Digital Marketing

 

By: Shavin Peiries It is not a new fact that modern marketing materials leverage countless resources, mainly those that have visual attractions to persuade and influence the shopping experience of consumers. To achieve this goal, one of the most important elements is the psychology of colours,...

--by Shavin Pieris Our emotions guide our actions. In essence, this is the founding concept of a rapidly developing discipline that is shaking up marketing and is already changing the thinking and future of the world of studies. This discipline is called behavioural economics. It was...

Generating purchase motivations is the bane of any digital marketing strategy. You perform actions that attract visitors to your website, they are interested in your products, they register in the newsletter, they even add your products or services to the shopping cart or they arrive...

By Shavin Peiries   What is Usability Testing?   In essence, usability testing is a methodology that is used to check your website’s ease-of-use with real customers before it’s launched.     So, why is usability testing important?   The ultimate goal of a test is to find usability problems with your website. For...

By Shavin Peiries In the previous article, you learned about what usability testing is and why it is important. Now how can you go about conducting a usability test on your own?   For a small or medium sized website or application, a test with about 5 people...

By: Shavin Peiries You may have heard how important it is to include a call to action on your site, but what is it? A call to action, CTA by its initials in English, is literally what its translation means, a call to action. A call...

Sometimes a project that seems like an easy victory to us turns into disappointment or even disaster. More importantly, sometimes we or our competitor cope brilliantly with a problem, although all the usual business forecasts tell us about failure. These results may seem mysterious, but...

The amount of visual content shared has increased to 3 billion images and 10 billion videos between Facebook Messenger, Instagram and Whatsapp. And Video is further projects to account for 75% of mobile traffic by 2020. Social media giants Facebook, Google, Twitter and newcomers such as...

  As a business with that markets its products or services online using paid advertising such as Google AdWords (or even paid social media marketing like facebook Ads) – It is essential that you create returns from your paid digital marketing efforts. You must not only make a...

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