The wonders Digital Marketing can do for your Business

By Ish Naeem Posted Date: 2016-04-19

The wonders Digital Marketing can do for your Business

As a business owner it is important to think of your website as just one part of a bigger picture. Regardless of whether your business website exists to provide information to customers or make online sales as an e-commerce site, marketing is an integral part of it. There is no point in having a good website if you do not have enough traffic to it. It’s like opening a fancy new shop and no one knowing about it; without awareness and recognition people are not going to visit.

This is where digital marketing comes into the picture, it’s absolutely necessary to include a carefully thought out digital marketing strategy that can be executed before and after the website launch. Generally a good web design agency will be able to provide you with a combined package that includes the development of the website and a tailored digital marketing plan that suits your business needs.

Discussed below are some things to consider as part of your digital marketing strategy, how they can help improve your website traffic and eventually contribute to the growth of your business...



So your website’s ready for launch? The things to consider before you do

By Ish Naeem Posted Date: 2016-04-12

Launching Your Website Things To Do

After all the planning, decisions and hard work is your website finally complete and ready for launch? Having a fancy new website is great but there are still a few things you should look into before going live with it.

A website is usually only as good as its design and content. Once your website is finished and ready for launch it’s very important to first check the content. Proof read text content on every page; this is not just for the paragraphs of information but all links as well. Making sure that all the text on the website uses correct grammar and spelling is very important as it can directly impact the impression people get on your business and brand.  It’s like opening a new restaurant and having misspelled items on the menu, not the best way to start off things is it? – So always proof read content and make sure it is up to scratch.

The second thing to look at would be your basic SEO. By basic SEO, we mean making sure your site structure is ready to accommodate SEO updates in the future. This is also important even if you don’t plan on implementing SEO on your website as Google requires that websites meet a certain standard online, a part of that standard is having a good site structure...



Our Website Pricing and Quoting Process

By Ish Naeem Posted Date: 2016-04-05

Website Quoting and Pricing

At Web Choice Online our main focus is to always provide our customers with comprehensive business solutions that incorporate web technologies. We don’t just simply build a website, but rather set up an online business, an avenue through which you can achieve your business goals and create better business opportunities while finding solutions to problems you face online.

We first take the time to understand both our clients and our clients’ businesses thoroughly. We look at your day to day operations and processes as well as your business mantra and vision. Making the effort to get to know you and your business helps us align the solutions we provide with what you hope to achieve for your business in the long term...



How much does a business website cost and how do you justify its value?

By Ish Naeem Posted Date: 2016-03-18

Website Cost vs. Value

When it comes to the point of setting up a website for your business it can sometimes be a challenging task to decide on what your website should be like and how much money its worth spending on building one. One of the biggest concerns that business owners have is about the cost, some find it difficult to assign a worth to it while others think a website is an unnecessary expense. So as a business owner how do you go about realizing the worth of your website and justifying the cost of building one?

The first step would be to understand exactly why your business needs a website as well as look at what problems a website may help alleviate within your business. The website is not just a place for people to get information about your business online, but it can be the hidden solution to hurdles your business may have been facing...



Freelance Web Developers or Web Design Agencies?

By Ish Naeem Posted Date: 2016-03-08

Web Design Agency or Freelance Developer

It is an undeniable fact that every business needs a website at some point or the other. The website plays a vital role in marketing your business online and getting your product or brand out there. The first step in building the website for your business would be to decide on who you want to contract to get the work done. When it comes to website design generally you have the choice of going with a freelancer or hiring a professional web design agency, below we discuss the differences between both and why in most business cases a web design agency tends to be the better choice.

A freelancer is someone who has a certain skill set, in this case web development and is usually self-employed but doesn’t have an official company or business. They can have a handful of clients and in most cases freelancers are final year students or recent university graduates. Almost all web developers would have been a freelancer at some stage. One of the main benefits of using a freelancer is the cost; they can be a lot cheaper than a professional web design agency.

That being said cheaper doesn’t necessarily mean better...



Why it is important to make your website mobile responsive in 2016

By Ish Naeem Posted Date: 2016-03-03

 why-you-need-mobile-responsive-website-2016

Today mobile devices have a significant presence in our lives, with them impacting almost everything we do in some way or another. Whether it’s to make a simple internet search, to make an online purchase or restaurant booking and even to just find out more about what’s around you – the mobile device would have a small role to play. Having a responsive website design is not something that’s optional for companies to have, as a majority of visitors to your website are most likely viewing it on a mobile device.

In addition to providing your customers and potential customers with a high quality website that they can view on any device, a responsive website design also provides many other advantages to a business including various cost benefits. Some of these advantages are discussed below...



How technology can help streamline your business process

By Ish Naeem Posted Date: 2016-02-23

How technology can help streamline your business

For most small businesses and start-ups, making use of technology in the right way within your business model can pave the way to smoother operation, improved productivity and increased profits. Although technology can do wonders to the efficiency of business, most business owners have no idea how they can implement and integrate the right IT systems into their organizations.

Given the highly competitive nature of business today, regardless of the industry, streamlining your business processes via the use of technology can be the competitive advantage you need to stay ahead. Below we discuss some ways to incorporate IT into your small business operations...

 



How to choose the ideal Web Design Agency for your next project

By Ish Naeem Posted Date: 2016-01-29

A website plays a very important role in marketing your business online. Whether you are launching a new product, brand or company you need to seriously consider how you plan on representing your business online as well as how this can contribute to a better customer base and improved sales.

Ideal web design agency

Choosing the right web design agency can be a daunting task, especially with the number of options out there all promising different things. So how do you go about deciding on which web design agency to go with? – listed below are some of the key points to consider when choosing your web design company...



Why outsourcing your Business website design overseas is a bad idea

By Ish Naeem Posted Date: 2016-01-20

Why outsourcing is a bad idea

For a lot of businesses today the internet is one of the main communication platforms with customers, this is especially true if your business is a web-focused company (such as an e-commerce site). A company’s business website can act as the sales force, storefront and customer support system. Realizing the strategic importance of a good business website and how it can play an important role in your overall business model is one of the reasons why outsourcing your design overseas (where you have little or no control over it) is a bad idea.



Making use of the holidays to plan your online marketing strategy for 2016

By Ish Naeem Posted Date: 2015-12-29

You may be making use of the holidays to unwind and relax somewhere with your family, enjoying the free time. Why not make use of a little free time to think about and plan out next year’s online strategy for your business. As business leaders throughout the year you tend to postpone tasks such as revamping your business website and online marketing strategies for later. Although these may be seemingly unimportant tasks at the time they can in fact significantly impact your business, postponing your online strategy can result in missed opportunities and your business lagging behind the competition. Using the holiday to plan how you want to proceed with improving your business presence on the internet is a great way to be ready for the New Year. Below are some things to consider and questions to ask when planning your online business strategy...