free storefronts.
These shops will be operated by third-party providers like Shopify, BigCommerce, and Woo, which are built to turn the social network into a shopping hub.
CEO Mark Zuckerberg in a live stream mentioned that a boost in e-commerce is necessary to start rebuilding economies with the current impact of COVID19. He also said that “If you can’t open your store or restaurant physically, then you can still take orders online and send them to people”. The launch of Facebook Shops comes into play as stay-at-home orders related to the COVID-19 pandemic have contributed to high e-commerce sales.
One of the most highlighted positives of COVDI19 has been the increase in online sales for SMEs.
Shops can be found on Facebook pages and can appear in stories and be promoted in ads. Products that are made available for purchase by businesses will appear in the shop, and users can either save items or place an order. Some businesses will allow users to make purchases directly on Facebook, while others will take you to the business’s website to finalize the transaction.
Facebook Shops are free & easy to create and businesses can use Messenger, Instagram, and WhatsApp to handle customer support issues. Facebook plans to allow customers to browse through store catalogues and make purchases directly from the chat window. It also plans to allow live-stream shopping which would allow brands and creators to tag items from their Facebook catalogues to appear at the bottom of live videos.
Facebook also says that they are working on incorporating loyalty services into shops. This means that you will be able to see your points and rewards easily and keep track of them.
Why Use It?
Selling on Facebook is a smart move. You may have a lot of competition, However, with over 2.6 billion active monthly users, the audience is large enough to establish a market. If the majority of your social media marketing is carried out on Facebook, setting up a Facebook store gives your customers the ability to stay within Facebook while learning more about your product. It also lends a helping hand in your content marketing strategies as well as it is beneficial at capturing impulse buyers who purchase products as soon as they see them.
Are you ready to enjoy increased exposure and extra visibility via Facebook shops?
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