The ongoing COVID-19 pandemic has changed how businesses operate and life as we know it. As we say good riddance to 2020, we are all looking forward to the new year with hope. If you are looking to enhance your digital marketing strategies with trends that will be useful for 2021 then you have come to the right place.
We have identified a few tips & trends that will help you navigate your way in 2021 and generate more traffic, leads, and revenue.
Image and video SEO
You are already aware that you can search for images and videos by typing in keywords, but did you know you can also submit existing images for a search, or even take original photos and search for context?
To capitalize on the increased number of visual searches, you must make sure your image and video SEO campaigns stand out by applying the below mentioned basics:
- always include alt text in your image descriptions
- add images to your sitemap or create a dedicated image sitemap
- include your target SEO keywords in the file name of your image
- use top-quality images and videos, including HD
If you want to make the maximum for image and video SEO familiarize yourself with Google Lens, especially if you are an e-commerce brand. Manage your SEO techniques right, and you will be able to take traffic away from your competitors.
Customer segmentation is a trend that is not new however, it has become rather popular. The concept is simple: instead of a small number of large marketing campaigns targeting a general audience, it is better to have many small marketing campaigns targeting specific groups.
Segmentation means categorizing your target audience by certain traits or behaviours and breaking them down into groups.
This allows you to tailor your content to suit their preferences; for example, you can create two separate email lists for customers who shop for vegan products and non-vegan products and send different newsletters that feature these different products.
Even though it started off as a necessity due to the outbreak of Covid19, virtual events are here to stay because of ROI and accessibility. As we move into 2021, many events will stay virtual not only because of continued safety concerns but also because of lessons learned in 2020. Companies noticed that by going virtual, they opened their event to an entirely new audience and cut down on cost.
When it comes to virtual events you do not have to think of visa issues, travel restrictions and costs are not as much of a concern. This means a lower cost for more people and a higher ROI. All you need is to get creative and drive engagement through speakers and generate powerful content.
Vidoe marketing is considered to be one of the most influential marketing trends of today and will remain so for the next 5-10 years. The numbers below show the value of incorporating video into your digital marketing strategy.
→ 70% of consumers say that they have shared a brand’s video
→ 72% of businesses say that video has improved their conversion rate
→ 52% of consumers say that watching product videos makes them more confident in online purchase decisions
→ 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video
Remember that video marketing is not just conformed to YouTube. There are plenty of other ways to drive higher engagement with your video marketing. You can now create a video post or start a live broadcast on Facebook, Instagram, or LinkedIn.
Google Ads Smart Bidding
With intense competition on social media for organic reach, paid advertising will become a guarantee in 2021. And when you consider the Smart Bidding feature on Google Ads, you would be a fool not to give it a try.
Simply put, advertisers can hand the reins of their pay-per-click (PPC) campaigns to Google’s AI system, which will then optimize their budget to maximize their ROI. This works for any number of PPC goals, including:
- Target CPA – Generate new leads and customers for a maximum cost per acquisition that you set.
- Target ROAS – Set your sights on getting the best return on your advertising spends.
- Maximize Conversions – Rack up your advertising conversion rates, whether you aim to get more email subscribers, downloads, or product sales.
We hope these trends will help you obtain your digital marketing goals for 2021. If you want us to look after your digital marketing needs do not hesitate to contact us here.
Keep checking back with us throughout the year to stay up to date on all the latest digital marketing trends yet to come.