I think one thing that we all would agree on is that 2020 has been a nightmare of sorts. While the majority of industries saw a drop in numbers of customer engagement, E-commerce saw a rise in customer engagement and interaction that has made a...
This year has taken many twists with the impact of COVID-19 affecting everyone on a global scale. While there has been a decrease in tourism, production, and real estate there has been an increase in certain fields such as pharmaceuticals, healthcare, food, and digital marketing!...
What does voice search mean for your business? The same way that there are User Experience / User Interface (UX/UI) Designers, a new dimension has emerged called VUI: Voice User Interface. It’s more convenient than typing, and quickly gaining popularity beyond the early-adopters. Recently Google CEO...
Validating that an idea is worth pursuing is crucial. Including the user’s consideration in the decision-making process helps make sure that you’re building the right product for the right people. Instead, commonly there is only stakeholder feedback on a prototype. It occurs for 2 reasons:...
A journey map is a visual representation of the process someone goes through to accomplish a goal. It’s a common tool in UX Design, and it can come in a variety of forms, with some similar terminology (user journey, experience map, customer journey, etc.). At...
A persona is used commonly in marketing and UX/UI (web design) to understand more about who is expected to be the best type of user or customer. They are comprised of a profile outlining details of that person’s life which affects their buying decisions, pain...
First of all, how important is website speed? Well, according to Crazy Egg, a 1-second delay in site loading speed causes: • 11% fewer page views • 16% decrease in customer satisfaction • 7% loss in conversions Not only that, it also makes the site rank a lot lower...
Having a high-quality user experience once people reach your website is key, but before they reach your site, you need to think about how to present your business in search results. Maybe all they want is your hours, address, or phone number. If you’re right...
Accepting and processing credit card payments is a standard with almost any business today. This is especially true for businesses that sell products and services online. Sadly though, cyber criminals are aware of the surge in credit card use online and attempt to profit from this illegally....
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