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With the year coming to an end the season ahead is certainly different from last Christmas. As with everything in 2020, the holiday shopping season is going to be different. The past couple of months, we have seen how COVID-19 has changed the world. While...

If you are thinking about planning your Instagram strategy for the season ahead here are some important facts and tips that you need to know about Instagram Stories that will help boost brand awareness as well sales in December. DID YOU KNOW 500 million people use...

2020 has been a year that will go down in history as the year that brought about change! Until a cure is discovered for COVDI-19 life as we know it, has changed forever. From the way we shop to the way we socialize and to...

I think one thing that we all would agree on is that 2020 has been a nightmare of sorts. While the majority of industries saw a drop in numbers of customer engagement, E-commerce saw a rise in customer engagement and interaction that has made a...

Facebook decided to shake the e-commerce industry with its launch of Facebook shops this year. The company announced the launch of shops as an initiative to support business online during the COVID19 pandemic by providing companies a chance to set up free storefronts. These shops will...

What does voice search mean for your business? The same way that there are User Experience / User Interface (UX/UI) Designers, a new dimension has emerged called VUI: Voice User Interface. It’s more convenient than typing, and quickly gaining popularity beyond the early-adopters. Recently Google CEO...

A journey map is a visual representation of the process someone goes through to accomplish a goal. It’s a common tool in UX Design, and it can come in a variety of forms, with some similar terminology (user journey, experience map, customer journey, etc.). At...

A persona is used commonly in marketing and UX/UI (web design) to understand more about who is expected to be the best type of user or customer. They are comprised of a profile outlining details of that person’s life which affects their buying decisions, pain...

If you are a digital entrepreneur, you know how important it is to create clear content that sends a strong message to your audience.   But what often happens is that we do not always know how to write clearly, and that makes many people give up...

  As a small business startup, you are generally limited in resources and sometimes unable to have separate departments or even a physical office. But customers like to see a professional image and like to know that they are purchasing products or services from a reputed...

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