Define Your Ideal Customer Before Conducting Any Online Marketing:

By Shan Balasuriya Posted Date: 2016-06-14

Importance of Defining your Ideal Customer

Online marketing for your business can be an excellent way to get visitors to your website and generate more leads. A good digital online marketing strategy can significantly improve the inquiries you get through your website and improve your online sales. One of the most important elements of an effective marketing strategy is to define your ideal target customer profile. Effectively identifying what attributes make up your ideal customer will allow you to build a tailored business message, services and/or product. Knowing your ideal customer will also help your business improve sales and provide better support.

Primarily understanding the problems that your business or website aims to solve is the first step in defining the ideal customer. Once you have an idea of what problems your business aims to tackle, you can then start to work out who is likely to suffer from these problems, this will be the outline of your target customer...

The wonders Digital Marketing can do for your Business

By Shan Balasuriya Posted Date: 2016-04-19

The wonders Digital Marketing can do for your Business

As a business owner it is important to think of your website as just one part of a bigger picture. Regardless of whether your business website exists to provide information to customers or make online sales as an e-commerce site, marketing is an integral part of it. There is no point in having a good website if you do not have enough traffic to it. It’s like opening a fancy new shop and no one knowing about it; without awareness and recognition people are not going to visit.

This is where digital marketing comes into the picture, it’s absolutely necessary to include a carefully thought out digital marketing strategy that can be executed before and after the website launch. Generally a good web design agency will be able to provide you with a combined package that includes the development of the website and a tailored digital marketing plan that suits your business needs.

Discussed below are some things to consider as part of your digital marketing strategy, how they can help improve your website traffic and eventually contribute to the growth of your business...

So your website’s ready for launch? The things to consider before you do

By Shan Balasuriya Posted Date: 2016-04-12

Launching Your Website Things To Do

After all the planning, decisions and hard work is your website finally complete and ready for launch? Having a fancy new website is great but there are still a few things you should look into before going live with it.

A website is usually only as good as its design and content. Once your website is finished and ready for launch it’s very important to first check the content. Proof read text content on every page; this is not just for the paragraphs of information but all links as well. Making sure that all the text on the website uses correct grammar and spelling is very important as it can directly impact the impression people get on your business and brand.  It’s like opening a new restaurant and having misspelled items on the menu, not the best way to start off things is it? – So always proof read content and make sure it is up to scratch.

The second thing to look at would be your basic SEO. By basic SEO, we mean making sure your site structure is ready to accommodate SEO updates in the future. This is also important even if you don’t plan on implementing SEO on your website as Google requires that websites meet a certain standard online, a part of that standard is having a good site structure...

Why it is important to make your website mobile responsive in 2016

By Shan Balasuriya Posted Date: 2016-03-03


Today mobile devices have a significant presence in our lives, with them impacting almost everything we do in some way or another. Whether it’s to make a simple internet search, to make an online purchase or restaurant booking and even to just find out more about what’s around you – the mobile device would have a small role to play. Having a responsive website design is not something that’s optional for companies to have, as a majority of visitors to your website are most likely viewing it on a mobile device.

In addition to providing your customers and potential customers with a high quality website that they can view on any device, a responsive website design also provides many other advantages to a business including various cost benefits. Some of these advantages are discussed below...

How technology can help streamline your business process

By Shan Balasuriya Posted Date: 2016-02-23

How technology can help streamline your business

For most small businesses and start-ups, making use of technology in the right way within your business model can pave the way to smoother operation, improved productivity and increased profits. Although technology can do wonders to the efficiency of business, most business owners have no idea how they can implement and integrate the right IT systems into their organizations.

Given the highly competitive nature of business today, regardless of the industry, streamlining your business processes via the use of technology can be the competitive advantage you need to stay ahead. Below we discuss some ways to incorporate IT into your small business operations...


Making use of the holidays to plan your online marketing strategy for 2016

By Shan Balasuriya Posted Date: 2015-12-29

You may be making use of the holidays to unwind and relax somewhere with your family, enjoying the free time. Why not make use of a little free time to think about and plan out next year’s online strategy for your business. As business leaders throughout the year you tend to postpone tasks such as revamping your business website and online marketing strategies for later. Although these may be seemingly unimportant tasks at the time they can in fact significantly impact your business, postponing your online strategy can result in missed opportunities and your business lagging behind the competition. Using the holiday to plan how you want to proceed with improving your business presence on the internet is a great way to be ready for the New Year. Below are some things to consider and questions to ask when planning your online business strategy...

How to avoid being a victim to scams this holiday season

By Shan Balasuriya Posted Date: 2015-12-24

The Christmas and New Year holiday season is the busiest time for retail with millions of people around the globe rushing to buy gifts for their loved ones. Each year the sales figures for online retail keep hitting record new highs especially during this season. While online retailers find new ways to improve sales through marketing and e-commerce there are as many cyber criminals looking for ways they can scam and profit from the increased rush to buy. Knowing how to identify scams and threats is a great start to protecting yourself online. In todays post we look at some tips that can help prevent you from being an unsuspecting victim of scam and fraud...

Why a Google places account matters for your restaurant, pub or nightclub

By Shan Balasuriya Posted Date: 2015-10-29

Thanks to the Internet and the boom of portable technology now finding a product or service is easier than it has ever been before. People search for whatever they need directly on their phones while on the move, with GPS technologies incorporated into the devices a simple Google search for a restaurant or bar will show what’s nearby to you with a display of contact details and reviews. This is all thanks to Google Places – This is a service that allows businesses to be listed on Google Maps, this makes it easier for your potential customers to find you. A Google Places listing plays a vital role in local SEO and can help connect people within your locality to your restaurant or bar. As a business that targets more of the local customer base rather than a global audience like in the case of a restaurant, pub or nightclub, Google Places can do wonders to the growth of your business...

Australian Small Businesses are falling behind Online

By Shan Balasuriya Posted Date: 2015-02-25

In a research conducted by Australian Bureau of Statistics, shows that among businesses comprising of 0-4 people, only 36% of the businesses have an online presence.

Increase your Online Sales with Free Shipping

By Shan Balasuriya Posted Date: 2015-02-11

Customers are being attracted and pushed to purchase more from online retailers by providing them with attractive discounts and at times, free shipping too! However, it has been found that customers actually end up shopping more when are tempted with free shipping.