Social Media

 

A persona is used commonly in marketing and UX/UI (web design) to understand more about who is expected to be the best type of user or customer. They are comprised of a profile outlining details of that person’s life which affects their buying decisions, pain...

Facebook 90% of australian businesses use Facebook to increase their visibility. It’s become quite competitive, and the cost of running ads needs to be weighed against the value of that sale, as organic content won’t be seen very widely like it used to. With that being...

What is an algorithm? In this scenario, it’s the order that content gets displayed in a social feed, or search results. On Facebook, you don’t see the most recent posts. You might have a friend you haven’t seen any status updates from in months, and then...

If you ever sell to other businesses, LinkedIn should be at the top of your priorities for social media and digital strategy. Leverage a more professional network while they’re engaging with business-minded content, rather than clocked out scrolling through Insta. Not just that, charities and...

The amount of visual content shared has increased to 3 billion images and 10 billion videos between Facebook Messenger, Instagram and Whatsapp. And Video is further projects to account for 75% of mobile traffic by 2020. Social media giants Facebook, Google, Twitter and newcomers such as...

  When it comes to digital marketing, in order to achieve the best results and execute an effective marketing strategy it is vital that you are up to date with the latest marketing trends and potentially new marketing channels. Even if your business maybe performing well...

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