Define Your Ideal Customer Before Conducting Any Online Marketing:

By Shan Balasuriya Posted Date: 2016-06-14

Importance of Defining Your Ideal Customer

Online marketing for your business can be an excellent way to get visitors to your website and generate more leads. A good digital online marketing strategy can significantly improve the inquiries you get through your website and improve your online sales. One of the most important elements of an effective marketing strategy is to define your ideal target customer profile. Effectively identifying what attributes make up your ideal customer will allow you to build a tailored business message, services and/or product. Knowing your ideal customer will also help your business improve sales and provide better support.

Primarily understanding the problems that your business or website aims to solve is the first step in defining the ideal customer. Once you have an idea of what problems your business aims to tackle, you can then start to work out who is likely to suffer from these problems, this will be the outline of your target customer.

The first step to defining an ideal customer is to look at what services and products you plan to offer. If you are building a new website, what is the main purpose of the website? Do you plan on selling your products online or simply use it as a marketing platform for your services. Asking these questions will then allow you to get an idea on what your target market is online.

Once you have decided on whether or not your website is to market a service or sell a product, the next step would be to define the attributes that make up the ideal customer profile. Looking at things like age group, locality, gender, occupation and other demographics can be very useful in creating a more tailored website and marketing strategy. Looking at past sale statistics and customer data can give you the right insight about your general customer base.

Group your target customers into market sectors, are they working professionals, real estate agents, manufacturers, distributors, recruitment agencies, or maybe even stay at home moms and dads. Asking yourself the relevant questions about these people will help you narrow your target market so it is more specific.

Once you have defined all these attributes about your customer the next step is to prepare and plan a marketing strategy around them. Create your website content copy so it addresses this customer base and is specific to them. This way when the customer reads it they will feel that you are talking to them directly and that your business understands their problems and aims to resolve them. Think about what is unique about the service or product you provide and how your expertise can help them, and then build your website around this so it is well marketed.

Knowing your customer can also significantly improve the success of your online advertising campaigns, using the details you have gathered and the customer profile you have created you can customize your pay per click advertising campaigns to specifically target this demographic. This will effectively remove unnecessary clicks and improve the click through rate and conversions overall, as the Ads are being shown to people who are likely to need the service.