How to create a good email marketing campaign:

By Ish Naeem Posted Date: 2017-06-06

tips to good email marketing campaigns

Email marketing campaigns can be a highly effective method to drive traffic through to your website, however not all email marketing campaigns are successful. If you are getting frustrated that your email campaigns have been fruitless don’t worry, you’re not alone – digital marketers everywhere have trouble getting clicks through email and some even just getting people to open them.

Convincing people to click thought to your website via an email can be difficult, but is not something that must be ignored. Email is still considered one of the most cost effective ways to reach customers in a manner that would increase engagement and drive sales. Since email marketing still remains to be one of the most efficient methods of digital marketing, how do you go about creating a good email campaign that works? Discussed below are some tips to help you do just this...

 



Quick Tips to Successful Search Engine Marketing

By Ish Naeem Posted Date: 2017-05-29

Quit Tips to Search Engine Marketing

Understanding how search engines such as Google work when it comes to their organic results (SEO) and paid advertising (AdWords Marketing) can be daunting. Discussed below are some quick, useful tips to help you market your business on search engines and improve visibility...



What a digital marketing agency can do for your business:

By Ish Naeem Posted Date: 2017-05-19

What a digital marketing agency can do for business

Running a small to medium business is no easy feat; there are a large number of tasks you need to oversee daily and allocating the time and resources to one of the most essential aspects – digital marketing can be daunting. The importance of digital marketing can sometimes be underrated, when in-fact digital marketing is a key factor in bringing new customers to the business.

Digital marketing is absolutely essential, especially to a small business when it comes to generating new leads and improving sales. Launching a new website as well as setting up and implementing an effective digital marketing strategy can be very time consuming and can require specifically skilled employees. This means as a small business owner you have to hire the necessary skills as well as allocate the resources required to execute good marketing for the business. This is not always feasible to a small business as hiring skilled work can be costly and setting up a ‘marketing department’ can also require a lot of resources.

So what is the best solution for small business? – outsourcing the marketing to an experienced, well established digital marketing agency that has the skills and resources required to develop a digital marketing strategy that works

Discussed below are some of the things a good digital marketing agency can do for your business...



The benefits of working with a professional web design & digital marketing agency:

By Ish Naeem Posted Date: 2017-05-12

Why a professional web design agency?

As marketing budgets become tighter, companies struggle to find ways to get the most ‘bang for their buck’ when it comes to implementing a digital marketing strategy that creates brand recognition, improves lead generation and increases overall sales.

One method of doing this that even some larger businesses are incorporating is to use the services of an external firm that specialises in digital marketing. This can be just for specific projects or even for all digital marketing being done for the business.  Some of the benefits of working with an external marketing agency rather than hiring within include...



How to deal with negative online reviews:

By Ish Naeem Posted Date: 2017-05-05

How to deal with negative reviews online

A negative review or a comment made online can have significant impact on your business reputation. It can result in possible loss of clients, loss in revenue, and can affect potential sales in the future too.

Now that the internet has become the go to place to find anything a person needs, online reviews on products, services and even businesses itself are taken seriously when a potential customer is deciding whether to make a purchase. With the readily available information on both social media and websites, potential customers are more aware of the quality of service available to them and they usually determine this based on other peoples reviews or comments.

In view of the above fact it is essential to look at each negative comment or review written by customers seriously especially since it can provide insight and help develop your service better. It is also equally important to respond appropriately to these types of reviews.

Discussed below are some tips on how to handle negative reviews and maintain your business reputation online...



How to build a brand that people love:

By Ish Naeem Posted Date: 2017-04-28

Building a brand that people love

The branding of a business plays a vital role in what the business hopes to achieve and how the business plans on portraying itself to its potential customers. Think about the biggest brands in the world, they developed such an image that some of them even have a cult like following. So how to these brands achieve such impact amongst their target market? When it comes to branding its important to keep in mind your business brand is like the living essence of what your business is about and the services or products it provides.

Below we discuss some of the important things to consider when building your business brand so it is one that people love and would be loyal to...



Choosing a web design agency? – What to look for:

By Ish Naeem Posted Date: 2017-04-21

Choosing a web design agency

One of the most difficult decisions made when you plan to build and launch a new business website is deciding on which web design company to go with. With so many web design agencies out there it can be quite a task to decide on the one for your business.

Considering the importance of a website and the fact it represents the reputation of the business and brand online it is not a decision to be made lightly. The business website can be the factor which impacts whether a person chooses to buy your product or service.

It is vital to choose a web design company that understands your business needs, can identify your problems, provide viable solutions and help you connect with your target audience. Discussed below are a few things to look at when choosing the ideal website design company for your business...



The must do’s after website launch!

By Ish Naeem Posted Date: 2017-04-14

Things to do after website launch

Getting the website finished and live is a great step in improving your online business presence, a website being the foundation of it all. But the journey doesn’t end here, in fact it’s just the beginning. Once your website is live there are still a few things you should do that are essential to market the website and make it known...



The Best Practices Of Website Design:

By Ish Naeem Posted Date: 2017-04-07

Web Design Best Practices

A website design is an essential part of any business in the modern era, It is as important as having a business phone or email. The business website is what people would generally turn to for information and is also a great platform to improve exposure and improve your customer base. Building a website for your business is an absolute necessity and is a key part of business development, to put it simply an online presence is vital to keep up with the fast pace modern mobile world.

Considering the importance of a website to a business or brand, when getting one designed its imperative that you adhere to industry best practices and incorporate it into your design. This will ultimately lead to better value for your business...



The Web Design Dictionary – Understand The Lingo

By Ish Naeem Posted Date: 2017-03-31

Web Design Dictionary

The first thing you would notice when you plan to get a website designed for your business is that the professional web design agency or web designer your contract would bombard you with a heap of confusing words when discussing the development of your new website. Don’t panic, it’s a tendency of people in technology to use abbreviations they have for certain concepts, which may sound confusing at first. When meeting with your web design agency it’s important to be aware of what these terms are and what they mean, knowing what they are talking about has many advantages. Knowing the terms of the trade will help you understand exactly what your business website needs as well as the value of each feature or service, this way you wouldn’t end up paying more than you should...