How to build a brand that people love:

By Shan Balasuriya Posted Date: 2017-04-28

Building a brand that people love

The branding of a business plays a vital role in what the business hopes to achieve and how the business plans on portraying itself to its potential customers. Think about the biggest brands in the world, they developed such an image that some of them even have a cult like following. So how to these brands achieve such impact amongst their target market? When it comes to branding its important to keep in mind your business brand is like the living essence of what your business is about and the services or products it provides.

Below we discuss some of the important things to consider when building your business brand so it is one that people love and would be loyal to...



The secret to good ‘Call to Actions’ that convert!

By Shan Balasuriya Posted Date: 2017-03-02

Convert your website vsitors with these CTA tips

A good website design is essential to improving online presence – It can help increase the recognition of your brand while attracting your idea target market. Methods like search engine optimization (SEO) and SEM Marketing (Google AdWords) can help drive the traffic needed to your website. But once visitors land on your site it’s important that they take the steps to contact your business or make a purchase.

Website visitors have very low attention spans and converting them within that short time frame is key, otherwise they would just drop out meaning a wasted opportunity for a sale. A good conversion strategy is to include ‘Call to Actions’ on your website that initiate a visitor to take action based on what they see. Discussed below are some tips on designing good call to actions that will help convert your website visitors into leads and eventually sales...



Supporting your email campaigns with other marketing strategies:

By Shan Balasuriya Posted Date: 2016-12-05

Email Marketing and Beyond

When you think automated marketing the first thought that comes to mind is Email Marketing. Email marketing although considered having a very good potential for lead generation and conversion, has now become very difficult to execute successfully. The competition has increases as well as email providers introducing new tools to limit the number of promotional marketing emails that reach an online users inbox.  Why is email marketing still considered strong? ....



Pay Per Click Marketing Tips for Beginners!

By Shan Balasuriya Posted Date: 2016-11-28

Pay Per Click Advertising for Beginners

In the connected world of today one of the primary tools that people use to search online is Google, whether it’s to find the next Christmas present, a nice place to eat or even just the latest news. A Google search is generally most people’s first move when opening up their web browsers. Google gets over a 100 Billion searches every month.

So in the world of digital marketing, creating a good search presence and appearing amongst the top search results for your business category is a primary concern. Generally, creating a good website and social media, providing engaging content, then performing search engine optimisation (SEO) are the ideal methods of creating a lasting search presence. However, SEO is a timely process and does not have an immediate impact on your search ranking.

This is where PPC or Pay per Click Advertising comes into play, providing a platform for businesses to generate traffic to their websites by creating paid Ads that appear on the top most search results. The PPC system is a way that you can target a specific set of keywords and phrases that people can potentially search for, then based on your bid per click, the Ad will be shown for those searches.

Online search advertising or PPC advertising can be a confusing place for new comers and if you don’t figure out how to run and manage your Ads you could end up spending hundreds of dollars on unnecessary clicks that yield no return. Discussed below are some tips to help the ones just getting started with PPC...



The Advantages of Blogging for SEO:

By Shan Balasuriya Posted Date: 2016-11-14

The Advantages of Blogging for SEO

Digital Marketing for business, something we’ve been discussing on our blog over the last few weeks primarily revolves around engagement online. You want people to engage with your content and improve your brand recognition and overall online presence. A great way to guarantee engagement is to develop a relationship with your website visitors so that they start to recognize you as an industry professional who they can seek to for advice and services.

One of the best strategies to create engagement with your visitors is to have a blog, it is an exceptional tool for providing people with useful content, improve your business brand, increase recognition, generate traffic and eventually boost revenue.

Our last post discussed the basics of blogging and how to produce quality blog content, this week we talk about the advantages that blogging directly has on your website SEO and organic search rankings...



A Beginners Guide to Online Blogging:

By Shan Balasuriya Posted Date: 2016-11-07

A Beginners Guide To Online Blogging

Blogging can be an important aspect of digital marketing and can contribute significantly to the online presence and search rankings of your business. In addition to the advantage to SEO and improvements in search rankings, blogging can also help improve your social media presence, drive more website traffic, generate interest and impact brand recognition. These advantages will then factor into and improve the overall profits of your business.

Regardless of what niche your business is, if you are able to provide quality engaging content for your audience and market that content well to create a following – then you will notice a surge in organic traffic as well as an improvement in search rankings.

Below we discuss some of the important points when it comes to blogging for business...



How to keep your audience engaged with the use of Digital Marketing:

By Shan Balasuriya Posted Date: 2016-10-31

How to keep your audience engaged with the use of Digital Marketing

Although digital marketing does not necessarily have the best reputation amongst the online audience and consumers, it is still an effective strategy in building a reliable flow of traffic to the website.

The majority of online users try to actively avoid Ads by using tools such as Ad Blockers, definitely not something a digital marketer likes to hear.

The solution for this is inbound marketing and you must always have a digital marketing strategy in place to support the inbound marketing plan you have. In order for your digital marketing strategy to effectively help with improving the long-term inbound marketing plan it ultimately comes down to execution.

Using digital marketing techniques that people feel aren’t intrusive can have a bigger effect than ones that are simply presented to them out of context. For instance email marketing can be highly effective especially if you have a good mailing list where people have actually opted in to receive the emails. This way they don’t find the marketing material intrusive but may even consider them something of value (especially if you are presenting them with some special offer)...



Tips On Making A Good Marketing Video:

By Shan Balasuriya Posted Date: 2016-10-24

How to make a good marketing video for your business

The value of online video for marketing is a no-brainer: just scrolling through your social media or even browsing the internet in general you will notice that video is everywhere. While certain online marketing trends have become popular and faded away, online video marketing has built larger audiences and better infrastructure. As more people are watching videos online, more businesses are starting use video as a medium to market their brands, products and services.

Below we discuss some useful tips that can help you make a good online marketing video for your business...



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