The First Step to Converting Customers: User Experience (UX)

By Ish Naeem Posted Date: 2016-12-12

Converting customers with user experience UX

Many small business owners and even large ones for that matter only start to look at conversion rate optimisation when they start realizing that their online digital marketing and advertising campaigns don’t seem to be yielding enough returns. The conclusion eventually made is that the website isn’t converting enough visitors to sales or even quality leads. This essentially means that several potential customers have already been lost and until a variety of conversion rate optimisation (CRO) techniques are executed, the business could lose many more.

The best way to tackle this is to consider user interface and experience from the very beginning. This is especially true for small businesses and start-ups looking to develop new websites or existing ones.

Discussed below are some of the methods you can use when developing your website user experience in order to create a high converting and lead generating site...



Supporting your email campaigns with other marketing strategies:

By Ish Naeem Posted Date: 2016-12-05

Email Marketing and Beyond

When you think automated marketing the first thought that comes to mind is Email Marketing. Email marketing although considered having a very good potential for lead generation and conversion, has now become very difficult to execute successfully. The competition has increases as well as email providers introducing new tools to limit the number of promotional marketing emails that reach an online users inbox.  Why is email marketing still considered strong? ....



Pay Per Click Marketing Tips for Beginners!

By Ish Naeem Posted Date: 2016-11-28

Pay Per Click Advertising for Beginners

In the connected world of today one of the primary tools that people use to search online is Google, whether it’s to find the next Christmas present, a nice place to eat or even just the latest news. A Google search is generally most people’s first move when opening up their web browsers. Google gets over a 100 Billion searches every month.

So in the world of digital marketing, creating a good search presence and appearing amongst the top search results for your business category is a primary concern. Generally, creating a good website and social media, providing engaging content, then performing search engine optimisation (SEO) are the ideal methods of creating a lasting search presence. However, SEO is a timely process and does not have an immediate impact on your search ranking.

This is where PPC or Pay per Click Advertising comes into play, providing a platform for businesses to generate traffic to their websites by creating paid Ads that appear on the top most search results. The PPC system is a way that you can target a specific set of keywords and phrases that people can potentially search for, then based on your bid per click, the Ad will be shown for those searches.

Online search advertising or PPC advertising can be a confusing place for new comers and if you don’t figure out how to run and manage your Ads you could end up spending hundreds of dollars on unnecessary clicks that yield no return. Discussed below are some tips to help the ones just getting started with PPC...



The Advantages of Blogging for SEO:

By Ish Naeem Posted Date: 2016-11-14

The Advantages of Blogging for SEO

Digital Marketing for business, something we’ve been discussing on our blog over the last few weeks primarily revolves around engagement online. You want people to engage with your content and improve your brand recognition and overall online presence. A great way to guarantee engagement is to develop a relationship with your website visitors so that they start to recognize you as an industry professional who they can seek to for advice and services.

One of the best strategies to create engagement with your visitors is to have a blog, it is an exceptional tool for providing people with useful content, improve your business brand, increase recognition, generate traffic and eventually boost revenue.

Our last post discussed the basics of blogging and how to produce quality blog content, this week we talk about the advantages that blogging directly has on your website SEO and organic search rankings...



A Beginners Guide to Online Blogging:

By Ish Naeem Posted Date: 2016-11-07

A Beginners Guide To Online Blogging

Blogging can be an important aspect of digital marketing and can contribute significantly to the online presence and search rankings of your business. In addition to the advantage to SEO and improvements in search rankings, blogging can also help improve your social media presence, drive more website traffic, generate interest and impact brand recognition. These advantages will then factor into and improve the overall profits of your business.

Regardless of what niche your business is, if you are able to provide quality engaging content for your audience and market that content well to create a following – then you will notice a surge in organic traffic as well as an improvement in search rankings.

Below we discuss some of the important points when it comes to blogging for business...



