How you can protect your business from credit card fraud:

By Shan Balasuriya Posted Date: 2017-12-11

protecting your business from credit card fraud

Accepting and processing credit card payments is a standard with almost any business today. This is especially true for businesses that sell products and services online. Sadly though, cyber criminals are aware of the surge in credit card use online and attempt to profit from this illegally. Credit card fraud is a major threat to your business and can affect your reputation while also incurring a financial loss.

Discussed below are some tips that can help you protect your business from credit card fraud...

How to make your small business startup appear bigger:

By Shan Balasuriya Posted Date: 2017-10-30

How to make your business appear bigger than it is

As a small business startup, you are generally limited in resources and sometimes unable to have separate departments or even a physical office. But customers like to see a professional image and like to know that they are purchasing products or services from a reputed company they can rely on. One of the things that play into this trust factor is the size of the company - generally larger businesses are likely to have better customer support.

Even organisations that are massive corporations today were once a small business with limited resources. Google and Apple for instance were both started in a garage by entrepreneurs with limited business knowledge, but now are one of the largest companies in the world.

The problem with the perception of ‘Small’ is that people are trained to think that the size and scale of your business directly relate to the quality of your products or services, the reliability, cost and after-sales support. People assume that because you don’t have a big office with a dedicated team of employees that you aren’t professional.

Discussed below are some tips on how you can make your business appear bigger to your customers...

Starting an online business - The how to guide!

By Shan Balasuriya Posted Date: 2017-10-09

How to start an online business

When it comes to starting an online business there are overall set of strategies to execute in order to ensure its success. Many people have been able to start and grow and online business by making use of the steps outlined below. Anybody from a new entrepreneur to a veteran can make use of this process to ensure success:

  1. Find a need and provide the solution: A lot of people thinking of starting an online business tend to look for a product they can sell first and then a market to sell it to. This is not the best strategy; instead it’s always best to start with identifying the market. Find a group of people who are searching for a solution to a problem and can’t seem to find it. Make use of social media and online forums to see what questions people are asking for and what they are looking for. Perform keyword research to figure out what people are actually searching for. Identify and check your competitors’ websites, take note of what they are doing to fill the demand (or solve the problem their customers face). Find out what they are doing to make themselves stand apart from the rest. Once you have all this information you can use it to create a product for a market that already exists and do it better than all the competition...

How to protect your business from cyber-attacks in 2017

By Shan Balasuriya Posted Date: 2017-10-02

How to protect your business from cyber-attacks in 2017

With the increased dependency of businesses on the internet and online services, the vulnerability to cyber-crime is also increased. Hackers and online criminals are finding more innovative ways to steal data, scam and even hold information hostage from businesses in order to get a quick payout.

As a small business that operates using online services and stores data on the cloud it is essential to have measures in place in order to protect your business. If you become a victim of cyber-crime it can negatively impact your day to day operations, destroy your brand reputation while also affecting your bottom line in addition to other losses that could be incurred.

Discussed below are some useful security tips to protect your business and its data from online criminals...

What you can do to keep your website secure from hacking:

By Shan Balasuriya Posted Date: 2017-08-08

Keeping your website secure

As a business owner that relies on a good online presence or effective e-commerce website, there is nothing worse than being hacked. There a variety of hackers out there and in some cases a vulnerability in your website can result in loss of valuable data, your content being altered or deleted and even your business data being held for ransom (known as ransomware).

As a small business owner with a basic website you may be under the impression that your site has nothing worth getting hacked for, but websites big or small are compromised all the time. Most website hacks are not necessarily to steal data or vandalize your website but rather to use your server as a relay to send spam mail or set up a temporary place to share files (which could be of an illegal nature).  A lot of smaller hacks are automated using scripts that explore the internet to find websites with well-known vulnerabilities and exploit them.

Discussed below are some ways you can protect your website and prevent hacking...

What can good web design & SEO do for your medical centre?

By Shan Balasuriya Posted Date: 2017-07-11

Website Design for Medical Centers

In today’s technology driven world a large percentage of the population are connected online via mobile devices. Whether it is via a tablet or a smartphone a majority of people tend to use the internet in some way or the other when going about their daily lives. The fact that people are turning to the internet to find solutions, means that they even search for doctors or medical health services online. In addition to looking for various health services online, patients now prefer to book appointments online from the comfort of their smartphone rather than having to phone in or visit the centre in person.

These trends in mobile internet usage brings to attention the importance of having a good online presence for your medical centre as there are many benefits to both the centre and its patients by doing so....

The benefits of working with a professional web design & digital marketing agency:

By Shan Balasuriya Posted Date: 2017-05-12

Why a professional web design agency?

As marketing budgets become tighter, companies struggle to find ways to get the most ‘bang for their buck’ when it comes to implementing a digital marketing strategy that creates brand recognition, improves lead generation and increases overall sales.

One method of doing this that even some larger businesses are incorporating is to use the services of an external firm that specialises in digital marketing. This can be just for specific projects or even for all digital marketing being done for the business.  Some of the benefits of working with an external marketing agency rather than hiring within include...

The Best Practices Of Website Design:

By Shan Balasuriya Posted Date: 2017-04-07

Web Design Best Practices

A website design is an essential part of any business in the modern era, It is as important as having a business phone or email. The business website is what people would generally turn to for information and is also a great platform to improve exposure and improve your customer base. Building a website for your business is an absolute necessity and is a key part of business development, to put it simply an online presence is vital to keep up with the fast pace modern mobile world.

Considering the importance of a website to a business or brand, when getting one designed its imperative that you adhere to industry best practices and incorporate it into your design. This will ultimately lead to better value for your business...

Why enable HTTPS on your website?

By Shan Balasuriya Posted Date: 2017-01-31

Is your website https browser ready?

The ‘S’ in HTTPS stands for SSL (Secure Socket Layer), which is basically the technology that encrypts data between a website and a user to prevent hackers from intercepting sensitive information. But why is there a sudden stress in the importance of enabling HTTPS on your website?

SSL and https have always been important especially for websites that deal with sensitive customer data such as shopping cart websites that process payments or websites that have customer logins. But as of late Google, the search engine giant has been stressing on the importance of enabling https on all websites – even incorporating it as part of their Google Chrome browser update. So now if your website is not https enabled (especially if you have customer login features and such) then Google will display a big red message to users saying that this website is unsafe. This can have a major impact on your traffic since a message like this could deter visitors from using the website.

In addition the above, according to a technical writer at Google, having https on your website has several benefits, a few of which have been discussed below...

Important mobile digital marketing trends to be aware of:

By Shan Balasuriya Posted Date: 2016-09-26

Mobile digital marketing trends to be aware of

The use of smartphones has sky rocketed over the last 2-3 years, resulting in more people searching for what they want using their mobile devices while on the move. More people are engaging with content on the internet via their mobile devices – this means that mobile digital marketing is a critical part of marketing for any modern business whether small or large.

Some mobile marketing trends have become very important that ignoring them could have a negative impact on how people perceive your business and its branding. Below we discuss some of the key trends that you must be aware of and consider implementing as part of the online digital marketing strategy for your business...