Five things to consider when designing an e-commerce website:

By Shan Balasuriya Posted Date: 2013-07-22

With the emergence of online retail websites purchasing goods and services has never been easier. From a large variety of products to even buying groceries over the internet now e-commerce is booming more than ever. If you aren’t selling your product online then you are missing out on a large portion of the retail market. It is vital to make sure your e-commerce website is designed so it attracts and converts customers. The following are some useful tips to take into consideration when designing your site.

  1. Usability:
    The user-friendliness of your e-commerce website is very important in converting browsers to buyers as well as encouraging users to return to your site or recommend it to others. It is important to make sure your online store has clear navigation menus to improve usability. The options to sort and filter products to make them easier to find. Large product images from various angles and as much detailed product information as possible so this makes it easier for the customer to make an informed purchase.  Including a search option and a breadcrumb list for navigation allows users to easily browse through your site as well.

  2. Attraction:
    As the saying goes first impressions matter. Makin your website visually appealing goes a long way and is a major element to consider when designing an online store. A visually appealing website not only displays your products and services in an attractive manner but also creates trust between the customers. Just ask yourself which website would you be more likely to buy from? – one which looks good and is well organized or one that looks carelessly made and unclear.

  3. Checkout Process:
    One of the most important aspects that help your site convert browsers to buyers and get sales is a quick and easy checkout process. Make sure your checkout process has easy navigation, options for saved items and clear security signs. Research shows that payment security is the reason 58% of users are deterred from online purchases. So make sure that the security of your payment process is clearly shown. (such as ‘https://’ for secure connection and a security logo)

  4. Contact Details:
    Make sure your business name and contact details are clearly displayed on your website. Users prefer not to have to hunt for your business contact details when they urgently want to get in touch to have their questions answered. Providing clear information about your business, terms and conditions, and contact details gives the user a sense of trust that your business is secure and legitimate.

  5. Mobile:
    With the rapid increase in the usage of smartphones and tablets it is vital to make sure that your e-commerce website is mobile friendly. Users are more likely to look up information or just browse on their mobile devices while on the move before actually making a purchase. Making your website available on all platforms will provide a higher chance of conversion.

Making sure to consider these key elements when designing your e-commerce site will ensure that you get to bite into one of the largest pieces of the pie; that is the online retail market.

Web Choice Online has numerous options for all your e-commerce website needs as well as mobile website solutions.