Digital Marketing

 

The ongoing COVID-19 pandemic has changed how businesses operate and life as we know it. As we say good riddance to 2020, we are all looking forward to the new year with hope. If you are looking to enhance your digital marketing strategies with trends that...

This year has been a year for the history books. Filled with ups and downs, challenges, and experiences, most of us are looking forward to bidding farewell. From shopping, morning meetings to online classrooms the entire world adapted itself to the new normal of an...

With the year coming to an end the season ahead is certainly different from last Christmas. As with everything in 2020, the holiday shopping season is going to be different. The past couple of months, we have seen how COVID-19 has changed the world. While...

There is no second-guessing that this year is hard on business Coronavirus has likely forced you to make big changes to the way you operate. However, it’s still absolutely possible to grow your local business at a time like this. You just have to be smart...

I think one thing that we all would agree on is that 2020 has been a nightmare of sorts. While the majority of industries saw a drop in numbers of customer engagement, E-commerce saw a rise in customer engagement and interaction that has made a...

We are all learning to adjust ourselves to a new world. COVID-19 has changed the way we live and the way we do business. Work-Life balance has shifted and has consumer behavior. While the world is slowly reopening its doors, people are still hesitant to...

Facebook decided to shake the e-commerce industry with its launch of Facebook shops this year. The company announced the launch of shops as an initiative to support business online during the COVID19 pandemic by providing companies a chance to set up free storefronts. These shops will...

This year has taken many twists with the impact of COVID-19 affecting everyone on a global scale. While there has been a decrease in tourism, production, and real estate there has been an increase in certain fields such as pharmaceuticals, healthcare, food, and digital marketing!...

A persona is used commonly in marketing and UX/UI (web design) to understand more about who is expected to be the best type of user or customer. They are comprised of a profile outlining details of that person’s life which affects their buying decisions, pain...

Facebook 90% of australian businesses use Facebook to increase their visibility. It’s become quite competitive, and the cost of running ads needs to be weighed against the value of that sale, as organic content won’t be seen very widely like it used to. With that being...

Having a high-quality user experience once people reach your website is key, but before they reach your site, you need to think about how to present your business in search results. Maybe all they want is your hours, address, or phone number. If you’re right...

What is an algorithm? In this scenario, it’s the order that content gets displayed in a social feed, or search results. On Facebook, you don’t see the most recent posts. You might have a friend you haven’t seen any status updates from in months, and then...

If you ever sell to other businesses, LinkedIn should be at the top of your priorities for social media and digital strategy. Leverage a more professional network while they’re engaging with business-minded content, rather than clocked out scrolling through Insta. Not just that, charities and...

If you are a digital entrepreneur, you know how important it is to create clear content that sends a strong message to your audience.   But what often happens is that we do not always know how to write clearly, and that makes many people give up...

By: Shavin Peiries It is not a new fact that modern marketing materials leverage countless resources, mainly those that have visual attractions to persuade and influence the shopping experience of consumers. To achieve this goal, one of the most important elements is the psychology of colours,...

--by Shavin Pieris Our emotions guide our actions. In essence, this is the founding concept of a rapidly developing discipline that is shaking up marketing and is already changing the thinking and future of the world of studies. This discipline is called behavioural economics. It was...

Generating purchase motivations is the bane of any digital marketing strategy. You perform actions that attract visitors to your website, they are interested in your products, they register in the newsletter, they even add your products or services to the shopping cart or they arrive...

By Shavin Peiries   What is Usability Testing?   In essence, usability testing is a methodology that is used to check your website’s ease-of-use with real customers before it’s launched.     So, why is usability testing important?   The ultimate goal of a test is to find usability problems with your website. For...

By Shavin Peiries In the previous article, you learned about what usability testing is and why it is important. Now how can you go about conducting a usability test on your own?   For a small or medium sized website or application, a test with about 5 people...

By: Shavin Peiries You may have heard how important it is to include a call to action on your site, but what is it? A call to action, CTA by its initials in English, is literally what its translation means, a call to action. A call...

Sometimes a project that seems like an easy victory to us turns into disappointment or even disaster. More importantly, sometimes we or our competitor cope brilliantly with a problem, although all the usual business forecasts tell us about failure. These results may seem mysterious, but...

The amount of visual content shared has increased to 3 billion images and 10 billion videos between Facebook Messenger, Instagram and Whatsapp. And Video is further projects to account for 75% of mobile traffic by 2020. Social media giants Facebook, Google, Twitter and newcomers such as...

  As a business with that markets its products or services online using paid advertising such as Google AdWords (or even paid social media marketing like facebook Ads) – It is essential that you create returns from your paid digital marketing efforts. You must not only make a...

  When it comes to digital marketing, in order to achieve the best results and execute an effective marketing strategy it is vital that you are up to date with the latest marketing trends and potentially new marketing channels. Even if your business maybe performing well...

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