Key to Success in Social Media Marketing in 2018

By Shan Balasuriya Posted Date: 2018-03-15


The amount of visual content shared has increased to 3 billion images and 10 billion videos between Facebook Messenger, Instagram and Whatsapp. And Video is further projects to account for 75% of mobile traffic by 2020.

Conversion rate optimisation strategies to help boost your sales:

By Shan Balasuriya Posted Date: 2017-11-27

Conversion Rate Optimisation Strategies

As a business with that markets its products or services online using paid advertising such as Google AdWords (or even paid social media marketing like facebook Ads) – It is essential that you create returns from your paid digital marketing efforts. You must not only make a profit but also look at ways to significantly increase the margin of profit that you gain via these marketing channels; this is where conversion rate optimisation comes into play.  

When it comes to marketing your business and selling products or services online it is essential that you implement conversion rate optimisation strategies to improve your returns. The first step is to provide your customers with an offer (whether it’s a product or service, or even a special deal). Once you have decided on your offer the next and most important thing is to have a sales funnel.

People don’t always make a purchase during their first interaction online and a sale usually happens over time. This is where the sales funnel comes in, it is a system to build a relationship with the customer, show them value of the product and how it solves a problem they are facing (show them value) and then attempt to convert them through to a purchase. Before even looking at conversion rate optimisation you need to ensure you have a solid sales funnel in place.

Discussed below are some conversion rate optimisation strategies that you can implement into your sales funnel in order to improve the returns you get from paid digital marketing efforts...

Tips to marketing your business in 2017!

By Shan Balasuriya Posted Date: 2017-11-13

Five Digital Marketing Tips In 2017

When it comes to digital marketing, in order to achieve the best results and execute an effective marketing strategy it is vital that you are up to date with the latest marketing trends and potentially new marketing channels. Even if your business maybe performing well and already has a good marketing strategy in place, it’s important to be aware of new ways people engage with content so you can remain competitive within your industry.

Discussed below are 5 digital marketing tips to help your business remain competitive in 2017...

Using Instagram to market your business online:

By Shan Balasuriya Posted Date: 2017-08-15

Using Instagram For Marketing

Social media with its massive user base is now an essential tool for business and marketing. Being a platform where users are most comfortable, social media pages can be a great way to establish a more personal relationship with your consumers while providing them with the information on your latest products and services.

One such platform besides the most common one - facebook is Instagram. The biggest benefit of instagram is that it provides a visual impact and hence can be an especially effective tool if you run an e-commerce website or sell a specific product.

Although instagram can be a challenge to marketers since content can only be images or short snippets of video. It still has a high impact on lead generation and even conversion because consumers are more likely to be impressed by (and engage with) visual media than they would with text content...

How to get started with video marketing for your business

By Shan Balasuriya Posted Date: 2017-08-01

Guide to video marketing

The way people are engaging with content continuously changes as web technology improves. With faster internet connections and better file compression, now internet users can engage with quality video content directly from their mobile devices while on the move. As a result video content has the tendency to go viral very quickly.

In addition to being a great way to explain things to people, video content is very easy to consume. Rather than reading through long product descriptions or reviews today’s average customer prefers to watch a video and see the product (or service) in action. This, along with the fact that video is easily accessible and more convenient is few amongst several reasons why video marketing is essential for modern business.

The thought of creating a marketing video, especially the first one for your business can seem to be a complex and costly task, however this isn’t necessarily so. Discussed below are some tips on how you can get started with your first marketing video...

What Social Media & Digital Marketing Can Do For Your Medical Centre

By Shan Balasuriya Posted Date: 2017-07-18

social media and digital marketing for medical centres

Regardless of whether your medical centre is a new one that just started up or a well-established business operating for several years, a primary concern year in year out is improving revenue and bringing in more patients.  Having a good website design and an online appointment booking system is definitely the first step of creating an online presence for your medical centre, but once you have all this in place you need to drive traffic (or visitors) to your website. The number of visitors and traffic to your website can directly correlate to the amount of patients visiting your medical centre. This is where digital marketing and social media come into play – having a good online presence on social media and a digital marketing strategy in place is essential to any business today.

After the first steps of creating an online presence with your medical centre website design and SEO, the next phase is setting up a social media presence as well as a digital marketing strategy – both of which are key elements to bringing in new business...

What is inbound marketing?

By Shan Balasuriya Posted Date: 2017-06-13

What is inbound marketing

A term that has gained popularity over the last few years in the marketing arena is inbound marketing. In this technology driven world it is absolutely essential that digital marketers attempt to stay up to date with the latest marketing trends and customer demands so as to obtain and retain customers. So what exactly is inbound marketing and how does it come into play?

In simple terms, inbound marketing is the process of attracting visitors to your business website, converting them into leads and then cultivating these leads right through to sale and in the process creating a customer with the potential to return. Although this is a very simple definition and is in line with nearly all forms of marketing, there are a lot of specific details that go into formulating marketing strategy that works. The special thing about inbound marketing is that the main focus is on the user and the experience they have on their journey towards a sale...

How to create a good email marketing campaign:

By Shan Balasuriya Posted Date: 2017-06-06

tips to good email marketing campaigns

Email marketing campaigns can be a highly effective method to drive traffic through to your website, however not all email marketing campaigns are successful. If you are getting frustrated that your email campaigns have been fruitless don’t worry, you’re not alone – digital marketers everywhere have trouble getting clicks through email and some even just getting people to open them.

Convincing people to click thought to your website via an email can be difficult, but is not something that must be ignored. Email is still considered one of the most cost effective ways to reach customers in a manner that would increase engagement and drive sales. Since email marketing still remains to be one of the most efficient methods of digital marketing, how do you go about creating a good email campaign that works? Discussed below are some tips to help you do just this...


What a digital marketing agency can do for your business:

By Shan Balasuriya Posted Date: 2017-05-19

What a digital marketing agency can do for business

Running a small to medium business is no easy feat; there are a large number of tasks you need to oversee daily and allocating the time and resources to one of the most essential aspects – digital marketing can be daunting. The importance of digital marketing can sometimes be underrated, when in-fact digital marketing is a key factor in bringing new customers to the business.

Digital marketing is absolutely essential, especially to a small business when it comes to generating new leads and improving sales. Launching a new website as well as setting up and implementing an effective digital marketing strategy can be very time consuming and can require specifically skilled employees. This means as a small business owner you have to hire the necessary skills as well as allocate the resources required to execute good marketing for the business. This is not always feasible to a small business as hiring skilled work can be costly and setting up a ‘marketing department’ can also require a lot of resources.

So what is the best solution for small business? – outsourcing the marketing to an experienced, well established digital marketing agency that has the skills and resources required to develop a digital marketing strategy that works

Discussed below are some of the things a good digital marketing agency can do for your business...

How to deal with negative online reviews:

By Shan Balasuriya Posted Date: 2017-05-05

How to deal with negative reviews online

A negative review or a comment made online can have significant impact on your business reputation. It can result in possible loss of clients, loss in revenue, and can affect potential sales in the future too.

Now that the internet has become the go to place to find anything a person needs, online reviews on products, services and even businesses itself are taken seriously when a potential customer is deciding whether to make a purchase. With the readily available information on both social media and websites, potential customers are more aware of the quality of service available to them and they usually determine this based on other peoples reviews or comments.

In view of the above fact it is essential to look at each negative comment or review written by customers seriously especially since it can provide insight and help develop your service better. It is also equally important to respond appropriately to these types of reviews.

Discussed below are some tips on how to handle negative reviews and maintain your business reputation online...

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