5 Useful Social Media Marketing Tools for Small Businesses

By Shan Balasuriya Posted Date: 2014-09-24

Having a good online presence for your business not only depends on a quality website but requires a degree of strategic marketing too. There is no point having a high-end, professional website if people don’t know about it. There are many ways you can market your business on the internet including email-marketing and Google Advertising, however we want to talk about one that is quickly becoming the most effective and important form of online marketing today – Social Media Marketing.

Social media is something a majority of internet users interact with on a daily basis and there are so many different types of social media available too. The most popular ones with the largest number of users include, Facebook, Twitter, Google + and LinkedIn. The first step to social media marketing is to create relevant business pages and accounts on these networks, and then start using them to interact with your customers as well as showcase your products or services. Social media is a great way to make people aware of what your business has to offer as well as your achievements. Regularly updating and posting will result in your pages being seen and interested people interacting with your posts in real time, this is a great way to improve brand recognition and generate traffic to your website...



Your Website Security Can Now Affect Google Search Rankings

By Shan Balasuriya Posted Date: 2014-09-09

Google, the technology and search engine giant, recently revealed in an official blog post that they will be starting to factor in security when determining search rankings for websites. Google will start to give a higher priority for websites that incorporate encryption and such secure websites can hence show up higher in search rankings. This makes https and website encryption another thing to consider when doing search engine optimization on your website. 

In the blog post, two Google webmaster trends analysts wrote “We’re also working to make the Internet safer more broadly. A big part of that is making sure that websites people access from Google are secure”. Google has even set up a specialized research team called ‘Project Zero’, this consist of a team of security researchers who are dedicated to making the internet a safer place...



5 Useful SEO Tools to Help Optimize Your Small Business Website

By Shan Balasuriya Posted Date: 2014-08-14

If you have recently developed a business website for your company and are having trouble generating traffic and appearing on search engines, the SEO is the answer you're looking for. Search Engine Optimization or SEO should be a business websites best mate. In addition to driving traffic to your website and improving search rankings, SEO can also help expand your business reach, build brand recognition and eventually generate leads resulting in more sales.

SEO is something that must be monitored and done over time, and requires a certain level of planning and expertise. If you are a small start-up business and can't afford to spend much money on professional SEO services then it may be an option to consider doing it yourself. Although you'll have to be tech savvy and a quick learner, the following SEO tools can help you understand what needs to be done. These tools can help you improve your website's SEO:



10 interesting things you can do with Google & Some of Googles hidden secrets:

By Shan Balasuriya Posted Date: 2014-08-01

Google is the place most of us turn to when we want to find something on the internet. Several billion searches are made on Google each year, but a majority of users wouldn't have known Google can do a lot more as well as provide delightful bits of hidden entertainment. Google developers and engineers have hidden a few cool features within Google, in terms of more detailed searches and just having a bit of fun. We discuss some of these little useful tricks below:



5 Apps to Boost Business Productivity

By Shan Balasuriya Posted Date: 2014-07-24

As a small business owner when you go about your day to day business activities it is important to be able to increase efficiency wherever possible. Wasting precious time with the clutter of digital documents, emails and even the general organization of certain tasks is not something you can afford. Today there are plenty of mobile apps designed for both android and apple devices that can help streamline your business operations.

Today we discuss 5 mobile apps that can save you time and help you stay organized, these software solutions will no doubt help boost your business productivity:



5 Apps to Boost Business Productivity

By Shan Balasuriya Posted Date: 2014-07-24

As a small business owner when you go about your day to day business activities it is important to be able to increase efficiency wherever possible. Wasting precious time with the clutter of digital documents, emails and even the general organization of certain tasks is not something you can afford. Today there are plenty of mobile apps designed for both android and apple devices that can help streamline your business operations.

Today we discuss 5 mobile apps that can save you time and help you stay organized, these software solutions will no doubt help boost your business productivity:



5 Apps to Boost Business Productivity

By Shan Balasuriya Posted Date: 2014-07-24

As a small business owner when you go about your day to day business activities it is important to be able to increase efficiency wherever possible. Wasting precious time with the clutter of digital documents, emails and even the general organization of certain tasks is not something you can afford. Today there are plenty of mobile apps designed for both android and apple devices that can help streamline your business operations.

Today we discuss 5 mobile apps that can save you time and help you stay organized, these software solutions will no doubt help boost your business productivity:



5 Apps to Boost Business Productivity

By Shan Balasuriya Posted Date: 2014-07-24

As a small business owner when you go about your day to day business activities it is important to be able to increase efficiency wherever possible. Wasting precious time with the clutter of digital documents, emails and even the general organization of certain tasks is not something you can afford. Today there are plenty of mobile apps designed for both android and apple devices that can help streamline your business operations.

Today we discuss 5 mobile apps that can save you time and help you stay organized, these software solutions will no doubt help boost your business productivity:



5 Apps to Boost Business Productivity

By Shan Balasuriya Posted Date: 2014-07-24

As a small business owner when you go about your day to day business activities it is important to be able to increase efficiency wherever possible. Wasting precious time with the clutter of digital documents, emails and even the general organization of certain tasks is not something you can afford. Today there are plenty of mobile apps designed for both android and apple devices that can help streamline your business operations.

Today we discuss 5 mobile apps that can save you time and help you stay organized, these software solutions will no doubt help boost your business productivity:



Some Useful Tips When Reviewing Your Website's SEO

By Shan Balasuriya Posted Date: 2014-07-03

Search Engine Optimization is fundamental for any newly designed or existing websites. SEO for business websites is a great way to create an online presence, drive traffic as well as generate leads and conversions through your business website. It is important that SEO is made an integral part of any small business online marketing strategy so that the business website will effectively appear in search results.  

Here are some tips to look into when reviewing your website SEO...