Using social media to grow your brand:

By Shan Balasuriya Posted Date: 2017-06-20

Growing your business brand using social media

Social media marketing is rapidly developing and marketers, entrepreneurs and business owners who haven’t stayed up to date with the trends can find themselves and the businesses they represent falling behind. Managing a social media strategy that translates through to good results for the business is something that must be given the appropriate resources, not just left as an afterthought.

There are many small business owners that know how important social media marketing is for their business, but just haven’t gotten around to doing it or don’t know where to start. Discussed below are some steps you can take to implement a good social media marketing strategy and grow your business...

You could be missing a serious business building opportunity

By Shan Balasuriya Posted Date: 2014-12-17

Social media has become an important path to purchase goods and services. Unignorable 30% of social media users now research products and services through thire social media networks and the number is growing everyday. Of those 30% massive 63% say their last search resulted in a purchase.

What Is Facebook's New Atlas Ad Server? Could This Be The Way To Market Your Business?

By Shan Balasuriya Posted Date: 2014-10-16

Looks like Google the current king of the online advertising space is going to be facing some tough competition with facebook lunching its new Atlas Ad Server. Facebook calls it ‘people based marketing’ which makes use of their large customer base of 1.3 billion users to target and serve Ads specific to a person’s interests and the device they use. Facebook acquired Atlas from Microsoft back in 2013 and has since revamped Atlas, filling it with the vast knowledge base it has on its 1.3 billion users.