5 Tools to Increase Business Productivity and Efficiency

By Shan Balasuriya Posted Date: 2016-09-12

5 Tools to Increase Business Productivity and Efficiency

In today’s technology dependent world a majority of small businesses are driven by a combination of productivity and collaboration. Incorporating various technologies has streamlined business processes while improving productivity and allowing for collaboration between teams in real time (even if they are in different parts of the world).

So as a small business what are the tools that can help improve the productivity and efficiency of your business and direct you to greater success? In this age of tech, there are now a number of online tools that have made it easier for teams to work together, manage projects, communicate effectively, delegate responsibilities, prioritize tasks as well as manage accountability.

There are a variety of both web based and native device apps that can be used, it’s only a matter of finding out which tool is the ideal fit for your business. Below we have listed out and discussed a few useful online tools for small businesses...



What is Google AdWords & Pay per Click Advertising?

By Shan Balasuriya Posted Date: 2016-08-29

What Is Google AdWords and PPC

Google AdWords is a service provided by Google the search engine giant. It is an advertising service for businesses allowing them to purchase advertising space on Google Searches, websites on the Google AdSense network and on YouTube. As of last year Google had a 30% share of the entire digital advertising making it the single largest player.

The Google AdWords program provides businesses with a tool to analyse search data, set online advertising budgets and set a bid or price the business is willing to pay per click – hence the term Pay per Click (PPC) advertising...



The Perfect Formula for an 'All-in-1' Online Marketing Strategy:

By Shan Balasuriya Posted Date: 2016-08-22

The Perfect Formula for an Online Marketing Strategy

Marketing is something that is in the realms of endless possibilities, especially in the modern day with the emergence of hyper connectivity as well as the popularity of mobile internet and social media. This basically means there are numerous different strategies that can be employed in order to improve your business brand recognition and convert new customers. Having so many marketing options can make you ask yourself the question: “am I choosing the right combination of strategies?”

One of the best solutions to deciding on the ideal formula for your marketing is to treat your marketing strategy as an ‘all-in-one’ combination of different tactics rather than treating them as individual ones. The goal here is to create a system that constantly drives traffic back to your website where you can then convert the traffic into real paying customers...



5 Ways to Improve Your Online Presence

By Shan Balasuriya Posted Date: 2016-08-15

5 Ways to Improve Your Online Presence:

Although there is not much a digital marketer can do about the problems caused by changes to search engine and social media algorithms, there are improvements you can make to your overall online marketing strategy which can eventually impact your customers’ decisions.

Regular updates and tweaks to the online store or business website has become the standard response mechanism to keep up with search engine and social media algorithms in order to improve business. But creating an attractive online store or an eye catching e-commerce website and publishing fresh engaging content is just one piece of the digital marketing pie.

Businesses have to look at alternative ways to provide users with a reason to visit your website and purchase your products or service. This requires more than the standard SEO updates and strategies. Discussed below are five ways to improve your online business without relying solely on SEO and social media marketing...



The future of mobile search trends for 2016 and beyond

By Shan Balasuriya Posted Date: 2016-08-08

Mobile Search Trends

The use of mobile devices has drastically increased over last several years and is now at an all-time high. People are now using mobile devices or smartphones as their primary tool for day to day internet browsing and especially to make searches. With the ability to perform an on the spot search at any moment you need, the devices have revolutionized the way people browse on the internet.

The fact that people are now using mobile devices to make online searches as and when they please has a significant impact on web design and SEO. Below we discuss some of the mobile search trends and what it means for business websites...



How to achieve the best content marketing strategy? - The 6 steps

By Shan Balasuriya Posted Date: 2016-07-25

6 Steps to achieving the best content-marketing strategy

Content marketing has becoming increasingly popular as part of a business/brands marketing strategy. The reason behind this is partly due to the many benefits it has to a business as a result of good content marketing. Some such benefits are things like: enriched brand recognition and reputation, improved SEO and even a better social media presence and popularity.

Content marketing can seem like a fairly straightforward process and this apparent ease of executing a content marketing strategy is a reason why it has gained popularity amongst businesses and their marketing teams. However, thinking that it is easy or that you can improvise your way through content marketing (without a real strategy) can actually hurt your brand or businesses rather than develop the marketing and exposure it gets.

The reality is if you want your content marketing to succeed then you need a strategy, a good one too. Below we discuss some steps that can help you develop an effective content marketing strategy...



How can Small Businesses take advantage of the Pokémon Go hype?

By Shan Balasuriya Posted Date: 2016-07-18

This is the latest viral phenomenon to hit the mobile gaming market and the internet for that matter. Pokémon Go is a location-based gaming app developed by Niantic Labs in partnership with Nintendo, and to say it is ‘blowing up’ is no exaggeration. The daily average users for the app have already surpassed that of social media applications like Facebook, Snapchat, Twitter and Instagram.

pokemon-go-for-small-business

The app which was initially only released on the US, Australia & New Zealand app stores (both android and apple) has seen a large number of downloads. This Pokémon app is something that appeals to a large demographic of people – from the 90’s kids who used to collect the cards to the current generation of young ones who are just learning about the world of Pokémon. This large demographic is what has resulted in the significant surge in downloads as well as daily users. The value of Nintendo alone has risen by about $7 billion in the week since the apps release.

So as you can probably tell the Pokémon Go hype is very much real, so how can small business owners use this hype to help promote their businesses?...



Determine the ideal online marketing budget for your business:

By Shan Balasuriya Posted Date: 2016-07-11

How much should you spend on online marketing?

So you have an amazing new business website but you have no clue how to get it in front of your target audience and increase website traffic.  This is where digital marketing (online marketing) comes into play. For any business that has a presence online, digital marketing is what allows you to promote your business on the internet and improve brand recognition and awareness. This can ultimately lead to improved conversions and sales.

A common question we tend to hear is “How much should I spend on marketing?”- unfortunately there is no way to define a fixed amount since there is no ‘one-size-fits-all’ budget or strategy for online marketing because every business is unique. However if you carefully plan exactly what you want to do with online marketing and promoting your business, this can help you determine an idea of what sort of marketing budget to set. Below are some tips to help gauge your marketing budget...



What to post in your business website blog:

By Shan Balasuriya Posted Date: 2016-06-27

What to post in your business website blog

Blogging is a great way to engage with your customers and potential customers while also generating good traffic to your website. In the previous post we discussed the importance of having a blog on your website. Once you have set up a blog page you need to start making relevant posts, below we discuss some of the points to look at when deciding what to post in your business website blog and how.

Blogs make for a great marketing platform for telling your story and the story of your business. Blogs also help you get noticed by search engines too...



The importance of having a blog on your website

By Shan Balasuriya Posted Date: 2016-06-20

Why is it important to have a blog?

Is blogging really a necessary part of a business website? One of the first things that business owners would find when researching on search engine optimization (SEO), are blogs. Blogs have gained a reputation for being a very useful tool in order to boost website SEO and improve search rankings. The purpose of blogs are not just limited to SEO, they have a few other advantages to your business too. Some people would debate about whether blogging is still relevant, especially with the use of social media as a marketing platform. It is important to understand what a blog does, why it helps and why it should be an integral part of your website and online marketing strategy.

What is a blog?

A blog is no more than a collection of articles or posts about certain topics. Blogs generally provide readers with information, news, tips and guides about a specific topic or range of topics.

So what is the importance of a blog and how can it help?

Discussed below are four of the main reasons why blogging is integral to your online marketing strategy regardless of whether you are a small business or large organization...