Digital Marketing

 

Facebook decided to shake the e-commerce industry with its launch of Facebook shops this year. The company announced the launch of shops as an initiative to support business online during the COVID19 pandemic by providing companies a chance to set up free storefronts. These shops will...

This year has taken many twists with the impact of COVID-19 affecting everyone on a global scale. While there has been a decrease in tourism, production, and real estate there has been an increase in certain fields such as pharmaceuticals, healthcare, food, and digital marketing!...

A persona is used commonly in marketing and UX/UI (web design) to understand more about who is expected to be the best type of user or customer. They are comprised of a profile outlining details of that person’s life which affects their buying decisions, pain...

Facebook 90% of australian businesses use Facebook to increase their visibility. It’s become quite competitive, and the cost of running ads needs to be weighed against the value of that sale, as organic content won’t be seen very widely like it used to. With that being...

Having a high-quality user experience once people reach your website is key, but before they reach your site, you need to think about how to present your business in search results. Maybe all they want is your hours, address, or phone number. If you’re right...

What is an algorithm? In this scenario, it’s the order that content gets displayed in a social feed, or search results. On Facebook, you don’t see the most recent posts. You might have a friend you haven’t seen any status updates from in months, and then...

If you ever sell to other businesses, LinkedIn should be at the top of your priorities for social media and digital strategy. Leverage a more professional network while they’re engaging with business-minded content, rather than clocked out scrolling through Insta. Not just that, charities and...

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