5 Reasons Why Your Restaurant Needs A Website

By Shan Balasuriya Posted Date: 2015-07-06

Every business needs to have an online presence, no matter what industry you’re in. Since we’re living in the digital age, the web is now part of our everyday lives, so if you don’t have a website, you’re missing out on thousands of potential customers knowing about your business. It’s specifically important for a restaurant to have an online presence since many go online to find local restaurants and eateries. Here’s five reasons why your place needs a website:

5 Reasons Why Your Restaurant Needs A Website

  1. Promote Your Brand
    Online marketing is now replacing traditional marketing efforts and to effectively promote your brand online, you’ll need a website to drive customers to. By having a website, you’ll be able to promote your brand to thousands of new customers looking for new local restaurants to try out. A website will come up in search engine results and will provide you with the promotions you need to get the word out on your eatery. 
  1. People Can See Your Menu
    Many customers like to see what a restaurant offers before they actually decide to eat there, so a website can allow them to read your menu without having to physically visit your restaurant. Once they find something that they like, they’ll be more inclined to go and eat there. 
  1. Attractive Photos Are Appealing
    Just like people like to see the menu, they also like to see pictures of the place they’re about to go and eat at. A website allows you to post your best photos of the restaurant – both inside and out – so that customers can get a feel for the place. 
  1. Convenience
    By having a website, you can customize it to have convenient features so that customers can easily get directions from your site without having to go search for them on Google or some other search engine. Many of the best restaurants now have mobile friendly “Locate Me” buttons for their site that allow customers to click on them so that the location will automatically open up in their phone’s navigation app. 
  1. Book A Table Options
    Many restaurants are now adding “Book A Table” options to their websites, which brings in more customers since it reserves a table for them. This way, they don’t have to wait in line and can be seated as soon as they get to the restaurant.

So if your restaurant doesn't have a website, it’s time to seriously think about creating one!