Digital Marketing

 

By Shavin Peiries In the previous article, you learned about what usability testing is and why it is important. Now how can you go about conducting a usability test on your own?   For a small or medium sized website or application, a test with about 5 people...

By: Shavin Peiries You may have heard how important it is to include a call to action on your site, but what is it? A call to action, CTA by its initials in English, is literally what its translation means, a call to action. A call...

Sometimes a project that seems like an easy victory to us turns into disappointment or even disaster. More importantly, sometimes we or our competitor cope brilliantly with a problem, although all the usual business forecasts tell us about failure. These results may seem mysterious, but...

The amount of visual content shared has increased to 3 billion images and 10 billion videos between Facebook Messenger, Instagram and Whatsapp. And Video is further projects to account for 75% of mobile traffic by 2020. Social media giants Facebook, Google, Twitter and newcomers such as...

  As a business with that markets its products or services online using paid advertising such as Google AdWords (or even paid social media marketing like facebook Ads) – It is essential that you create returns from your paid digital marketing efforts. You must not only make a...

  When it comes to digital marketing, in order to achieve the best results and execute an effective marketing strategy it is vital that you are up to date with the latest marketing trends and potentially new marketing channels. Even if your business maybe performing well...

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