Australian Small Businesses are falling behind Online

By Shan Balasuriya Posted Date: 2015-02-25

In a research conducted by Australian Bureau of Statistics, shows that among businesses comprising of 0-4 people, only 36% of the businesses have an online presence.



Google Advertising Works

By Shan Balasuriya Posted Date: 2015-02-18

Major advantage of Google Adwords is that, it is quick and you do not have to wait until Google awards your SEO work to get you on the top. The advertised business or website will automatically come to the top as soon as a Google Adwords campaign is started.



Increase your Online Sales with Free Shipping

By Shan Balasuriya Posted Date: 2015-02-11

Customers are being attracted and pushed to purchase more from online retailers by providing them with attractive discounts and at times, free shipping too! However, it has been found that customers actually end up shopping more when are tempted with free shipping.



Why content marketing is important?

By Shan Balasuriya Posted Date: 2015-02-05

Research suggests that by 2020, 85% of potential customers will have an online customer experience before they make contact with a representative. It is therefore essential that businesses facilitate their client’s needs efficiently in the online space.

Content Marketing forms an integral part of every business as it is a deciding factor in how vastly people know about a business and how much they would prefer a particular business.



You could be missing a serious business building opportunity

By Shan Balasuriya Posted Date: 2014-12-17

Social media has become an important path to purchase goods and services. Unignorable 30% of social media users now research products and services through thire social media networks and the number is growing everyday. Of those 30% massive 63% say their last search resulted in a purchase.



Why a CRM is very important for a small business?

By Shan Balasuriya Posted Date: 2014-11-12

CRM’s or Customer Relationship Management systems can be extremely valuable to a small business when it is used to tackle some common problems faced by them. Sometimes as a small business owner you can miss the value of a good CRM when you are focusing on the initial investment required to purchase it. Almost all businesses make use of email as communication channel and even make use of email marketing to an extent; the power of the CRM can give businesses a more organized and integrated idea of their business, customer relations and interactions. Below we discuss why a CRM is vital to a small business and how it can help improve customer interactions and maintain a more streamlined business model:



The Importance of support for your business technology services

By Shan Balasuriya Posted Date: 2014-11-03

Support is a very important aspect to consider when choosing your technology service providers. Whether it be cloud services, web hosting, email hosting, network services or even a website design it is important to be able to get quick and reliable support.



What is a Landing Page? How to create the ideal one to generate leads & sales.

By Shan Balasuriya Posted Date: 2014-10-27

A landing page in terms of marketing is a page that has a specific offer or specific information regarding a product or service. Landing pages are primarily designed with an end goal of capturing visitors’ information and acts as a lead generation tool which can bring high quality relevant leads direct to your sales department. Landing pages, if used in conjunction with a good marketing campaign can be an excellent tool mainly because it has specific information only relevant to your Ad (campaign) and has a clear ‘Call to Action” (usually a single bright button or line of text that triggers a visitor to act). Your business marketing team can redirect visitors from various online campaigns such as email marketing, pay-per-click ads, blog posts and such to the landing page which will be designed specifically to convert them.



What Is Facebook's New Atlas Ad Server? Could This Be The Way To Market Your Business?

By Shan Balasuriya Posted Date: 2014-10-16

Looks like Google the current king of the online advertising space is going to be facing some tough competition with facebook lunching its new Atlas Ad Server. Facebook calls it ‘people based marketing’ which makes use of their large customer base of 1.3 billion users to target and serve Ads specific to a person’s interests and the device they use. Facebook acquired Atlas from Microsoft back in 2013 and has since revamped Atlas, filling it with the vast knowledge base it has on its 1.3 billion users.



What is Facebook Safety Check?

By Shan Balasuriya Posted Date: 2014-10-16

Nowadays people use facebook to keep in touch with their loved ones and it’s getting popular day by day.  Facebook has identified this and came up with a soloution to notify your loved once that you are safe in times of disaster or crisis.