How to choose the ideal Web Design Agency for your next project

By Shan Balasuriya Posted Date: 2016-01-29

A website plays a very important role in marketing your business online. Whether you are launching a new product, brand or company you need to seriously consider how you plan on representing your business online as well as how this can contribute to a better customer base and improved sales.

Ideal web design agency

Choosing the right web design agency can be a daunting task, especially with the number of options out there all promising different things. So how do you go about deciding on which web design agency to go with? – listed below are some of the key points to consider when choosing your web design company...

Why outsourcing your Business website design overseas is a bad idea

By Shan Balasuriya Posted Date: 2016-01-20

Why outsourcing is a bad idea

For a lot of businesses today the internet is one of the main communication platforms with customers, this is especially true if your business is a web-focused company (such as an e-commerce site). A company’s business website can act as the sales force, storefront and customer support system. Realizing the strategic importance of a good business website and how it can play an important role in your overall business model is one of the reasons why outsourcing your design overseas (where you have little or no control over it) is a bad idea.

Making use of the holidays to plan your online marketing strategy for 2016

By Shan Balasuriya Posted Date: 2015-12-29

You may be making use of the holidays to unwind and relax somewhere with your family, enjoying the free time. Why not make use of a little free time to think about and plan out next year’s online strategy for your business. As business leaders throughout the year you tend to postpone tasks such as revamping your business website and online marketing strategies for later. Although these may be seemingly unimportant tasks at the time they can in fact significantly impact your business, postponing your online strategy can result in missed opportunities and your business lagging behind the competition. Using the holiday to plan how you want to proceed with improving your business presence on the internet is a great way to be ready for the New Year. Below are some things to consider and questions to ask when planning your online business strategy...

How to avoid being a victim to scams this holiday season

By Shan Balasuriya Posted Date: 2015-12-24

The Christmas and New Year holiday season is the busiest time for retail with millions of people around the globe rushing to buy gifts for their loved ones. Each year the sales figures for online retail keep hitting record new highs especially during this season. While online retailers find new ways to improve sales through marketing and e-commerce there are as many cyber criminals looking for ways they can scam and profit from the increased rush to buy. Knowing how to identify scams and threats is a great start to protecting yourself online. In todays post we look at some tips that can help prevent you from being an unsuspecting victim of scam and fraud...

Google’s Latest Penguin Update is coming soon – Find out how this will affect your business!

By Shan Balasuriya Posted Date: 2015-12-10

Google has announced the release of the latest Penguin update to their search engine algorithm. With each major update Google tends to cause panic in the world of SEO as some websites feel the full force and can get penalized resulting in a loss of ranking. So regardless of whether your website is new and is yet to be search engine optimized or whether you’ve already managed to optimize and improve organic search rankings, it is important to know how the new updates can impact you.

Google’s first release of Penguin was back in April 2012 and ever since, the Penguin update has always been designed to target forms of black-hat SEO (especially relating to unnatural links) that can result in an increase in page rank through manipulation. Some of these black-hat methods include buying links or having several spammy backlinks from websites that are completely unrelated to your own. Until now Google’s penguin update was manually applied at various time intervals, this meant when the previous updates were rolled out and it had an effect on your website ranking you had to wait till the next update to see if improvements made have actually had a positive impact.

With the newest version of Penguin that’s said to be rolled out end of this year, Google has promised real-time updates which are a huge deal. With real time updates web masters and publishers don’t have to wait for the next roll out of penguin to find out if improvements have taken effect but will know straight away. So as you make improvements Penguin will notice you have addressed the issues and it will reflect on your page ranking in real time...

The Importance of Good Content Writing for your Business Website

By Shan Balasuriya Posted Date: 2015-12-01

When a potential customer searches for a product or service online the first interaction they usually have with your business is the website. The value of ‘first impressions’ is something that most companies understand, for instance when selecting a candidate for the position of front desk staff, qualities such as excellent communication skills, being well presented, friendly and professional are some of the things that will be looked at. This is because the front desk is generally the first point of contact when potential customers walk into your offices. Similarly your business website is the initial point of interaction for online customers and will give them their first impressions about your business.

Like how careful attention is paid when selecting your company’s front desk staff, it is important to pay as much or more attention to what your website is telling potential customers about your business. Your website, being the first interaction for potential customers is something that will voice your company values, profile and the services you provide giving customers an idea of the manner in which you conduct your business. This can be the deciding factor that influences a potential customer to read more and proceed to contact you or simply close the website and look elsewhere for the product or service. This is why the content of your website must be carefully thought out and planned so as to create a lasting impression on the visitors...

The Importance of Good Photography for your Restaurant or Pubs Website

By Shan Balasuriya Posted Date: 2015-11-19

In todays connected world it is absolutely necessary for any small business to market themselves online. There are a variety of methods to market your business online, some of which include setting up a business website, creating a social media presence on sites like facebook and instagram, and even sending out email marketing campaigns. One thing that all these online marketing techniques have in common is that they must be very attractive. An important contributing factor to the attractiveness of your restaurant website is having exceptionally good photographs and images.

As a restaurant owner, photography is one of the best marketing tools available to you, being able to show your customers the food you have on offer with the use of detailed mouth-watering images can directly impact how they perceive your restaurants ambiance, service, and quality of food...

Why a Google places account matters for your restaurant, pub or nightclub

By Shan Balasuriya Posted Date: 2015-10-29

Thanks to the Internet and the boom of portable technology now finding a product or service is easier than it has ever been before. People search for whatever they need directly on their phones while on the move, with GPS technologies incorporated into the devices a simple Google search for a restaurant or bar will show what’s nearby to you with a display of contact details and reviews. This is all thanks to Google Places – This is a service that allows businesses to be listed on Google Maps, this makes it easier for your potential customers to find you. A Google Places listing plays a vital role in local SEO and can help connect people within your locality to your restaurant or bar. As a business that targets more of the local customer base rather than a global audience like in the case of a restaurant, pub or nightclub, Google Places can do wonders to the growth of your business...

Does your restaurant or pub need a website or just a facebook page will do?

By Shan Balasuriya Posted Date: 2015-10-15

Many businesses have seen the large number of users on facebook as a great opportunity to create awareness and market their business via the social media platform. The use of social media to create an online presence is especially common amongst businesses in the hospitality industry such as cafés, restaurants, pubs and nightclubs. A facebook page can allow such a business to post about various events, new menu items, pictures of food and drinks, special offers and even directly communicate with their customers. Although there are indeed many positives in having such a business facebook page, a common misconception is that this alone will be sufficient to act as the online presence for your restaurant or pub. Yes, a facebook page can be a convenient way to communicate with customers and obtain instantaneous feedback that can help improve your business; however there are things a facebook page cannot do that a website can....

5 Reasons Why Your Restaurant Needs A Website

By Shan Balasuriya Posted Date: 2015-07-06

Every business needs to have an online presence, no matter what industry you’re in. Since we’re living in the digital age, the web is now part of our everyday lives, so if you don’t have a website, you’re missing out on thousands of potential customers knowing about your business. It’s specifically important for a restaurant to have an online presence since many go online to find local restaurants and eateries. Here’s five reasons why your place needs a website:

5 Reasons Why Your Restaurant Needs A Website

  1. Promote Your Brand
  2. People Can See Your Menu
  3. Attractive Photos Are Appealing
  4. Convenience
  5. Book A Table Options