Quick Tips to Successful Search Engine Marketing

By Shan Balasuriya Posted Date: 2017-05-29

Quit Tips to Search Engine Marketing

Understanding how search engines such as Google work when it comes to their organic results (SEO) and paid advertising (AdWords Marketing) can be daunting. Discussed below are some quick, useful tips to help you market your business on search engines and improve visibility...

Tips on driving traffic to your blog

By Shan Balasuriya Posted Date: 2017-03-16

Drive web traffic to your blog

Setting up a blog is good for SEO, creating a platform that provides fresh content to your visitors while also allowing you to build internal links on your website. Blogs are a great way to provide useful information, news and articles to your website users, thus generating better traffic on the site and facilitating better search rankings.

So now that you have a blog page on the site, it’s just a matter of writing informative posts and publishing them right? Slow down! In addition to ensuring the target market finds the blog interesting, it’s important to make sure they would be keen on exploring and reading other articles you provide and maybe even sign up to your regular posts.

Discussed below are five search engine optimisation (SEO) tips for your blogs...

The Power of Anchor Text: Backlinking Done Right! – Part 2

By Shan Balasuriya Posted Date: 2017-02-09

Backlinking Part 2

The first step to creating a natural anchor text profile that would not be penalized by the Google Penguin Algorithm is to know and understand the various different types of anchor text:

  • Branded Anchor Text: This is the term given to anchor text that uses your brand name within it. If you have a branded domain this can be the safest type of anchor text. In the case of exact match domains it can be a potential risk.

  • Naked Links: Any anchor text that actually displays the URL of the link rather than a placement text is knows as a naked link or naked anchor.

  • Generic Anchor Text: This is usually a generic term, the most commonly used ones are call-to-action texts (CTA’s) that aim to influence a user into performing an action. An example is: “click here”...

The Power of Anchor Text: Backlinking Done Right! – Part 1

By Shan Balasuriya Posted Date: 2017-01-05

Backlinking for SEO using Anchor Text

The anchor text is the term used to describe the visible, clickable text in a link that is found within website content. The anchor text can also be explained as the visible text description of a link. The HTML code below is used to define an anchor text for a link within content:

<a href= https://www.examplewebsite.com/>This Is The Anchor Text</a>

Why is anchor text important?

Anchor text will always have some significance and impact on SEO as long as backlinks are considered important. Before the previous penguin update in 2012, the anchor text was the simplest way for Google algorithms to understand how relevant a link through to a website was from the content it was linking from.

As of late however, Google makes use of anchor text to identify spam and over-optimization, resulting in search rank penalties for websites that haven’t made use of anchor text correctly.

Prior to the penguin update, using anchor text for SEO was easy. You could just use your target keyword as the anchor text with a 100% exact match and your website would be ranked. As a result Google had to make a change, which they did with the Penguin updates. The initial penguin update completely changed how link building was done for SEO.

Any website making use of low quality, false or spam like links within their content in order to improve search ranking for specific keywords was penalised. They made use of the Anchor Text to determine whether a website was building artificial or spammy backlinks to gain better rankings....

Tips for an SEO Friendly Web Design:

By Shan Balasuriya Posted Date: 2016-10-17

Useful Tips for SEO Friendly Web Design

The whole point of designing a high quality website is to create an online presence. The primary purpose the website serves is to help people find your business, learn more about your services and/or purchase your products. The websites are designed with real people in mind and made to target them in order to convert them form visitors to customers.

So how do we visitors end up on your website in the first place? – there are so many ways people find you online from social media shares, to direct website references visual Ads and even business cards, but a large majority of them would be looking for your services or products using a search engine. The most popular of them all being Google – hence why they dictate most of the rules in the world of SEO.

So when building a new business website, it’s important to take into consideration the value of SEO and build a website that is  search engine friendly or SEO friendly. Below we discuss some tips to creating an SEO friendly website...

Google’s Latest Penguin 4.0 Update is Here!

By Shan Balasuriya Posted Date: 2016-10-03

The Google Penguin 4.0 Update

Google has recently revealed that they are making an update to the Penguin module of their search algorithm. Traditionally, the penguin update was designed to target spammy links on a website (unnatural links back to the website or its search results). The last update to the Penguin algorithm was back in October 2014, so two years later and Google has released a new version 4.0 – a new update from Google usually causes a bit of panic in the SEO digital marketing space. Websites will need to be reviewed quickly so they aren’t devalued in rank as a result of the update.

With the previous updates, the penguin algorithm would penalize websites deemed spammy and their rankings brought down in search results – The websites will then have to be checked and spammy backlinks removed/updated, after which you’d have to wait for Google to perform a refresh in order for rankings to go back up. According to Google the latest Penguin update means the days of waiting for a refresh is long-gone. In addition to this they also say that spammy links won’t necessarily affect the whole website but can impact individual pages or groups of pages.

The actual updates that Penguin 4.0 brings to the search engine algorithm are...

Tips to building an SEO friendly Website

By Shan Balasuriya Posted Date: 2016-09-19

Tips to building and SEO friendly Website

Websites have become an integral part of business and is the foundation of building a strong online presence. They are essentially a way of providing your target market with information about your business products and/or services, while also providing them with the options of making purchases online. Your customers can now learn about and purchase those products and services while on the move or from the comfort of their homes.

Although the website user interface and content must take the visitor into careful consideration in order to give them the best possible browsing experience, it is also important to consider how search engines will rank and index the website. People look for and find things online using search engines, so in order to be found your website must be search engine friendly.

Below we discuss some tips to consider when building a website in order to make it SEO friendly...

Google’s Latest Penguin Update is coming soon – Find out how this will affect your business!

By Shan Balasuriya Posted Date: 2015-12-10

Google has announced the release of the latest Penguin update to their search engine algorithm. With each major update Google tends to cause panic in the world of SEO as some websites feel the full force and can get penalized resulting in a loss of ranking. So regardless of whether your website is new and is yet to be search engine optimized or whether you’ve already managed to optimize and improve organic search rankings, it is important to know how the new updates can impact you.

Google’s first release of Penguin was back in April 2012 and ever since, the Penguin update has always been designed to target forms of black-hat SEO (especially relating to unnatural links) that can result in an increase in page rank through manipulation. Some of these black-hat methods include buying links or having several spammy backlinks from websites that are completely unrelated to your own. Until now Google’s penguin update was manually applied at various time intervals, this meant when the previous updates were rolled out and it had an effect on your website ranking you had to wait till the next update to see if improvements made have actually had a positive impact.

With the newest version of Penguin that’s said to be rolled out end of this year, Google has promised real-time updates which are a huge deal. With real time updates web masters and publishers don’t have to wait for the next roll out of penguin to find out if improvements have taken effect but will know straight away. So as you make improvements Penguin will notice you have addressed the issues and it will reflect on your page ranking in real time...

Google Advertising Works

By Shan Balasuriya Posted Date: 2015-02-18

Major advantage of Google Adwords is that, it is quick and you do not have to wait until Google awards your SEO work to get you on the top. The advertised business or website will automatically come to the top as soon as a Google Adwords campaign is started.

Why content marketing is important?

By Shan Balasuriya Posted Date: 2015-02-05

Research suggests that by 2020, 85% of potential customers will have an online customer experience before they make contact with a representative. It is therefore essential that businesses facilitate their client’s needs efficiently in the online space.

Content Marketing forms an integral part of every business as it is a deciding factor in how vastly people know about a business and how much they would prefer a particular business.

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