How an online booking system can benefit your medical centre:

By Shan Balasuriya Posted Date: 2017-06-27

medical centre online appointment booking system

A large number of medical practices whether a medical centre or hospital are going online with appointment booking systems. This means proving their patients with the facility of checking doctor schedules in real-time and booking an appointment online.

With the growing use of mobile technology such as smart phones and tablets, it is very important to understand why such a system not only works but can be of great benefit to both the practice and its patients.

Discussed below are some of the main advantages of using an online appointment booking system for a medical centre...

Using social media to grow your brand:

By Shan Balasuriya Posted Date: 2017-06-20

Growing your business brand using social media

Social media marketing is rapidly developing and marketers, entrepreneurs and business owners who haven’t stayed up to date with the trends can find themselves and the businesses they represent falling behind. Managing a social media strategy that translates through to good results for the business is something that must be given the appropriate resources, not just left as an afterthought.

There are many small business owners that know how important social media marketing is for their business, but just haven’t gotten around to doing it or don’t know where to start. Discussed below are some steps you can take to implement a good social media marketing strategy and grow your business...

What is inbound marketing?

By Shan Balasuriya Posted Date: 2017-06-13

What is inbound marketing

A term that has gained popularity over the last few years in the marketing arena is inbound marketing. In this technology driven world it is absolutely essential that digital marketers attempt to stay up to date with the latest marketing trends and customer demands so as to obtain and retain customers. So what exactly is inbound marketing and how does it come into play?

In simple terms, inbound marketing is the process of attracting visitors to your business website, converting them into leads and then cultivating these leads right through to sale and in the process creating a customer with the potential to return. Although this is a very simple definition and is in line with nearly all forms of marketing, there are a lot of specific details that go into formulating marketing strategy that works. The special thing about inbound marketing is that the main focus is on the user and the experience they have on their journey towards a sale...

How to create a good email marketing campaign:

By Shan Balasuriya Posted Date: 2017-06-06

tips to good email marketing campaigns

Email marketing campaigns can be a highly effective method to drive traffic through to your website, however not all email marketing campaigns are successful. If you are getting frustrated that your email campaigns have been fruitless don’t worry, you’re not alone – digital marketers everywhere have trouble getting clicks through email and some even just getting people to open them.

Convincing people to click thought to your website via an email can be difficult, but is not something that must be ignored. Email is still considered one of the most cost effective ways to reach customers in a manner that would increase engagement and drive sales. Since email marketing still remains to be one of the most efficient methods of digital marketing, how do you go about creating a good email campaign that works? Discussed below are some tips to help you do just this...


Quick Tips to Successful Search Engine Marketing

By Shan Balasuriya Posted Date: 2017-05-29

Quit Tips to Search Engine Marketing

Understanding how search engines such as Google work when it comes to their organic results (SEO) and paid advertising (AdWords Marketing) can be daunting. Discussed below are some quick, useful tips to help you market your business on search engines and improve visibility...

What a digital marketing agency can do for your business:

By Shan Balasuriya Posted Date: 2017-05-19

What a digital marketing agency can do for business

Running a small to medium business is no easy feat; there are a large number of tasks you need to oversee daily and allocating the time and resources to one of the most essential aspects – digital marketing can be daunting. The importance of digital marketing can sometimes be underrated, when in-fact digital marketing is a key factor in bringing new customers to the business.

Digital marketing is absolutely essential, especially to a small business when it comes to generating new leads and improving sales. Launching a new website as well as setting up and implementing an effective digital marketing strategy can be very time consuming and can require specifically skilled employees. This means as a small business owner you have to hire the necessary skills as well as allocate the resources required to execute good marketing for the business. This is not always feasible to a small business as hiring skilled work can be costly and setting up a ‘marketing department’ can also require a lot of resources.

So what is the best solution for small business? – outsourcing the marketing to an experienced, well established digital marketing agency that has the skills and resources required to develop a digital marketing strategy that works

Discussed below are some of the things a good digital marketing agency can do for your business...

The benefits of working with a professional web design & digital marketing agency:

By Shan Balasuriya Posted Date: 2017-05-12

Why a professional web design agency?

As marketing budgets become tighter, companies struggle to find ways to get the most ‘bang for their buck’ when it comes to implementing a digital marketing strategy that creates brand recognition, improves lead generation and increases overall sales.

One method of doing this that even some larger businesses are incorporating is to use the services of an external firm that specialises in digital marketing. This can be just for specific projects or even for all digital marketing being done for the business.  Some of the benefits of working with an external marketing agency rather than hiring within include...

How to deal with negative online reviews:

By Shan Balasuriya Posted Date: 2017-05-05

How to deal with negative reviews online

A negative review or a comment made online can have significant impact on your business reputation. It can result in possible loss of clients, loss in revenue, and can affect potential sales in the future too.

Now that the internet has become the go to place to find anything a person needs, online reviews on products, services and even businesses itself are taken seriously when a potential customer is deciding whether to make a purchase. With the readily available information on both social media and websites, potential customers are more aware of the quality of service available to them and they usually determine this based on other peoples reviews or comments.

In view of the above fact it is essential to look at each negative comment or review written by customers seriously especially since it can provide insight and help develop your service better. It is also equally important to respond appropriately to these types of reviews.

Discussed below are some tips on how to handle negative reviews and maintain your business reputation online...

How to build a brand that people love:

By Shan Balasuriya Posted Date: 2017-04-28

Building a brand that people love

The branding of a business plays a vital role in what the business hopes to achieve and how the business plans on portraying itself to its potential customers. Think about the biggest brands in the world, they developed such an image that some of them even have a cult like following. So how to these brands achieve such impact amongst their target market? When it comes to branding its important to keep in mind your business brand is like the living essence of what your business is about and the services or products it provides.

Below we discuss some of the important things to consider when building your business brand so it is one that people love and would be loyal to...

Choosing a web design agency? – What to look for:

By Shan Balasuriya Posted Date: 2017-04-21

Choosing a web design agency

One of the most difficult decisions made when you plan to build and launch a new business website is deciding on which web design company to go with. With so many web design agencies out there it can be quite a task to decide on the one for your business.

Considering the importance of a website and the fact it represents the reputation of the business and brand online it is not a decision to be made lightly. The business website can be the factor which impacts whether a person chooses to buy your product or service.

It is vital to choose a web design company that understands your business needs, can identify your problems, provide viable solutions and help you connect with your target audience. Discussed below are a few things to look at when choosing the ideal website design company for your business...