Do I Really Need A Website? Ask These Questions Before You Decide:

By Ish Naeem Posted Date: 2016-06-06

Do I Really Need A New Website?

You may have spent a lot of money developing a website for your business sometime back, but now you feel the need has arisen for a revamp of your website as you think the current design looks old and out dated. It is important to ask some of the following questions before you consider a re-design of your existing website as it can assist you in developing a website that not only improves your marketing but can generate new customers. Especially since a new website can mean additional costs it is important to know exactly what your business is to gain out of the re-design, the following questions can help you gauge that...



10 Important Features Of A Good Landing Page:

By Ish Naeem Posted Date: 2016-05-30

Key Features of Landing Pages

Landing pages are generally designed to focus a website visitors’ attention to a specific offer or service. It is usually a standalone page that provides information about a very particular product or service offered and nothing else, this is to limit the distractions of other content on your website.

The main objective of a landing page is to capture information about a visitor’s interest in a product or service, and to also convert that visitor into a successful sale. Although landing pages are designed to provide very specific information, converting visitors into leads and sales isn’t an easy process. Digital marketing agencies can help with making quality landing pages. Below we discuss a few of the techniques and tips they follow when building a well optimized and effective landing page...



Benefits of Landing Pages & How They Can Help Market Your Business:

By Ish Naeem Posted Date: 2016-05-23

Benefits of using landing pages

Landing pages are specially designed pages that are focused on a specific product or service. Landing pages are generally designed with the main objective of capturing visitors’ information and in some cases converting them into sales. A good landing page is clear, informative and brief, generally landing pages present a set of points to visitors in an easy-to-absorb manner. To put it simply a landing page is sort of like a sales pitch, coupled with your marketing strategies it is something that can convert customers effectively online.

Unlike standard web pages, a landing page only focuses on one product or service, so the entire page is dedicated to it. This way when a visitor is on the landing page they are there for the sole purpose of learning more about the specific product or service and if interested they can proceed to make an inquiry or purchase

Discussed below are some of the main benefits of setting up and implementing landing pages...



Features Every Website Inside Page & Contact Page Should Have

By Ish Naeem Posted Date: 2016-05-16

Features Every Website Inside Page Must Have

Last week we discussed 17 must have features for a business website home page. In addition to the home page the other important pages are the contact us page and the inside pages that have the general content.

Below we discuss some of the essential features that should be included as part of the inside pages and contact pages..



17 Features Every Business Website Home Page Must Have

By Ish Naeem Posted Date: 2016-05-09

Must Have Feature of Website Home Page

Websites are essential for businesses of all sizes, especially in today’s technology driven world. Although this may be the case, a large percentage of businesses don’t have an online presence, and a majority of the ones that do, don’t have the important components and features every website should have.  

In addition to the general design look and feel of the website, there are many other features that must be included to improve the success and effectiveness of a small business website. Some pointers are given below with regard to the website homepage and the important features that it should have...



The wonders Digital Marketing can do for your Business

By Ish Naeem Posted Date: 2016-04-19

The wonders Digital Marketing can do for your Business

As a business owner it is important to think of your website as just one part of a bigger picture. Regardless of whether your business website exists to provide information to customers or make online sales as an e-commerce site, marketing is an integral part of it. There is no point in having a good website if you do not have enough traffic to it. It’s like opening a fancy new shop and no one knowing about it; without awareness and recognition people are not going to visit.

This is where digital marketing comes into the picture, it’s absolutely necessary to include a carefully thought out digital marketing strategy that can be executed before and after the website launch. Generally a good web design agency will be able to provide you with a combined package that includes the development of the website and a tailored digital marketing plan that suits your business needs.

Discussed below are some things to consider as part of your digital marketing strategy, how they can help improve your website traffic and eventually contribute to the growth of your business...



So your website’s ready for launch? The things to consider before you do

By Ish Naeem Posted Date: 2016-04-12

Launching Your Website Things To Do

After all the planning, decisions and hard work is your website finally complete and ready for launch? Having a fancy new website is great but there are still a few things you should look into before going live with it.

A website is usually only as good as its design and content. Once your website is finished and ready for launch it’s very important to first check the content. Proof read text content on every page; this is not just for the paragraphs of information but all links as well. Making sure that all the text on the website uses correct grammar and spelling is very important as it can directly impact the impression people get on your business and brand.  It’s like opening a new restaurant and having misspelled items on the menu, not the best way to start off things is it? – So always proof read content and make sure it is up to scratch.

The second thing to look at would be your basic SEO. By basic SEO, we mean making sure your site structure is ready to accommodate SEO updates in the future. This is also important even if you don’t plan on implementing SEO on your website as Google requires that websites meet a certain standard online, a part of that standard is having a good site structure...



Our Website Pricing and Quoting Process

By Ish Naeem Posted Date: 2016-04-05

Website Quoting and Pricing

At Web Choice Online our main focus is to always provide our customers with comprehensive business solutions that incorporate web technologies. We don’t just simply build a website, but rather set up an online business, an avenue through which you can achieve your business goals and create better business opportunities while finding solutions to problems you face online.

We first take the time to understand both our clients and our clients’ businesses thoroughly. We look at your day to day operations and processes as well as your business mantra and vision. Making the effort to get to know you and your business helps us align the solutions we provide with what you hope to achieve for your business in the long term...



How much does a business website cost and how do you justify its value?

By Ish Naeem Posted Date: 2016-03-18

Website Cost vs. Value

When it comes to the point of setting up a website for your business it can sometimes be a challenging task to decide on what your website should be like and how much money its worth spending on building one. One of the biggest concerns that business owners have is about the cost, some find it difficult to assign a worth to it while others think a website is an unnecessary expense. So as a business owner how do you go about realizing the worth of your website and justifying the cost of building one?

The first step would be to understand exactly why your business needs a website as well as look at what problems a website may help alleviate within your business. The website is not just a place for people to get information about your business online, but it can be the hidden solution to hurdles your business may have been facing...



Freelance Web Developers or Web Design Agencies?

By Ish Naeem Posted Date: 2016-03-08

Web Design Agency or Freelance Developer

It is an undeniable fact that every business needs a website at some point or the other. The website plays a vital role in marketing your business online and getting your product or brand out there. The first step in building the website for your business would be to decide on who you want to contract to get the work done. When it comes to website design generally you have the choice of going with a freelancer or hiring a professional web design agency, below we discuss the differences between both and why in most business cases a web design agency tends to be the better choice.

A freelancer is someone who has a certain skill set, in this case web development and is usually self-employed but doesn’t have an official company or business. They can have a handful of clients and in most cases freelancers are final year students or recent university graduates. Almost all web developers would have been a freelancer at some stage. One of the main benefits of using a freelancer is the cost; they can be a lot cheaper than a professional web design agency.

That being said cheaper doesn’t necessarily mean better...