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  Mobile devices have changed significantly over the past decade from a standard phone to make calls and send SMSs, now we have ‘smart’ phones that are pretty much hand held computers you can use to do relatively anything. The modern day mobile device is now...

  A good website design is essential to improving online presence – It can help increase the recognition of your brand while attracting your idea target market. Methods like search engine optimization (SEO) and SEM Marketing (Google AdWords) can help drive the traffic needed to your...

  A business website is one of the best marketing & sales tools available to modern businesses, especially for small businesses. It a great way to generate leads, create brand recognition, build a reputation and credibility while also providing potential customers with information thus generating sales...

  The ‘S’ in HTTPS stands for SSL (Secure Socket Layer), which is basically the technology that encrypts data between a website and a user to prevent hackers from intercepting sensitive information. But why is there a sudden stress in the importance of enabling HTTPS on...

  The anchor text is the term used to describe the visible, clickable text in a link that is found within website content. The anchor text can also be explained as the visible text description of a link. The HTML code below is used to define...

  Many small business owners and even large ones for that matter only start to look at conversion rate optimisation when they start realizing that their online digital marketing and advertising campaigns don’t seem to be yielding enough returns. The conclusion eventually made is that the...

  When you think automated marketing the first thought that comes to mind is Email Marketing. Email marketing although considered having a very good potential for lead generation and conversion, has now become very difficult to execute successfully. The competition has increases as well as email...

  In the connected world of today one of the primary tools that people use to search online is Google, whether it’s to find the next Christmas present, a nice place to eat or even just the latest news. A Google search is generally most people’s...

  Digital Marketing for business, something we’ve been discussing on our blog over the last few weeks primarily revolves around engagement online. You want people to engage with your content and improve your brand recognition and overall online presence. A great way to guarantee engagement is...

  Blogging can be an important aspect of digital marketing and can contribute significantly to the online presence and search rankings of your business. In addition to the advantage to SEO and improvements in search rankings, blogging can also help improve your social media presence, drive...

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