How to turn visitors to your website into customers:

By Shan Balasuriya Posted Date: 2014-03-18

The main purpose of a business website is to be able to convince a visitor to the site to make a purchase or contact you for more information about a service that you offer. If your website is not capable of converting these visitors it could mean that you are spending thousands of dollars on advertising and still not get a sale. The key point to help improve a websites rate of conversion is its relevance to the interests of the people visiting it, and how well the website addresses a visitor's requirement. Below we discuss some ways to improve your website as a whole so that you can improve the conversions that you gain through it:

Know Your Customer & Give them what they want:
If you don't know much about your customers or what they expect to receive from your business then you won't have a chance of keeping their attention online for more than a few seconds. The attention span of users on the internet is anyway very small, and the average time spent on a website is usually under a minute, hence you must be able to effectively communicate with them within this timespan. To have an optimal design it is very important to consider who you are designing the website for and what they will want to do on the website.

 



How Google Analytics Can Help Maintain & Improve Your Website:

By Shan Balasuriya Posted Date: 2014-03-07

Website analytics in general is what the name suggests; it is an analysis and breakdown of data relating to your website. Website analytics provide you with very useful insights into the way your website runs. Information such as the number of people coming to your site, where they are coming from, how they found you, their locations, the search terms they used, what they are looking for on your site, which pages they look at, the path they take and at which point they leave.  

There are a variety of analytics software available on the market but the most popular one is Google Analytics. In addition to being a free software Google Analytics is also very reliable, accurate and quite user friendly. Initial set up of the software may require the expertise of a web developer, but once the analytics tracking is set up it's a matter of logging into the Google Analytics system online and monitoring your website statistics.

Analytics is the most effective way of identifying whether your website is performing its job correctly and at its optimum. To put it simply Google Analytics can be used to get more customers by monitoring how visitors react to your website and making changes accordingly to give them what they want. 



Why create an online presence for your business?

By Shan Balasuriya Posted Date: 2014-03-03

The internet is the number one place that people go to get information, in today\'s world if people want to quickly find out about something the first place they would look would be the internet. There is well over a billion users on the internet and this number just keeps multiplying day by day. If you are running a small local business chances are there are people amongst the community that are already talking about it online. An online presence for a business is a very powerful marketing tool, an ideal communication platform, creates cost-efficiency within your business, and is environmentally friendly. Having a good business website is a sign of professionalism and is something customers would expect to be able to look to so they can learn more about your products or services.




Signs that your website is out-dated and needs revamping

By Shan Balasuriya Posted Date: 2014-02-24

Your website is the face of your business on the internet and has a major impact on how potential customers perceive your brand or service. Having a website with a great design that is properly updated can provide increased brand recognition as well as result in more leads and conversions. We discuss some of the key symptoms of an ailing website and how you can bring it back to life... 



Web Choice Online receives 'Highly Recommended' in 2014 Australian Achiever Awards

By Shan Balasuriya Posted Date: 2014-02-21

We are excited to announce that we have been given an excellent score of 88.82% in the 2014 Australian Achiever Awards for our Computer Systems, Software and Internet services.



Tips to Acquiring a Domain Name:

By Shan Balasuriya Posted Date: 2014-02-18

A domain name is the address that is entered into a web browser when visiting a specific website. Choosing an ideal domain name for your business website is an extremely important aspect of creating a good online presence. Below we have discussed some useful tips to securing a domain name.

  • Domain Name Choice:
    Choosing the right domain name can play and important role toward the success of your business, it is like deciding on the name of your company or brand of product. It is important to conduct thorough research when selecting your domain name, see what customers like and what they use to search for your service. You can do this by conducting surveys or just by simply asking customers when you interact with them. Consider the originality of the domain name, how easy it would be to search for it, and how catchy it is.


Ways to Boost Your Business with Facebook

By Shan Balasuriya Posted Date: 2014-02-05

Facebook is an exceptional tool to promote your business and brand if used correctly. With facebook you can improve your brand recognition as well as customer loyalty, in addition to this facebook also helps with creating a potential customer base and increasing awareness. Below are some useful tips to using facebook to boost your business.

 

  • Engage with your customers:
    The main goal when posting to your company facebook page must be to captivate the attention of your audience. Facebook is a great tool to put a personal touch to your brand, take the opportunity to engage with customers just the same way that a person can with quality service in a shop. Yes, facebook is a good way to market your website and products and generate more clicks, but it’s important to keep in mind that people don’t want to be advertised and sold to all the time. What’s more important is to initially build a name for your brand amongst your followers.

 



Tablet Sales Hit a Record High in 2013!

By Shan Balasuriya Posted Date: 2014-01-30

A survey conducted by International Data Corp (IDC) shows that global tablet shipments have increased significantly last year when compared with shipments in 2012, Tablet Sales have jumped by a whopping 50% over the last year. IDC stated that shipments had increased to over 217.1 million in 2013, from about 144.2 million in the year 2012. Apple is the at top as the leading vendor while Samsung is ranking in as second, although apple is on top the company is facing more competition as there is growing success from vendors such as Samsung and even other third parties..



6 Steps to Starting an Online Business

By Shan Balasuriya Posted Date: 2014-01-23

Want to make money online and looking to start an online business? Well this weeks blog post is for you entrepreneurs out there. Today on the Web Choice Online blog we discuss 6 steps to starting an online business; The steps include firstly a good business plan, branding, building your business website, fresh content, online marketing & SEO and finally monitoring your website statistics using Google Analytics...



The Best Websites for Online Shopping in Australia

By Shan Balasuriya Posted Date: 2013-12-05

Last week we spoke about staying safe when shopping online. With Christmas just around the corner tons of shoppers now prefer to do their Christmas shopping online, especially since it saves valuable time as well as money. We all know how hectic holiday shopping can be, and shopping online is an ideal way to make life much simpler during the season. Today on the Web Choice Blog we have got a list of some of Australia's top online retailers through which you can do your online shopping with ease....