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Social media marketing is rapidly developing and marketers, entrepreneurs and business owners who haven’t stayed up to date with the trends can find themselves and the businesses they represent falling behind. Managing a social media strategy that translates through to good results for the business...

A term that has gained popularity over the last few years in the marketing arena is inbound marketing. In this technology driven world it is absolutely essential that digital marketers attempt to stay up to date with the latest marketing trends and customer demands so...

  Email marketing campaigns can be a highly effective method to drive traffic through to your website, however not all email marketing campaigns are successful. If you are getting frustrated that your email campaigns have been fruitless don’t worry, you’re not alone – digital marketers everywhere...

  Understanding how search engines such as Google work when it comes to their organic results (SEO) and paid advertising (AdWords Marketing) can be daunting. Discussed below are some quick, useful tips to help you market your business on search engines and improve visibility. Google needs...

  Running a small to medium business is no easy feat; there are a large number of tasks you need to oversee daily and allocating the time and resources to one of the most essential aspects – digital marketing can be daunting. The importance of digital...

  A negative review or a comment made online can have significant impact on your business reputation. It can result in possible loss of clients, loss in revenue, and can affect potential sales in the future too. Now that the internet has become the go to place...

The branding of a business plays a vital role in what the business hopes to achieve and how the business plans on portraying itself to its potential customers. Think about the biggest brands in the world, they developed such an image that some of them...

One of the most difficult decisions made when you plan to build and launch a new business website is deciding on which web design company to go with. With so many web design agencies out there it can be quite a task to decide on...

  Getting the website finished and live is a great step in improving your online business presence, a website being the foundation of it all. But the journey doesn’t end here, in fact it’s just the beginning. Once your website is live there are still a...

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