The Importance of Writing Your Website Content

By Shan Balasuriya Posted Date: 2013-09-18

A Business Website is usually the first point of interaction for a prospective client or customer. It is uncommon for a business or corporation to underestimate the importance & value of brilliant ‘First Impressions’. For instance when a company goes looking for front desk staff or a new secretary, they consistently ask for two qualities - must be well-presented & must have excellent communication skills. In addition to these must have requirements they also usually list traits like ‘friendly, professional, and experienced’. When selecting a candidate for such a position these qualities are considered because this position usually happens to be the first point of contact within the organization – and what they want is to make the company appear to professional, approachable, and a place people want to do business with. The same way in today’s world a business website is what gives prospective clients and customers a first impression of what the organization is about.

Similar to how careful attention is paid to how you select your company’s front desk employees, it is vital to pay close attention to what your website may be saying to potential customers. Your website content is the ‘First Impression’ - It voices your company values, profile and the services provided and this sets the tone for the manner in which your company is expected to interact with customers with regard to all business matters in the future.



Five Tips to Revamping Your Existing Website

By Shan Balasuriya Posted Date: 2013-09-12

With most things, first impressions do matter. Just like with any business or shop front, the first impression a customer or client gets upon walking in can be the difference between them buying your product/service or looking elsewhere for it. Having an attractive, user friendly and relevant website is vital to staying ahead of you competitors. If your website is old, looking out dated and your site traffic is declining it may be time to invest in a website overhaul or face-lift so to speak. This week’s blog post covers some key points to consider when updating your old website.



5 Online Marketing Tips

By Shan Balasuriya Posted Date: 2013-09-03

Online marketing provides companies and businesses an opportunity to market and advertise products or services offered by them over the internet.

Over the last few weeks we have posted some useful online marketing tips on the Web Choice Online blog, this post is a summary of those tips.

The nature of the internet with its vast number of users is such that it provides a wide reach for marketing. In addition to the large audience, your online marketing strategies can be specifically targeted to an audience based on various other statistics such as geographic location and keyword trends. This way your business can connect with the desired target audience more efficiently as well as effectively.



Important Tips to Online Marketing: Tip 5 - A Business Website

By Shan Balasuriya Posted Date: 2013-08-27

The final and most important online marketing tip is to have a user friendly high quality business website. All the online marketing tips and strategies outlined in the previous Web Choice Online blog posts are effective and can help promote your business to a relevant target audience. They can be used as short term traffic (and sales) driving tool or as long term brand building campaigns – but if you fail to have a professional business website that delivers your brand message, product or services in a simple, effective, informative and well-presented manner, then your  entire online marketing campaign will be a waste.



Important Tips to Online Marketing: Tip 4 - Social Media Marketing

By Shan Balasuriya Posted Date: 2013-08-20

In recent years when discussing online marketing, social media has been a primary point of focus because of its increasing presence and strong influence on the internet. Social media has had a major impact on online marketing strategies - with an ever increasing list of users these social networks have become ideal places to share your information as well as creating the opportunity to carefully select your marketing audiences based on their interests, geography and other useful information.



Important Tips to Online Marketing: Tip 3 - Email Marketing

By Shan Balasuriya Posted Date: 2013-08-13

Email Marketing is a direct form of marketing that can be targeted to specific audiences. An email marketing campaign involves using emails as a platform to market your business, product or service, by sending out marketing emails to a bulk email database. For instance your bulk email database can comprise of your current customer base, or potential customers that may have signed up for news-letters. Sending out email marketing campaigns is known to be one of the most effective online marketing strategies.



Important Tips to Online Marketing: Tip 2 - Pay Per Click Advertising

By Shan Balasuriya Posted Date: 2013-08-06

Pay Per Click (PPC) advertising is a form of advertising available on search engines such as Google, Yahoo and Bing. These search engines give you the option of creating custom Ad's that are displayed when a specific set of words known as keywords are searched for. The most popular form PPC advertising is done using Google Ad Words, an affiliate of the most commonly used search engine platform - Google.



Important Tips to Online Marketing: Tip 1 - Search Engine Optimization

By Shan Balasuriya Posted Date: 2013-07-30

The ways a business can advertise, promote and market its products, services or brand over the internet is known as online marketing. This helps promote your business to a specifically targeted audience with the use of a variety of online channels. Making the most of these online marketing techniques means that your business can reach your desired target audience efficiently.



Five things to consider when designing an e-commerce website:

By Shan Balasuriya Posted Date: 2013-07-22

With the emergence of online retail websites purchasing goods and services has never been easier. From a large variety of products to even buying groceries over the internet now e-commerce is booming more than ever. If you aren’t selling your product online then you are missing out on a large portion of the retail marke



Are tablets taking over?

By Shan Balasuriya Posted Date: 2013-07-15

The technology industry is booming at and exponential rate and now sharing information is easier than ever before. Computers have evolved a long way from basic desktop PC's to hand held devices that are overloaded with functionality. Well looks like the new-age tablets are finally taking over the computer industry; According to a recent study conducted by the tech research giant Gartner tablet shipments are expected to rise by 67.9% whilst PC shipments including desktops and laptops is said to plummet by 10%.