The future of mobile search trends for 2016 and beyond

By Ish Naeem Posted Date: 2016-08-08

Mobile Search Trends

The use of mobile devices has drastically increased over last several years and is now at an all-time high. People are now using mobile devices or smartphones as their primary tool for day to day internet browsing and especially to make searches. With the ability to perform an on the spot search at any moment you need, the devices have revolutionized the way people browse on the internet.

The fact that people are now using mobile devices to make online searches as and when they please has a significant impact on web design and SEO. Below we discuss some of the mobile search trends and what it means for business websites...



The 5 Phases of Website Development

By Ish Naeem Posted Date: 2016-08-01

The 5 Phases of Website Development

Generally when it comes to building a website, quality web design firms tend to make use of a systemized set of phases for the project. Regardless of whether it is a simple marketing website or a more complex one with custom features, making use of an organized strategy is vital to a successful build.

The website development process can be broken down into 5 major phases, each of which are interrelated and serve a specific purpose. Dividing a website project into these 5 phases and focusing the right resources, time and money for each can result in the best outcomes at the end. The 5 phases are discussed in a little more detail below...



How to achieve the best content marketing strategy? - The 6 steps

By Ish Naeem Posted Date: 2016-07-25

6 Steps to achieving the best content-marketing strategy

Content marketing has becoming increasingly popular as part of a business/brands marketing strategy. The reason behind this is partly due to the many benefits it has to a business as a result of good content marketing. Some such benefits are things like: enriched brand recognition and reputation, improved SEO and even a better social media presence and popularity.

Content marketing can seem like a fairly straightforward process and this apparent ease of executing a content marketing strategy is a reason why it has gained popularity amongst businesses and their marketing teams. However, thinking that it is easy or that you can improvise your way through content marketing (without a real strategy) can actually hurt your brand or businesses rather than develop the marketing and exposure it gets.

The reality is if you want your content marketing to succeed then you need a strategy, a good one too. Below we discuss some steps that can help you develop an effective content marketing strategy...



How can Small Businesses take advantage of the Pokémon Go hype?

By Ish Naeem Posted Date: 2016-07-18

This is the latest viral phenomenon to hit the mobile gaming market and the internet for that matter. Pokémon Go is a location-based gaming app developed by Niantic Labs in partnership with Nintendo, and to say it is ‘blowing up’ is no exaggeration. The daily average users for the app have already surpassed that of social media applications like Facebook, Snapchat, Twitter and Instagram.

pokemon-go-for-small-business

The app which was initially only released on the US, Australia & New Zealand app stores (both android and apple) has seen a large number of downloads. This Pokémon app is something that appeals to a large demographic of people – from the 90’s kids who used to collect the cards to the current generation of young ones who are just learning about the world of Pokémon. This large demographic is what has resulted in the significant surge in downloads as well as daily users. The value of Nintendo alone has risen by about $7 billion in the week since the apps release.

So as you can probably tell the Pokémon Go hype is very much real, so how can small business owners use this hype to help promote their businesses?...



Determine the ideal online marketing budget for your business:

By Ish Naeem Posted Date: 2016-07-11

How much should you spend on online marketing?

So you have an amazing new business website but you have no clue how to get it in front of your target audience and increase website traffic.  This is where digital marketing (online marketing) comes into play. For any business that has a presence online, digital marketing is what allows you to promote your business on the internet and improve brand recognition and awareness. This can ultimately lead to improved conversions and sales.

A common question we tend to hear is “How much should I spend on marketing?”- unfortunately there is no way to define a fixed amount since there is no ‘one-size-fits-all’ budget or strategy for online marketing because every business is unique. However if you carefully plan exactly what you want to do with online marketing and promoting your business, this can help you determine an idea of what sort of marketing budget to set. Below are some tips to help gauge your marketing budget...



Tips for Updating Your Website Content:

By Ish Naeem Posted Date: 2016-07-04

Useful Tips for Updating Your Website Content

Maintaining fresh content on your website and making regular updates can tend to fall on the backburner and end up being a forgotten to-do task. As a result the content on your website starts to soon appear out-dated. Not only does this affect the first impression that people get when they visit your website but it can also affect your search engine rankings.

Below we discuss some tips to updating content on your website and ensuring that your website is always up to date with fresh information and content...



What to post in your business website blog:

By Ish Naeem Posted Date: 2016-06-27

What to post in your business website blog

Blogging is a great way to engage with your customers and potential customers while also generating good traffic to your website. In the previous post we discussed the importance of having a blog on your website. Once you have set up a blog page you need to start making relevant posts, below we discuss some of the points to look at when deciding what to post in your business website blog and how.

Blogs make for a great marketing platform for telling your story and the story of your business. Blogs also help you get noticed by search engines too...



The importance of having a blog on your website

By Ish Naeem Posted Date: 2016-06-20

Why is it important to have a blog?

Is blogging really a necessary part of a business website? One of the first things that business owners would find when researching on search engine optimization (SEO), are blogs. Blogs have gained a reputation for being a very useful tool in order to boost website SEO and improve search rankings. The purpose of blogs are not just limited to SEO, they have a few other advantages to your business too. Some people would debate about whether blogging is still relevant, especially with the use of social media as a marketing platform. It is important to understand what a blog does, why it helps and why it should be an integral part of your website and online marketing strategy.

What is a blog?

A blog is no more than a collection of articles or posts about certain topics. Blogs generally provide readers with information, news, tips and guides about a specific topic or range of topics.

So what is the importance of a blog and how can it help?

Discussed below are four of the main reasons why blogging is integral to your online marketing strategy regardless of whether you are a small business or large organization...



Define Your Ideal Customer Before Conducting Any Online Marketing:

By Ish Naeem Posted Date: 2016-06-14

Importance of Defining your Ideal Customer

Online marketing for your business can be an excellent way to get visitors to your website and generate more leads. A good digital online marketing strategy can significantly improve the inquiries you get through your website and improve your online sales. One of the most important elements of an effective marketing strategy is to define your ideal target customer profile. Effectively identifying what attributes make up your ideal customer will allow you to build a tailored business message, services and/or product. Knowing your ideal customer will also help your business improve sales and provide better support.

Primarily understanding the problems that your business or website aims to solve is the first step in defining the ideal customer. Once you have an idea of what problems your business aims to tackle, you can then start to work out who is likely to suffer from these problems, this will be the outline of your target customer...



FinRay Financial Services – Website Development - Case Study

By Ish Naeem Posted Date: 2016-06-08

FinRay Financial Website Design

FinRay Financial Services is a financial services business that operates out of Melbourne. The owner Satheesh contacted us with regard to setting up an online presence for the business. As a fairly new company, FinRay did not have any sort of online presence except for the facebook page.

As a small business that is making its first appearance online we had to speak to Satheesh and learn more about what they hope to achieve from their website. Since FinRay does not have an existing site to refer to in order to understand what sort of traffic they have and what information they currently provide the first meeting was vital to laying out the scope of the project...