The Best Google Tools and Services for Your Business - Part 2

By Shan Balasuriya Posted Date: 2014-04-30

Last week we discussed the Google Apps productivity suite and how it can help with your business, today we discuss a few more useful Google Services and tools that can further enhance and help your business grow.

  • Google Places: This is a free service from Google that allows business owners to set up a record of your business in the Google database. Add details about your business such as the name, address, phone number, services, hours of operation etc. and the information will appear with a small map on relevant Google search results. Google places will look at your business location, as well as other details to determine its relevance to a search made and since Places is a Google product relevant listings usually appear on the top of search results. This service is available regardless of whether you have a website or not and if you still don't have a Google Places listing for your business is time to make one now.


The Best Google Tools and Services for Your Business - Part 1

By Shan Balasuriya Posted Date: 2014-04-24

Google has already integrated itself into our day to day lives in the form of Google mail and the most popular Google Search. Although a large majority of people use Google services at some point during their day to day internet browsing, we still tend to overlook many of the great tools available to us. Google has a number of extremely useful tools from a business perspective and if incorporated correctly into your business it can help significantly improve productivity, team work & efficiency as well as help market your business further. Some of these tools you may already be using, like Google Docs, Google Calender and even Google Hangouts - all of which have powerful business applications too. Listed below are some of the most useful Google tools to integrate with your business...



The Must Have Google Chrome Extensions

By Shan Balasuriya Posted Date: 2014-04-10

The Google Chrome browser has become the most popular and widely used browser overtaking its competitors with an average market share of about 43%, Chrome has a lot of reasons for getting ahead and this is the browser that you should be using if you don\'t already. Last week we discussed the best browsers and their various features, today we discuss the top Google Chrome extensions and how they can help significantly improve your web browsing experience.

Browser extensions are additional tools and features that can be incorporated into your browser, these generally help with productivity, privacy and can save you time as well. Although these extensions can be useful it\'s important to carefully select the ones you need; too many will slow down your system, and not enough and you maybe depriving yourself of some of the most useful tools...



The Best Web Browsers - Which one should you be using?

By Shan Balasuriya Posted Date: 2014-04-03

One of the most used software on a computer is the web browser, especially in the modern world, when considering the growth in the number of users on the internet. Google Chrome, Internet Explorer, Safari and Mozilla Firefox are some of the popular browsers which most people would have heard of at some point. These web browsers are usually freely available to download but a lot of people tend to stick to the browser that they get used to and ignore the rest regardless of which one would be better for them. Is the performance of all web browsers the same? And which one is better? Find out below...



How to Start a Blog - The 5 Main Steps

By Shan Balasuriya Posted Date: 2014-03-27

A blog is an online webpage or website through which you share information in the form of posts. A blog has now evolved into more than just a way to express your ideas, opinions and skilled knowledge. Individuals as well as businesses now make use of blogs to make updates about their company work, promote a product, create brand recognition and build a following to eventually generate traffic to their business websites. Getting started with a blog is relatively easy and is good way to start promoting your business, start discussions and create awareness, below we discuss the main steps involved in setting up your blog for the first time....



5 Simple Secrets to keep your website ahead of the competition

By Shan Balasuriya Posted Date: 2014-03-21

As the number of users on the internet continues to increase at an exponential rate the world of online business is also developing equally fast. The online marketplace is now larger than ever and more and more businesses are creating an online presence to tap into this market. This boom in online business presence is resulting in more people doing their shopping and finding services over the internet too, which means that online sales will only grow further. This kind of growing market means that you must try to keep your website always one move ahead of your competition so you can tap into this new wave of online shoppers with success. Below we discuss some tips to keep your website one step ahead...



How Google Analytics Can Help Maintain & Improve Your Website:

By Shan Balasuriya Posted Date: 2014-03-07

Website analytics in general is what the name suggests; it is an analysis and breakdown of data relating to your website. Website analytics provide you with very useful insights into the way your website runs. Information such as the number of people coming to your site, where they are coming from, how they found you, their locations, the search terms they used, what they are looking for on your site, which pages they look at, the path they take and at which point they leave.  

There are a variety of analytics software available on the market but the most popular one is Google Analytics. In addition to being a free software Google Analytics is also very reliable, accurate and quite user friendly. Initial set up of the software may require the expertise of a web developer, but once the analytics tracking is set up it's a matter of logging into the Google Analytics system online and monitoring your website statistics.

Analytics is the most effective way of identifying whether your website is performing its job correctly and at its optimum. To put it simply Google Analytics can be used to get more customers by monitoring how visitors react to your website and making changes accordingly to give them what they want. 



Signs that your website is out-dated and needs revamping

By Shan Balasuriya Posted Date: 2014-02-24

Your website is the face of your business on the internet and has a major impact on how potential customers perceive your brand or service. Having a website with a great design that is properly updated can provide increased brand recognition as well as result in more leads and conversions. We discuss some of the key symptoms of an ailing website and how you can bring it back to life... 



Tips to Acquiring a Domain Name:

By Shan Balasuriya Posted Date: 2014-02-18

A domain name is the address that is entered into a web browser when visiting a specific website. Choosing an ideal domain name for your business website is an extremely important aspect of creating a good online presence. Below we have discussed some useful tips to securing a domain name.

  • Domain Name Choice:
    Choosing the right domain name can play and important role toward the success of your business, it is like deciding on the name of your company or brand of product. It is important to conduct thorough research when selecting your domain name, see what customers like and what they use to search for your service. You can do this by conducting surveys or just by simply asking customers when you interact with them. Consider the originality of the domain name, how easy it would be to search for it, and how catchy it is.


Ways to Boost Your Business with Facebook

By Shan Balasuriya Posted Date: 2014-02-05

Facebook is an exceptional tool to promote your business and brand if used correctly. With facebook you can improve your brand recognition as well as customer loyalty, in addition to this facebook also helps with creating a potential customer base and increasing awareness. Below are some useful tips to using facebook to boost your business.

 

  • Engage with your customers:
    The main goal when posting to your company facebook page must be to captivate the attention of your audience. Facebook is a great tool to put a personal touch to your brand, take the opportunity to engage with customers just the same way that a person can with quality service in a shop. Yes, facebook is a good way to market your website and products and generate more clicks, but it’s important to keep in mind that people don’t want to be advertised and sold to all the time. What’s more important is to initially build a name for your brand amongst your followers.