How to keep your audience engaged with the use of Digital Marketing:

By Ish Naeem Posted Date: 2016-10-31

How to keep your audience engaged with the use of Digital Marketing

Although digital marketing does not necessarily have the best reputation amongst the online audience and consumers, it is still an effective strategy in building a reliable flow of traffic to the website.

The majority of online users try to actively avoid Ads by using tools such as Ad Blockers, definitely not something a digital marketer likes to hear.

The solution for this is inbound marketing and you must always have a digital marketing strategy in place to support the inbound marketing plan you have. In order for your digital marketing strategy to effectively help with improving the long-term inbound marketing plan it ultimately comes down to execution.

Using digital marketing techniques that people feel aren’t intrusive can have a bigger effect than ones that are simply presented to them out of context. For instance email marketing can be highly effective especially if you have a good mailing list where people have actually opted in to receive the emails. This way they don’t find the marketing material intrusive but may even consider them something of value (especially if you are presenting them with some special offer)...



Tips On Making A Good Marketing Video:

By Ish Naeem Posted Date: 2016-10-24

How to make a good marketing video for your business

The value of online video for marketing is a no-brainer: just scrolling through your social media or even browsing the internet in general you will notice that video is everywhere. While certain online marketing trends have become popular and faded away, online video marketing has built larger audiences and better infrastructure. As more people are watching videos online, more businesses are starting use video as a medium to market their brands, products and services.

Below we discuss some useful tips that can help you make a good online marketing video for your business...



Tips for an SEO Friendly Web Design:

By Ish Naeem Posted Date: 2016-10-17

Useful Tips for SEO Friendly Web Design

The whole point of designing a high quality website is to create an online presence. The primary purpose the website serves is to help people find your business, learn more about your services and/or purchase your products. The websites are designed with real people in mind and made to target them in order to convert them form visitors to customers.

So how do we visitors end up on your website in the first place? – there are so many ways people find you online from social media shares, to direct website references visual Ads and even business cards, but a large majority of them would be looking for your services or products using a search engine. The most popular of them all being Google – hence why they dictate most of the rules in the world of SEO.

So when building a new business website, it’s important to take into consideration the value of SEO and build a website that is  search engine friendly or SEO friendly. Below we discuss some tips to creating an SEO friendly website...



5 Ways to tell if your business needs new web hosting

By Ish Naeem Posted Date: 2016-10-10

Does your business need new web hosting?

5 Ways to tell if your business needs new web hosting

In the modern day web hosting is essential to any business especially if it’s one that operates online and requires the use of internet connected services. At first web hosting can seem like something simple like any other commodity such as water or electricity. However it is important to realize in order to obtain a high quality service with minimal downtime, web hosting requires a variety of facets working in harmony. When choosing a hosting provider compromising on quality for cost can have a negative effect on your business and services. Below we discuss some factors that can help determine if your web hosting is indeed doing good for your business or not...



Google’s Latest Penguin 4.0 Update is Here!

By Ish Naeem Posted Date: 2016-10-03

The Google Penguin 4.0 Update

Google has recently revealed that they are making an update to the Penguin module of their search algorithm. Traditionally, the penguin update was designed to target spammy links on a website (unnatural links back to the website or its search results). The last update to the Penguin algorithm was back in October 2014, so two years later and Google has released a new version 4.0 – a new update from Google usually causes a bit of panic in the SEO digital marketing space. Websites will need to be reviewed quickly so they aren’t devalued in rank as a result of the update.

With the previous updates, the penguin algorithm would penalize websites deemed spammy and their rankings brought down in search results – The websites will then have to be checked and spammy backlinks removed/updated, after which you’d have to wait for Google to perform a refresh in order for rankings to go back up. According to Google the latest Penguin update means the days of waiting for a refresh is long-gone. In addition to this they also say that spammy links won’t necessarily affect the whole website but can impact individual pages or groups of pages.

The actual updates that Penguin 4.0 brings to the search engine algorithm are...