What does voice search mean for your business? The same way that there are User Experience / User Interface (UX/UI) Designers, a new dimension has emerged called VUI: Voice User Interface. It’s more convenient than typing, and quickly gaining popularity beyond the early-adopters. Recently Google CEO...
Validating that an idea is worth pursuing is crucial. Including the user’s consideration in the decision-making process helps make sure that you’re building the right product for the right people. Instead, commonly there is only stakeholder feedback on a prototype. It occurs for 2 reasons:...
A journey map is a visual representation of the process someone goes through to accomplish a goal. It’s a common tool in UX Design, and it can come in a variety of forms, with some similar terminology (user journey, experience map, customer journey, etc.). At...
A persona is used commonly in marketing and UX/UI (web design) to understand more about who is expected to be the best type of user or customer. They are comprised of a profile outlining details of that person’s life which affects their buying decisions, pain...
Facebook 90% of australian businesses use Facebook to increase their visibility. It’s become quite competitive, and the cost of running ads needs to be weighed against the value of that sale, as organic content won’t be seen very widely like it used to. With that being...
First of all, how important is website speed? Well, according to Crazy Egg, a 1-second delay in site loading speed causes: • 11% fewer page views • 16% decrease in customer satisfaction • 7% loss in conversions Not only that, it also makes the site rank a lot lower...
What is an algorithm? In this scenario, it’s the order that content gets displayed in a social feed, or search results. On Facebook, you don’t see the most recent posts. You might have a friend you haven’t seen any status updates from in months, and then...
If you ever sell to other businesses, LinkedIn should be at the top of your priorities for social media and digital strategy. Leverage a more professional network while they’re engaging with business-minded content, rather than clocked out scrolling through Insta. Not just that, charities and...
If you are a digital entrepreneur, you know how important it is to create clear content that sends a strong message to your audience. But what often happens is that we do not always know how to write clearly, and that makes many people give up...
3 OVERLOOKED TIPS FOR E-COMMERCE PROFITS Ecommerce is continuing to explode in 2019 with the Australian ecommerce market generating over $11 billion in revenue in 2018. This is a make or break it time for businesses as more customers make the switch towards shopping and purchasing...
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