By: Shavin Peiries It is not a new fact that modern marketing materials leverage countless resources, mainly those that have visual attractions to persuade and influence the shopping experience of consumers. To achieve this goal, one of the most important elements is the psychology of colours,...
--by Shavin Pieris Our emotions guide our actions. In essence, this is the founding concept of a rapidly developing discipline that is shaking up marketing and is already changing the thinking and future of the world of studies. This discipline is called behavioural economics. It was...
By Shavin Peiries What is Usability Testing? In essence, usability testing is a methodology that is used to check your website’s ease-of-use with real customers before it’s launched. So, why is usability testing important? The ultimate goal of a test is to find usability problems with your website. For...
By Shavin Peiries In the previous article, you learned about what usability testing is and why it is important. Now how can you go about conducting a usability test on your own? For a small or medium sized website or application, a test with about 5 people...
By: Shavin Peiries You may have heard how important it is to include a call to action on your site, but what is it? A call to action, CTA by its initials in English, is literally what its translation means, a call to action. A call...
By: Shavin Peiries Finding a winning product is the most complicated task in dropshipping. What do you have to sell on your e-commerce site to make a living online with dropshipping? In this article, we will try to tackle some of the problems and provide you...
By Shavin Peiries E-commerce has emerged as one of the most successful sales channels in the market today. Anyone from anywhere in the world can buy from an online store, regardless of the day or time. For this reason, all electronic stores have the responsibility to...
Sometimes a project that seems like an easy victory to us turns into disappointment or even disaster. More importantly, sometimes we or our competitor cope brilliantly with a problem, although all the usual business forecasts tell us about failure. These results may seem mysterious, but...
As a business with that markets its products or services online using paid advertising such as Google AdWords (or even paid social media marketing like facebook Ads) – It is essential that you create returns from your paid digital marketing efforts. You must not only make a...
When it comes to digital marketing, in order to achieve the best results and execute an effective marketing strategy it is vital that you are up to date with the latest marketing trends and potentially new marketing channels. Even if your business maybe performing well...
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