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Google AdWords is a service provided by Google the search engine giant. It is an advertising service for businesses allowing them to purchase advertising space on Google Searches, websites on the Google AdSense network and on YouTube. As of last year Google had a 30%...

Marketing is something that is in the realms of endless possibilities, especially in the modern day with the emergence of hyper connectivity as well as the popularity of mobile internet and social media. This basically means there are numerous different strategies that can be employed...

Although there is not much a digital marketer can do about the problems caused by changes to search engine and social media algorithms, there are improvements you can make to your overall online marketing strategy which can eventually impact your customers’ decisions. Regular updates and tweaks...

The use of mobile devices has drastically increased over last several years and is now at an all-time high. People are now using mobile devices or smartphones as their primary tool for day to day internet browsing and especially to make searches. With the ability...

  Generally when it comes to building a website, quality web design firms tend to make use of a systemized set of phases for the project. Regardless of whether it is a simple marketing website or a more complex one with custom features, making use of...

Content marketing has becoming increasingly popular as part of a business/brands marketing strategy. The reason behind this is partly due to the many benefits it has to a business as a result of good content marketing. Some such benefits are things like: enriched brand recognition...

This is the latest viral phenomenon to hit the mobile gaming market and the internet for that matter. Pokémon Go is a location-based gaming app developed by Niantic Labs in partnership with Nintendo, and to say it is ‘blowing up’ is no exaggeration. The daily...

So you have an amazing new business website but you have no clue how to get it in front of your target audience and increase website traffic.  This is where digital marketing (online marketing) comes into play. For any business that has a presence online,...

Maintaining fresh content on your website and making regular updates can tend to fall on the backburner and end up being a forgotten to-do task. As a result the content on your website starts to soon appear out-dated. Not only does this affect the first...

Blogging is a great way to engage with your customers and potential customers while also generating good traffic to your website. In the previous post we discussed the importance of having a blog on your website. Once you have set up a blog page you...

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