What you need to start an online business – the core requirements:

By Shan Balasuriya Posted Date: 2014-10-07

With the number of consumers shopping online increasing significantly on a daily basis, it is very important as a business owner to start selling your product online and get in on the action. Regardless of whether you already have an existing product currently sold at brick & mortar stores or whether you are introducing a new product, it is a good idea to create an online store.

Selling your product online can help your business grow significantly especially since your market reach is beyond just the people walking into a local store; it can be the whole country or even global. In addition to providing a greater reach and wider customer base, an online store has many other advantages too. Another such example is lowered operating costs providing you with a rent free store requiring less maintenance and employee hours to manage. Selling online can also allow you to provide more competitive pricing because your overhead costs are less, products can be stored at a single warehouse and simply shipped out to a customer as orders are placed.

Setting up an online business can be relatively easy, but there are a number of things that are required to get started. Below is an outline of the things you need to open an e-commerce store and start an online business...



5 Useful Social Media Marketing Tools for Small Businesses

By Shan Balasuriya Posted Date: 2014-09-24

Having a good online presence for your business not only depends on a quality website but requires a degree of strategic marketing too. There is no point having a high-end, professional website if people don’t know about it. There are many ways you can market your business on the internet including email-marketing and Google Advertising, however we want to talk about one that is quickly becoming the most effective and important form of online marketing today – Social Media Marketing.

Social media is something a majority of internet users interact with on a daily basis and there are so many different types of social media available too. The most popular ones with the largest number of users include, Facebook, Twitter, Google + and LinkedIn. The first step to social media marketing is to create relevant business pages and accounts on these networks, and then start using them to interact with your customers as well as showcase your products or services. Social media is a great way to make people aware of what your business has to offer as well as your achievements. Regularly updating and posting will result in your pages being seen and interested people interacting with your posts in real time, this is a great way to improve brand recognition and generate traffic to your website...



The Best Features of iOS 8

By Shan Balasuriya Posted Date: 2014-09-17

Apple is rolling out their new operating system, iOS 8 very soon! It’s time to find out what new features iOS 8 has to offer to the iPhone users.

During last week’s keynote the tech giant Apple revealed two new additions to their flagship phone – The iPhone 6 and iPhone 6 Plus. Most android users will say the specs of the new iPhones is nothing new since android devices have been carrying such features way before apple did. A good example of this is the iPhone 6 with a larger 5.5 inch display, this entry into the phablet market brings in some new competition for popular Samsung and similar android phablets.   

With the new iPhone comes iOS 8, the new operating system will be available to download on the 17th September two days before the latest iPhone release date. If you are an existing iPhone user you can update your phone software on the 17th and take advantage of what iOS 8 has to offer...



Your Website Security Can Now Affect Google Search Rankings

By Shan Balasuriya Posted Date: 2014-09-09

Google, the technology and search engine giant, recently revealed in an official blog post that they will be starting to factor in security when determining search rankings for websites. Google will start to give a higher priority for websites that incorporate encryption and such secure websites can hence show up higher in search rankings. This makes https and website encryption another thing to consider when doing search engine optimization on your website. 

In the blog post, two Google webmaster trends analysts wrote “We’re also working to make the Internet safer more broadly. A big part of that is making sure that websites people access from Google are secure”. Google has even set up a specialized research team called ‘Project Zero’, this consist of a team of security researchers who are dedicated to making the internet a safer place...



Shopping online or surfing the internet while at work? Incognito mode is what you need!

By Shan Balasuriya Posted Date: 2014-08-29

Web browsers today are loaded with a ton of useful features and extensions, one of these is the Incognito mode. The incognito mode in your browser is the perfect way to leave a smaller footprint while browsing the internet at work. When you use a normal browser window it stores a lot of data about your browsing habits and what you do. This can range from the pages you visit, what you download, photos you upload, temporary files, the amount of time spent on a page, and even in some cases personal information. By using incognito browsing you don't have to be worried about your personal information or log-in details being compromised, nor do you have to worry about erasing your history because none of this data was stored in the first place. This means no stored data in cache or no stored cookies. The incognito mode allows you to browse the web without storing data locally on the machine so it can't be retrieved later.

Incognito browsing or private browsing is not just another way to procrastinate at work without getting caught, there are plenty of other uses as well - some of which are outlined below...



The Difference between Mobile Websites and Mobile Apps:

By Shan Balasuriya Posted Date: 2014-08-21

Both mobile websites and mobile apps are great ways for a business to expand into the new age of mobile computing technology. They can help with creating new leads, boosting sales, promote customer interaction and improve loyalty and brand recognition. It's no secret that mobile websites and mobile apps are advantageous towards your business success. What you need to be asking is, which type of online mobile presence is best suited for your business?

Mobile websites and apps allow customers to find and interact with your business form the day to day devices they use the most, their phones and tablets. Although both can serve similar purposes they are not the same thing, discussed below are some of the differences between them and how each one can benefit your busines...



5 Useful SEO Tools to Help Optimize Your Small Business Website

By Shan Balasuriya Posted Date: 2014-08-14

If you have recently developed a business website for your company and are having trouble generating traffic and appearing on search engines, the SEO is the answer you're looking for. Search Engine Optimization or SEO should be a business websites best mate. In addition to driving traffic to your website and improving search rankings, SEO can also help expand your business reach, build brand recognition and eventually generate leads resulting in more sales.

SEO is something that must be monitored and done over time, and requires a certain level of planning and expertise. If you are a small start-up business and can't afford to spend much money on professional SEO services then it may be an option to consider doing it yourself. Although you'll have to be tech savvy and a quick learner, the following SEO tools can help you understand what needs to be done. These tools can help you improve your website's SEO:



Tips to Protecting & Securing Your Business Data:

By Shan Balasuriya Posted Date: 2014-08-08

Maintaining data security is an integral part of running a small business, especially in today's technology driven world. It's important not assume that your business is unlikely to face a server meltdown or be victim to some sort of malware attack. If your business has computer terminals that store sensitive information as well as connect to the internet, then they can be vulnerable. You must realize there is significant responsibilities involved in storing such data and making that data secure.

Many businesses are now using cloud services and online web applications integrated within their business website; this makes the need for securing and backing up business data more vital.

Here are a few simple tips that you can use to protect and secure your business data...



10 interesting things you can do with Google & Some of Googles hidden secrets:

By Shan Balasuriya Posted Date: 2014-08-01

Google is the place most of us turn to when we want to find something on the internet. Several billion searches are made on Google each year, but a majority of users wouldn't have known Google can do a lot more as well as provide delightful bits of hidden entertainment. Google developers and engineers have hidden a few cool features within Google, in terms of more detailed searches and just having a bit of fun. We discuss some of these little useful tricks below:



5 Apps to Boost Business Productivity

By Shan Balasuriya Posted Date: 2014-07-24

As a small business owner when you go about your day to day business activities it is important to be able to increase efficiency wherever possible. Wasting precious time with the clutter of digital documents, emails and even the general organization of certain tasks is not something you can afford. Today there are plenty of mobile apps designed for both android and apple devices that can help streamline your business operations.

Today we discuss 5 mobile apps that can save you time and help you stay organized, these software solutions will no doubt help boost your business productivity: