The must do’s after website launch!

By Shan Balasuriya Posted Date: 2017-04-14

Things to do after website launch

Getting the website finished and live is a great step in improving your online business presence, a website being the foundation of it all. But the journey doesn’t end here, in fact it’s just the beginning. Once your website is live there are still a few things you should do that are essential to market the website and make it known...



The Best Practices Of Website Design:

By Shan Balasuriya Posted Date: 2017-04-07

Web Design Best Practices

A website design is an essential part of any business in the modern era, It is as important as having a business phone or email. The business website is what people would generally turn to for information and is also a great platform to improve exposure and improve your customer base. Building a website for your business is an absolute necessity and is a key part of business development, to put it simply an online presence is vital to keep up with the fast pace modern mobile world.

Considering the importance of a website to a business or brand, when getting one designed its imperative that you adhere to industry best practices and incorporate it into your design. This will ultimately lead to better value for your business...



The Web Design Dictionary – Understand The Lingo

By Shan Balasuriya Posted Date: 2017-03-31

Web Design Dictionary

The first thing you would notice when you plan to get a website designed for your business is that the professional web design agency or web designer your contract would bombard you with a heap of confusing words when discussing the development of your new website. Don’t panic, it’s a tendency of people in technology to use abbreviations they have for certain concepts, which may sound confusing at first. When meeting with your web design agency it’s important to be aware of what these terms are and what they mean, knowing what they are talking about has many advantages. Knowing the terms of the trade will help you understand exactly what your business website needs as well as the value of each feature or service, this way you wouldn’t end up paying more than you should...



Website Content Writing Tips - Writing content that converts!

By Shan Balasuriya Posted Date: 2017-03-24

Website Content Writing Tips

When building a new business website, there are several things to take into consideration in addition to the overall website design and its user experience. One of these is the actual website content – having compelling, relevant and interesting content is vital for a website to be able to achieve its purpose. Yes, the design of a website is what gives the wow factor when a visitor lands on a page; however it is the content that eventually converts a visitor to a paying customer. It’s the content that visitors come in search of to provide the answers they are looking for.  

Discussed below are some useful tips to writing website content that converts...



Tips on driving traffic to your blog

By Shan Balasuriya Posted Date: 2017-03-16

Drive web traffic to your blog

Setting up a blog is good for SEO, creating a platform that provides fresh content to your visitors while also allowing you to build internal links on your website. Blogs are a great way to provide useful information, news and articles to your website users, thus generating better traffic on the site and facilitating better search rankings.

So now that you have a blog page on the site, it’s just a matter of writing informative posts and publishing them right? Slow down! In addition to ensuring the target market finds the blog interesting, it’s important to make sure they would be keen on exploring and reading other articles you provide and maybe even sign up to your regular posts.

Discussed below are five search engine optimisation (SEO) tips for your blogs...



Designing Mobile Ready Websites

By Shan Balasuriya Posted Date: 2017-03-09

Mobile Website Design

Mobile devices have changed significantly over the past decade from a standard phone to make calls and send SMSs, now we have ‘smart’ phones that are pretty much hand held computers you can use to do relatively anything. The modern day mobile device is now the go to device amongst many users, especially when it comes to browsing the web. The advantage of portability to use it anywhere at any time makes it easier for users to browse the web, whether it is reading articles, checking social media or even shopping online all conveniently while on the move.

As a result, businesses had to acknowledge this popular trend and provide their website visitors with content and design optimized for the mobile device. Having a responsive website design is now considered an essential part of creating an online business presence as it provides a competitive advantage over the businesses that don’t cater to this need.

An important part of responsive and mobile friendly websites is User Experience also known as the ‘UX’. When you design your business website its vital that you take the steps to build a user experience that is optimized for all devices. Tell your designers that you require a website that can accommodate a multi-screen experience that is seamless and easy to use. Discussed below are some important things to consider when it comes to responsive website UX...



The secret to good ‘Call to Actions’ that convert!

By Shan Balasuriya Posted Date: 2017-03-02

Convert your website vsitors with these CTA tips

A good website design is essential to improving online presence – It can help increase the recognition of your brand while attracting your idea target market. Methods like search engine optimization (SEO) and SEM Marketing (Google AdWords) can help drive the traffic needed to your website. But once visitors land on your site it’s important that they take the steps to contact your business or make a purchase.

Website visitors have very low attention spans and converting them within that short time frame is key, otherwise they would just drop out meaning a wasted opportunity for a sale. A good conversion strategy is to include ‘Call to Actions’ on your website that initiate a visitor to take action based on what they see. Discussed below are some tips on designing good call to actions that will help convert your website visitors into leads and eventually sales...



Your business website: A potential customer’s perspective

By Shan Balasuriya Posted Date: 2017-02-23

Website Design to get customers

A business website is one of the best marketing & sales tools available to modern businesses, especially for small businesses. It a great way to generate leads, create brand recognition, build a reputation and credibility while also providing potential customers with information thus generating sales leads. The best part is that it functions 24 hours a day, 7 days a week (provided you have a reliable hosting provider, like us!).

To improve the number of leads your website generates and hence maximize your return on investment it’s vital to keep in mind exactly what a potential client wants to see on the website. It’s very important that your business website responds to the needs of your ideal customer. So how would you identify what a potential customer wants to see on your website? It would of course depend on your target market and business niche. However, outlined below are some of the important things your website design must include...



The Power of Anchor Text: Backlinking Done Right! – Part 2

By Shan Balasuriya Posted Date: 2017-02-09

Backlinking Part 2

The first step to creating a natural anchor text profile that would not be penalized by the Google Penguin Algorithm is to know and understand the various different types of anchor text:

  • Branded Anchor Text: This is the term given to anchor text that uses your brand name within it. If you have a branded domain this can be the safest type of anchor text. In the case of exact match domains it can be a potential risk.

  • Naked Links: Any anchor text that actually displays the URL of the link rather than a placement text is knows as a naked link or naked anchor.

  • Generic Anchor Text: This is usually a generic term, the most commonly used ones are call-to-action texts (CTA’s) that aim to influence a user into performing an action. An example is: “click here”...


Why enable HTTPS on your website?

By Shan Balasuriya Posted Date: 2017-01-31

Is your website https browser ready?

The ‘S’ in HTTPS stands for SSL (Secure Socket Layer), which is basically the technology that encrypts data between a website and a user to prevent hackers from intercepting sensitive information. But why is there a sudden stress in the importance of enabling HTTPS on your website?

SSL and https have always been important especially for websites that deal with sensitive customer data such as shopping cart websites that process payments or websites that have customer logins. But as of late Google, the search engine giant has been stressing on the importance of enabling https on all websites – even incorporating it as part of their Google Chrome browser update. So now if your website is not https enabled (especially if you have customer login features and such) then Google will display a big red message to users saying that this website is unsafe. This can have a major impact on your traffic since a message like this could deter visitors from using the website.

In addition the above, according to a technical writer at Google, having https on your website has several benefits, a few of which have been discussed below...