Designing Mobile Ready Websites

By Shan Balasuriya Posted Date: 2017-03-09

Mobile Website Design

Mobile devices have changed significantly over the past decade from a standard phone to make calls and send SMSs, now we have ‘smart’ phones that are pretty much hand held computers you can use to do relatively anything. The modern day mobile device is now the go to device amongst many users, especially when it comes to browsing the web. The advantage of portability to use it anywhere at any time makes it easier for users to browse the web, whether it is reading articles, checking social media or even shopping online all conveniently while on the move.

As a result, businesses had to acknowledge this popular trend and provide their website visitors with content and design optimized for the mobile device. Having a responsive website design is now considered an essential part of creating an online business presence as it provides a competitive advantage over the businesses that don’t cater to this need.

An important part of responsive and mobile friendly websites is User Experience also known as the ‘UX’. When you design your business website its vital that you take the steps to build a user experience that is optimized for all devices. Tell your designers that you require a website that can accommodate a multi-screen experience that is seamless and easy to use. Discussed below are some important things to consider when it comes to responsive website UX...



Your business website: A potential customer’s perspective

By Shan Balasuriya Posted Date: 2017-02-23

Website Design to get customers

A business website is one of the best marketing & sales tools available to modern businesses, especially for small businesses. It a great way to generate leads, create brand recognition, build a reputation and credibility while also providing potential customers with information thus generating sales leads. The best part is that it functions 24 hours a day, 7 days a week (provided you have a reliable hosting provider, like us!).

To improve the number of leads your website generates and hence maximize your return on investment it’s vital to keep in mind exactly what a potential client wants to see on the website. It’s very important that your business website responds to the needs of your ideal customer. So how would you identify what a potential customer wants to see on your website? It would of course depend on your target market and business niche. However, outlined below are some of the important things your website design must include...



The First Step to Converting Customers: User Experience (UX)

By Shan Balasuriya Posted Date: 2016-12-12

Converting customers with user experience UX

Many small business owners and even large ones for that matter only start to look at conversion rate optimisation when they start realizing that their online digital marketing and advertising campaigns don’t seem to be yielding enough returns. The conclusion eventually made is that the website isn’t converting enough visitors to sales or even quality leads. This essentially means that several potential customers have already been lost and until a variety of conversion rate optimisation (CRO) techniques are executed, the business could lose many more.

The best way to tackle this is to consider user interface and experience from the very beginning. This is especially true for small businesses and start-ups looking to develop new websites or existing ones.

Discussed below are some of the methods you can use when developing your website user experience in order to create a high converting and lead generating site...



7 Challenges to overcome when launching your startup’s website:

By Shan Balasuriya Posted Date: 2016-09-05

Challenges to overcome when launching your startups website

The launch of a business website in today’s world is considered an indicator of validity – A company isn’t considered truly established until it has a proper online presence, especially with new businesses. The first question people would as is if there was a website they could look at for more information about the business, services provided and products sold. Since online search engines (such as Google) have become the go to place for information regardless of whether you are on the move or at home, having a website that is indexed by Google and other search engines is vital. The business website design is an important milestone in your overall startup plan.

Even though it can be fairly simple to set up a basic website with the use of template solutions and tools (like Wordpress), there are still some major challenges that you will encounter in the process. Some of these hurdles are discussed below...



The 5 Phases of Website Development

By Shan Balasuriya Posted Date: 2016-08-01

The 5 Phases of Website Development

Generally when it comes to building a website, quality web design firms tend to make use of a systemized set of phases for the project. Regardless of whether it is a simple marketing website or a more complex one with custom features, making use of an organized strategy is vital to a successful build.

The website development process can be broken down into 5 major phases, each of which are interrelated and serve a specific purpose. Dividing a website project into these 5 phases and focusing the right resources, time and money for each can result in the best outcomes at the end. The 5 phases are discussed in a little more detail below...



Tips for Updating Your Website Content:

By Shan Balasuriya Posted Date: 2016-07-04

Useful Tips for Updating Your Website Content

Maintaining fresh content on your website and making regular updates can tend to fall on the backburner and end up being a forgotten to-do task. As a result the content on your website starts to soon appear out-dated. Not only does this affect the first impression that people get when they visit your website but it can also affect your search engine rankings.

Below we discuss some tips to updating content on your website and ensuring that your website is always up to date with fresh information and content...



Do I Really Need A Website? Ask These Questions Before You Decide:

By Shan Balasuriya Posted Date: 2016-06-06

Do I Really Need A New Website?

You may have spent a lot of money developing a website for your business sometime back, but now you feel the need has arisen for a revamp of your website as you think the current design looks old and out dated. It is important to ask some of the following questions before you consider a re-design of your existing website as it can assist you in developing a website that not only improves your marketing but can generate new customers. Especially since a new website can mean additional costs it is important to know exactly what your business is to gain out of the re-design, the following questions can help you gauge that...



10 Important Features Of A Good Landing Page:

By Shan Balasuriya Posted Date: 2016-05-30

Key Features of Landing Pages

Landing pages are generally designed to focus a website visitors’ attention to a specific offer or service. It is usually a standalone page that provides information about a very particular product or service offered and nothing else, this is to limit the distractions of other content on your website.

The main objective of a landing page is to capture information about a visitor’s interest in a product or service, and to also convert that visitor into a successful sale. Although landing pages are designed to provide very specific information, converting visitors into leads and sales isn’t an easy process. Digital marketing agencies can help with making quality landing pages. Below we discuss a few of the techniques and tips they follow when building a well optimized and effective landing page...



Benefits of Landing Pages & How They Can Help Market Your Business:

By Shan Balasuriya Posted Date: 2016-05-23

Benefits of using landing pages

Landing pages are specially designed pages that are focused on a specific product or service. Landing pages are generally designed with the main objective of capturing visitors’ information and in some cases converting them into sales. A good landing page is clear, informative and brief, generally landing pages present a set of points to visitors in an easy-to-absorb manner. To put it simply a landing page is sort of like a sales pitch, coupled with your marketing strategies it is something that can convert customers effectively online.

Unlike standard web pages, a landing page only focuses on one product or service, so the entire page is dedicated to it. This way when a visitor is on the landing page they are there for the sole purpose of learning more about the specific product or service and if interested they can proceed to make an inquiry or purchase

Discussed below are some of the main benefits of setting up and implementing landing pages...



Features Every Website Inside Page & Contact Page Should Have

By Shan Balasuriya Posted Date: 2016-05-16

Features Every Website Inside Page Must Have

Last week we discussed 17 must have features for a business website home page. In addition to the home page the other important pages are the contact us page and the inside pages that have the general content.

Below we discuss some of the essential features that should be included as part of the inside pages and contact pages..