The Difference between Mobile Websites and Mobile Apps:

By Shan Balasuriya Posted Date: 2014-08-21

Both mobile websites and mobile apps are great ways for a business to expand into the new age of mobile computing technology. They can help with creating new leads, boosting sales, promote customer interaction and improve loyalty and brand recognition. It's no secret that mobile websites and mobile apps are advantageous towards your business success. What you need to be asking is, which type of online mobile presence is best suited for your business?

Mobile websites and apps allow customers to find and interact with your business form the day to day devices they use the most, their phones and tablets. Although both can serve similar purposes they are not the same thing, discussed below are some of the differences between them and how each one can benefit your busines...



Useful Browser Tools for Web Designers and Developers:

By Shan Balasuriya Posted Date: 2014-04-17

Web Browsers are one of the most used pieces of software, especially amongst the web design & development community. We have a variety of browsers now available to us and these browsers now have a large number of extensions, plug-ins and add-ons. These extensions are usually developed by the users themselves to help improve the browser experience as well as increase productivity and efficiency with any work the browser may be used for. Google Chrome and Mozilla Firefox are the most popular and widely used browsers so below we look at some of the useful tools for web designers and web developers that can be used with these browsers...



How to turn visitors to your website into customers:

By Shan Balasuriya Posted Date: 2014-03-18

The main purpose of a business website is to be able to convince a visitor to the site to make a purchase or contact you for more information about a service that you offer. If your website is not capable of converting these visitors it could mean that you are spending thousands of dollars on advertising and still not get a sale. The key point to help improve a websites rate of conversion is its relevance to the interests of the people visiting it, and how well the website addresses a visitor's requirement. Below we discuss some ways to improve your website as a whole so that you can improve the conversions that you gain through it:

Know Your Customer & Give them what they want:
If you don't know much about your customers or what they expect to receive from your business then you won't have a chance of keeping their attention online for more than a few seconds. The attention span of users on the internet is anyway very small, and the average time spent on a website is usually under a minute, hence you must be able to effectively communicate with them within this timespan. To have an optimal design it is very important to consider who you are designing the website for and what they will want to do on the website.

 



Why create an online presence for your business?

By Shan Balasuriya Posted Date: 2014-03-03

The internet is the number one place that people go to get information, in today\'s world if people want to quickly find out about something the first place they would look would be the internet. There is well over a billion users on the internet and this number just keeps multiplying day by day. If you are running a small local business chances are there are people amongst the community that are already talking about it online. An online presence for a business is a very powerful marketing tool, an ideal communication platform, creates cost-efficiency within your business, and is environmentally friendly. Having a good business website is a sign of professionalism and is something customers would expect to be able to look to so they can learn more about your products or services.




Five Tips to Revamping Your Existing Website

By Shan Balasuriya Posted Date: 2013-09-12

With most things, first impressions do matter. Just like with any business or shop front, the first impression a customer or client gets upon walking in can be the difference between them buying your product/service or looking elsewhere for it. Having an attractive, user friendly and relevant website is vital to staying ahead of you competitors. If your website is old, looking out dated and your site traffic is declining it may be time to invest in a website overhaul or face-lift so to speak. This week’s blog post covers some key points to consider when updating your old website.



Five things to consider when designing an e-commerce website:

By Shan Balasuriya Posted Date: 2013-07-22

With the emergence of online retail websites purchasing goods and services has never been easier. From a large variety of products to even buying groceries over the internet now e-commerce is booming more than ever. If you aren’t selling your product online then you are missing out on a large portion of the retail marke



Is Your Website Multi-Screen Friendly?

By Shan Balasuriya Posted Date: 2013-07-02

Internet connectivity is no longer limited to just your laptop or PC. With the continuous advancement in technology and hardware, people can now be perpetually “connected”. The appearance of smartphones and tablets has made it possible for people to access their favourite websites on the go. The increase in the usage of these other screens has made it evident that the cross-platform compatibility of your website with these other devices is vital. So it’s time to ask yourself the big question, “Is your website accessible to the growing number of users on these other devices?”



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