How to choose the ideal Web Design Agency for your next project

By Shan Balasuriya Posted Date: 2016-01-29

A website plays a very important role in marketing your business online. Whether you are launching a new product, brand or company you need to seriously consider how you plan on representing your business online as well as how this can contribute to a better customer base and improved sales.

Ideal web design agency

Choosing the right web design agency can be a daunting task, especially with the number of options out there all promising different things. So how do you go about deciding on which web design agency to go with? – listed below are some of the key points to consider when choosing your web design company:

Understanding what value a website can bring:
To be able to decide on what a cost effective solution is, it is vital to understand exactly what value a website can bring to your business or brand. A website can be a simple marketing platform for people to learn more about your business, it can be an online store (e-commerce) where customers can make purchases, or a website can even be implemented with a host of other features that can be used to improve your day to day business processes thus directly impacting productivity and management. When you have fully understood the goals of your website then you can work towards achieving them – The right web design agency will be able to tell you what you can achieve through a website in addition to shedding light on new and improved ways of doing business online.

The Cost benefit, how much is it worth?
The cost is one of the biggest deciding factors when hiring a web design agency and it can be confusing trying to figure out how much to pay to get your website built. This is where understanding the value comes into play, knowing how much value a website can bring to your business can help you assess how much it is worth. One agency may promise you the same features as another but for a significantly lower cost. Most people go with the cheaper option but fail to realize that although the features may be the same, the quality of work and support can make the world of difference. “You get what you pay for” is something that applies to website design services, cutting costs at the start to save money might not bring you the same long term value that you hope to achieve from your website. That being said it doesn’t mean you must simply go with the highest quote either – Best is to talk to your potential web design agency and find out exactly how they justify costs and whether or not they provide support.

Communicate and learn more about the agency:
The technical world of the web can be a challenge to deal with, speak to your web design agency about your website requirements. See how they respond and translate technical features of the website into business goals you may have, how they suggest improvements to your ideas and how well they explain what they do. A good website design agency will aim to answer all your questions and work towards improving and achieving your business goals. Rather than simply expecting you to relay requirements, they must analyse your business requirements and be able to suggest what type of online presence will best suit your needs.

Something else to do is learn more about the agency, sort of like a background check. Investigate into the work they have done before, request for customer testimonials and case studies of how they have partnered with other businesses to bring more value and improvements.

Some things to look out for and be aware of:

  • Check that they have a proper office address, Google and see that it is a genuine business address.
  • Check that the company operates within your locality or country, if they don’t communicate effectively in the same language as you it could be an offshore agency – this means you are unlikely to get support in addition to a host of other problems.
  • Speak to them and see what their transparency is like, do they lay out your project plan and discuss costs with you upfront or do they try to dodge the conversation of pricing?

Ultimately when it comes down to selecting the ideal web design firm it is important to do the necessary research about the company itself and the work they have done before, It is also vital to understand the business goals of your website and know what value it can bring to you.