What you can do to keep your website secure from hacking:

By Ish Naeem Posted Date: 2017-08-08

Keeping your website secure

As a business owner that relies on a good online presence or effective e-commerce website, there is nothing worse than being hacked. There a variety of hackers out there and in some cases a vulnerability in your website can result in loss of valuable data, your content being altered or deleted and even your business data being held for ransom (known as ransomware).

As a small business owner with a basic website you may be under the impression that your site has nothing worth getting hacked for, but websites big or small are compromised all the time. Most website hacks are not necessarily to steal data or vandalize your website but rather to use your server as a relay to send spam mail or set up a temporary place to share files (which could be of an illegal nature).  A lot of smaller hacks are automated using scripts that explore the internet to find websites with well-known vulnerabilities and exploit them.

Discussed below are some ways you can protect your website and prevent hacking...



What can good web design & SEO do for your medical centre?

By Ish Naeem Posted Date: 2017-07-11

Website Design for Medical Centers

In today’s technology driven world a large percentage of the population are connected online via mobile devices. Whether it is via a tablet or a smartphone a majority of people tend to use the internet in some way or the other when going about their daily lives. The fact that people are turning to the internet to find solutions, means that they even search for doctors or medical health services online. In addition to looking for various health services online, patients now prefer to book appointments online from the comfort of their smartphone rather than having to phone in or visit the centre in person.

These trends in mobile internet usage brings to attention the importance of having a good online presence for your medical centre as there are many benefits to both the centre and its patients by doing so....



The benefits of working with a professional web design & digital marketing agency:

By Ish Naeem Posted Date: 2017-05-12

Why a professional web design agency?

As marketing budgets become tighter, companies struggle to find ways to get the most ‘bang for their buck’ when it comes to implementing a digital marketing strategy that creates brand recognition, improves lead generation and increases overall sales.

One method of doing this that even some larger businesses are incorporating is to use the services of an external firm that specialises in digital marketing. This can be just for specific projects or even for all digital marketing being done for the business.  Some of the benefits of working with an external marketing agency rather than hiring within include...



The Best Practices Of Website Design:

By Ish Naeem Posted Date: 2017-04-07

Web Design Best Practices

A website design is an essential part of any business in the modern era, It is as important as having a business phone or email. The business website is what people would generally turn to for information and is also a great platform to improve exposure and improve your customer base. Building a website for your business is an absolute necessity and is a key part of business development, to put it simply an online presence is vital to keep up with the fast pace modern mobile world.

Considering the importance of a website to a business or brand, when getting one designed its imperative that you adhere to industry best practices and incorporate it into your design. This will ultimately lead to better value for your business...



Why enable HTTPS on your website?

By Ish Naeem Posted Date: 2017-01-31

Is your website https browser ready?

The ‘S’ in HTTPS stands for SSL (Secure Socket Layer), which is basically the technology that encrypts data between a website and a user to prevent hackers from intercepting sensitive information. But why is there a sudden stress in the importance of enabling HTTPS on your website?

SSL and https have always been important especially for websites that deal with sensitive customer data such as shopping cart websites that process payments or websites that have customer logins. But as of late Google, the search engine giant has been stressing on the importance of enabling https on all websites – even incorporating it as part of their Google Chrome browser update. So now if your website is not https enabled (especially if you have customer login features and such) then Google will display a big red message to users saying that this website is unsafe. This can have a major impact on your traffic since a message like this could deter visitors from using the website.

In addition the above, according to a technical writer at Google, having https on your website has several benefits, a few of which have been discussed below...



Important mobile digital marketing trends to be aware of:

By Ish Naeem Posted Date: 2016-09-26

Mobile digital marketing trends to be aware of

The use of smartphones has sky rocketed over the last 2-3 years, resulting in more people searching for what they want using their mobile devices while on the move. More people are engaging with content on the internet via their mobile devices – this means that mobile digital marketing is a critical part of marketing for any modern business whether small or large.

Some mobile marketing trends have become very important that ignoring them could have a negative impact on how people perceive your business and its branding. Below we discuss some of the key trends that you must be aware of and consider implementing as part of the online digital marketing strategy for your business...



5 Tools to Increase Business Productivity and Efficiency

By Ish Naeem Posted Date: 2016-09-12

5 Tools to Increase Business Productivity and Efficiency

In today’s technology dependent world a majority of small businesses are driven by a combination of productivity and collaboration. Incorporating various technologies has streamlined business processes while improving productivity and allowing for collaboration between teams in real time (even if they are in different parts of the world).

So as a small business what are the tools that can help improve the productivity and efficiency of your business and direct you to greater success? In this age of tech, there are now a number of online tools that have made it easier for teams to work together, manage projects, communicate effectively, delegate responsibilities, prioritize tasks as well as manage accountability.

There are a variety of both web based and native device apps that can be used, it’s only a matter of finding out which tool is the ideal fit for your business. Below we have listed out and discussed a few useful online tools for small businesses...



What is Google AdWords & Pay per Click Advertising?

By Ish Naeem Posted Date: 2016-08-29

What Is Google AdWords and PPC

Google AdWords is a service provided by Google the search engine giant. It is an advertising service for businesses allowing them to purchase advertising space on Google Searches, websites on the Google AdSense network and on YouTube. As of last year Google had a 30% share of the entire digital advertising making it the single largest player.

The Google AdWords program provides businesses with a tool to analyse search data, set online advertising budgets and set a bid or price the business is willing to pay per click – hence the term Pay per Click (PPC) advertising...



The Perfect Formula for an 'All-in-1' Online Marketing Strategy:

By Ish Naeem Posted Date: 2016-08-22

The Perfect Formula for an Online Marketing Strategy

Marketing is something that is in the realms of endless possibilities, especially in the modern day with the emergence of hyper connectivity as well as the popularity of mobile internet and social media. This basically means there are numerous different strategies that can be employed in order to improve your business brand recognition and convert new customers. Having so many marketing options can make you ask yourself the question: “am I choosing the right combination of strategies?”

One of the best solutions to deciding on the ideal formula for your marketing is to treat your marketing strategy as an ‘all-in-one’ combination of different tactics rather than treating them as individual ones. The goal here is to create a system that constantly drives traffic back to your website where you can then convert the traffic into real paying customers...



5 Ways to Improve Your Online Presence

By Ish Naeem Posted Date: 2016-08-15

5 Ways to Improve Your Online Presence:

Although there is not much a digital marketer can do about the problems caused by changes to search engine and social media algorithms, there are improvements you can make to your overall online marketing strategy which can eventually impact your customers’ decisions.

Regular updates and tweaks to the online store or business website has become the standard response mechanism to keep up with search engine and social media algorithms in order to improve business. But creating an attractive online store or an eye catching e-commerce website and publishing fresh engaging content is just one piece of the digital marketing pie.

Businesses have to look at alternative ways to provide users with a reason to visit your website and purchase your products or service. This requires more than the standard SEO updates and strategies. Discussed below are five ways to improve your online business without relying solely on SEO and social media marketing...