Important Tips to Online Marketing: Tip 1 - Search Engine Optimization

By Shan Balasuriya Posted Date: 2013-07-30

The ways a business can advertise, promote and market its products, services or brand over the internet is known as online marketing. This helps promote your business to a specifically targeted audience with the use of a variety of online channels. Making the most of these online marketing techniques means that your business can reach your desired target audience efficiently. 

 

Tip 1 - Seach Engine Optimization (SEO):

Search Engine Optimization is precisely what its name suggests, the main aim being to improve the ranking of your website in the search results of the most widely used search engines such as Google, Yahoo and Bing. This is usually done by enhancing your website using various optimization techniques to try and get your website to rank among the first few results for a carefully selected set of keywords that are relevant to your business.

SEO usually involves changes to the coding and content of your website as well as a few server side changes to improve speed and performance, overall improving its search engine friendliness. The more likeable your site is to the search engine algorithms and crawlers the higher probability of it receiving a better rank in the search results.

Doing SEO on your website can be a highly effective marketing strategy in the long-term as it will drive much needed traffic to your website. Having your website rank on the first page of Google search results for instance will guarantee to bring in enquiries. Think about it - when you Google something how often do you look beyond the first two pages of search results? The answer to this question should shed some light on the value of achieving a high page rank and being among the first results shown by a search engine such as Google.

 

Search Engine Optimization

 

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Next week’s Web Choice Online marketing tip: Pay per click advertising and Google Ad Words.