Why content marketing is important?

By Shan Balasuriya Posted Date: 2015-02-05

Content Marketing forms an integral part of every business as it is a deciding factor in how vastly people know about a business and how much they would prefer a particular business. Most of the conventional businesses rely on Facebook or mouth-to-mouth publicity when marketing comes into place. However, the reach of such methods is limited and not up to the mark. Hence, more advanced marketing options are to be explored.

Content Marketing

One of the best way to advertise is by starting a blog. An informative blog not only grabs the interest of readers, but would also feature your business in one of the top results of SEO results. This would help greatly when advertising is concerned, as your business would feature first among the list of competitors, when a potential client searches for the businesses of your type.

Studies have found that adding videos to a website would also add life to it and readers or viewers would be more interested in the product. No matter how good your product is, it would not be a success unless there is a proper marketing pitch. With internet being in the reach of everyone, potential customers search about a business online even before they establish contact with the company representatives.

Research suggests that by 2020, 85% of potential customers will have an online customer experience before they make contact with a representative. It is therefore essential that businesses facilitate their client’s needs efficiently in the online space too. Advertising cannot be achieved by having a mailing list and sending out mails on a frequent basis. It is more important to lay emphasis on the content and how it would appeal the readers. Most of the viewers or readers would spare not more than a minute before they decide to move on to any other ad or just delete the mail. Hence, the content should be made appealing so that it grabs the interest of customers and they would try further ways to explore more about your company.

Remember, a product well marketed is half sold! Hence, marketing has to be done on the right pitch and all businesses, especially the small ones, should emphasize more on their content marketing campaigns or activities so that the reach is maximum and a large majority of customers would prefer their business rather than that of their competitor.